Marketing creativity | Bizcommunity

Marketing creativity | Bizcommunity

News

Marketers and agencies need to ensure their values align (Image source: © 123rf )

Marketing & Media

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

4 May 2026

With more channels, more data, more expectations and less room for waste, marketers are under increasing pressure (Image source: © 123rf )

Marketing & Media

Part 1: Less noise, more nerve | How South African marketers are spending smarter; creating braver

30 Apr 2026

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Marketing & Media

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Tseliso Rangaka among One Show 2026 Jury Presidents

The One Club for Creativity

Tseliso Rangaka among One Show 2026 Jury Presidents

22 Oct 2025

Source: © 123rf Derek Coles, president and MD of McCann Joburg says ‘digital-first’ isn’t enough and make a case for idea-first thinking in modern advertising

Marketing & Media

McCann Joburg's Derek Coles: Stand out, don't fit in

Derek Coles 15 Aug 2025

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

Advertising

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

4 Aug 2025

The One Club for Creativity

Key insights from The One Show 2025 you can’t miss

6 Jun 2025

$Joe Public, Promise and TBWA\Hunt Lascaris are among the South African agencies that are Pencil and Merit winners in the One Show (Image supplied)$

The One Club for Creativity

One Show winners: Joe Public, Promise and TBWA\Hunt Lascaris

16 May 2025

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

IAB Bookmarks Awards

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

Danette Breitenbach 7 May 2025

Jannine Purkiss challenges the age-old myth that process kills creativity. She says process should not crush creativity; it should make space for it (Image supplied)

Marketing & Media

EXCLUSIVE: Creative Chaos? Not on my watch. Why process is the secret ingredient to innovation

Jannine Purkiss 30 Apr 2025

Of the 68 One Show 2025 finalists from the Middle East and Africa, South Africa 18 and Kenya two (Image supplied)

Advertising

One Show 2025 finalists: 18 for SA and 2 for Kenya

22 Apr 2025

Tseliso Rangaka is the new CCO for Accenture Song SA. Source: Supplied.

Advertising

Tseliso Rangaka named Accenture Song's chief creative officer in South Africa

24 Mar 2025

Liberty Two Degrees shines again at the 2024 Footprint Awards with 22 accolades

Retail

Liberty Two Degrees shines again at the 2024 Footprint Awards with 22 accolades

Issued by Taryn Louche Creative 26 Feb 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Advertising

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Danette Breitenbach 8 Jan 2025

$TBWA\South Africa has appointed Karabo Motsepe as its new head of talent acquisition (Image supplied)$

Advertising

Karabo Motsepe appointed TBWA\South Africa's head of talent acquisition

6 Nov 2024

Source: © Gallo Images The Student Expo is an important part of Loeries Creative Week. This year the Expo is sponsored and powered by Publicis

Loeries Creative Week

#Loeries Student Expo inaugural launch brings students and agencies together

Danette Breitenbach 10 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

Advertising

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

#Loeries: Discover the future of creativity with award winning creatives and experts at International Seminar of Creativity

Loeries Creative Week

#Loeries: Discover the future of creativity with award winning creatives and experts at International Seminar of Creativity

1 Oct 2024

Loeries Creative Week

#Loeries2024: The countdown begins—Here’s what to expect

19 Sep 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

#Cannes2024: Creative Circle's Full Circle Johannesburg and Cape Town events announced

Cannes Lions

#Cannes2024: Creative Circle's Full Circle Johannesburg and Cape Town events announced

5 Jul 2024

Khensani Nobanda, IAB South Africa Bookmark Awards jury president and group executive for group marketing and corporate affairs at Nedbank (Image supplied)

IAB Bookmarks Awards

Let’s make magic in the playground of digital marketing

Khensani Nobanda 18 Jun 2024

Image supplied. Ogilvy South Africa Cape Town is the Middle East & Africa Agency of the Year in The One Show 2024 Global Creative Rankings

The One Club for Creativity

Ogilvy and Promise top the One Show 2024 MEA creative and independent agency rankings

20 May 2024

Source: © 123rf Jochen Bis?hoff, head of global business solutions, Africa, TikTok asks what drives brands

Digital

3 key recommendations for brand engagement for marketers

Jochen Bisсhoff 8 Apr 2024

The third and final Warc Rankings has been released. Source: YouTube.

Advertising

Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Marketing

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Kirsty Bisset 22 Jan 2024

Source: © Cannes Lions The Cannes Lions International Festival of Creativity71st edition has launched

Cannes Lions

#Cannes2024: Cannes Lions International Festival of Creativity 71st edition launches

16 Nov 2023

Source: Gallo Images Sbu Sitole, Loeries chair, in white pants and a pink golf shirt, welcomes delegates to the Mayor's Brunch

Loeries Creative Week

#Loeries2023: Nothing worrying, 45 years of creative excellence

Danette Breitenbach 5 Oct 2023

Source: © Effie CCO Effies Worldwide Allison Knapp Womack, "If something is not effective it is expensive content"

IMC Conference

Effie Worldwide COO: "If something is not effective it is expensive content"

Danette Breitenbach 14 Sep 2023

Image supplied. Mohlalefi Lentsoane, executive creative director of M&C Saatchi Abel; Makosha Maja-Rasethaba, chief diversity officer of the M&C Saatchi Group SA, and head of strategy in Johannesburg; Masego Motsogi, incoming managing director of M&C Saatchi Abel Johannesburg; and Neo Mashigo, chief creative officer of M&C Saatchi Group SA

Advertising

EXCLUSIVE: Masego Motsogi to lead M&C Saatchi Abel Johannesburg

18 Aug 2023

Creative Circle Full Circle panel: (L to R) Roanna Williams - Creative Circle chairperson, Loyiso Twala - McCann Joburg chief creative officer, Vaughan Croeser - SAB VP of marketing for South Africa, Khensani Nobanda - Nedbank group executive for marketing and corporate affairs, nd Ann Nurock - trend spotter (Image by Danette Breitenbach.)

Cannes Lions

#Cannes2023: Creative Circle Full Circle focuses on SA's 2023 Cannes Lions performance

Danette Breitenbach 26 Jul 2023

Marketers, #DoMore celebrating and collaborating on Biz

Marketing & Media

Marketers, #DoMore celebrating and collaborating on Biz

Issued by Bizcommunity.com 19 Jul 2023

Image supplied.

IAB Bookmarks Awards

#Bookmarks2023: IAB SA Bookmark Awards 2023 finalists announced

22 Jun 2023

Image supplied. Roanna Williams, chairperson of the Creative Circle and CCO Net#work BBDO gives perspective as a Cannes Lions Outdoor catgroy juror

Cannes Lions

#Cannes2023: The diary of Creative Circle: Roanna Williams' tips on how to survive a Cannes jury room

Roanna Williams 19 Jun 2023

Source © Francesco Dibartolo Katherine Madley Vice President of Group Marketing at Massmart says creativity-led marketing can reduce media costs and increase sales

Marketing

Reduce media costs and increase sales through creativity-led marketing

Katherine Madley 6 Jun 2023

In the age of AI, how do we define writers' relationship with technology?

4th Industrial Revolution

In the age of AI, how do we define writers' relationship with technology?

Sam Spiller, Issued by Clockwork 25 May 2023

Image: Bizcommunity. Khensani Nobanda’s, group executive for marketing and corporate affairs, Nedbank has been appointed to the Board of the Loerie Awards Company

Loeries Creative Week

#Loeries2023: Khensani Nobanda on the importance of creativity in business growth and brand conversation

Danette Breitenbach 22 May 2023

Supplied. All the 2022 Bookmark Awards finalists

IAB Bookmarks Awards

All the Bookmarks 2022 finalists: Did you make the cut?

17 Jun 2022

Cannes Lions

Warc reveals insights from 2021 Cannes Creative Effectiveness Lions winners

6 Aug 2021

Using YouTube to tap into African audiences

Social Media

Using YouTube to tap into African audiences

Evan-Lee Courie 13 Jul 2021

PR & Communications

Why don't you 'like' me?

Gwen Watkins, Issued by Freelancers Writing Services 6 Nov 2017

#IABDigitalSummit2017: The art of knowing me - moving towards personalisation

IAB Bookmarks Awards

#IABDigitalSummit2017: The art of knowing me - moving towards personalisation

Danette Breitenbach 16 Mar 2017

Advertising

Shopper marketing flies high for Geometry Global SA at Loeries

1 Sep 2016

[Orchids & Onions] Slick campaign gives new impetus to home-grown tourism

Advertising

[Orchids & Onions] Slick campaign gives new impetus to home-grown tourism

Brendan Seery 29 Sep 2015

Don't self-impose a glass ceiling on your integrated marketing creativity!

Women's Month

Don't self-impose a glass ceiling on your integrated marketing creativity!

Leigh Andrews 10 Aug 2015

SuperSport shines at intl Sports Media Marketing Awards

TV

SuperSport shines at intl Sports Media Marketing Awards

23 Nov 2012