Gwen Watkins

Your PR, events & communications solution in Botswana and South Africa
Location:Gaborone, Botswana


Gwen Watkins is a freelance writer, editor, subeditor and author. Almost 40 years of experience across industrial and commercial writing, as a reporter and PR consultant, has given her expert grounding in brand communication and native advertising. A Master NLP Practitioner, she uses these skills within the creation of copywriting, annual reports, brochures and website copy.
Read more

Current employment

Managing Director
Freelancers -
Present - Gaborone
PR & Communications consultant, editor, sub-editor, writer, copywriter


Writing, Media management, Pr & communications, Event planning and management, Report writing, Copy Writing & Proof Reading, Wrinting (general), Training, Editing, Sub Editing, Content marketing


Certified Meeting Professional
Year completed:2009
Education level:Certificate
Institution:Convention Industry Council (CIC)
Location:Alexandria VA, United States


Gwen Watkins
[Marketing & Media] Here is a wonderful, creative and unusual take on a safety presentation aboard an airline - kudos to the agency and the client
Posted 7 years ago | Like
Grasping readers in tune with your vision

Readers resonate better with language that attracts their attention and makes an impact...

By Gwen Watkins, Issued by Freelancers Writing Services 18 Jan 2018

Why don't you 'like' me?

In a world of content writing, social media and e-news, the temptation to place all one's confidence in the new marketing credo is overwhelming. After all, with a thousand new 'likes' and happy faces, everyone wants you...

By Gwen Watkins, Issued by Freelancers Writing Services 6 Nov 2017

Heads up

Effective headlines captivate audiences, essential as attention span is now around 15 secs (think billboard). Media websites want click-through, print media want purchasers - all depend on great headlines...

By Gwen Watkins, Issued by Freelancers Writing Services 12 Sep 2017

T's and C's do not apply

The possessive apostrophe is one of the most misused pieces of punctuation, cropping up everywhere, except where it should be. The most common one seen everywhere is T's and C's apply...

By Gwen Watkins, Issued by Freelancers Writing Services 29 Jun 2017

Why I love baby boomer clients

As a baby boomer, I am predisposed towards dealing with fellow baby boomers but even more so with other women baby boomers in management and top positions. The reason is simple; we have a no-nonsense response to life...

By Gwen Watkins, Issued by Freelancers Writing Services 12 May 2017

Professional reportage at conferences adds value to event

Professional reportage at conferences is an essential service, for clients and delegates alike...

By Gwen Watkins 22 Jan 2016

SA vs Botswana: The Woolworths price difference

As the rand weakens and the pula strengthens, so consumers in Botswana find the gap in the cost of goods between South Africa and Botswana in Woolworths grows and not in their favour.

By Gwen Watkins 5 Mar 2014

Airport Junction ups the ante in Gaborone

Retailing in Gaborone just took another upswing with the opening of the Airport Junction, within the newly developed precinct in which Builders Warehouse opened last year.

By Gwen Watkins 3 May 2012

SA retailers boost Botswana's malls

Since I arrived in Gaborone in June 2011, the retail environment has just been getting better. One of the initial reasons that I rented our house in this area, (Broadhurst Ext 44) was the large sign, less than a kilometre away, that read "Sebele Centre opening end June - Pick n Pay, Woolworths and many more shops".

By Gwen Watkins 2 Nov 2011

Chefs of the world unite against hunger in South Africa

At a media launch for the Bidvest World Chefs' Tour Against Hunger, held yesterday 24 May 2011 at Punchinellos at Southern Sun Montecasino, Dr Bill Gallagher made a plea for support from corporates and the public for the forthcoming event, scheduled for 21-30 August 2011.

By Gwen Watkins 25 May 2011

New chef at Budmarsh Lodge introduces international tastes, ideas

Budmarsh Lodge appointed its internationally trained chef, Chris Tustian late last year and already he is encouraging its guests to experience European ideas allied to South African tastes in creating menus that underlie why this boutique hotel in the Magaliesberg so richly deserves its 5-star rating.

By Gwen Watkins 28 Mar 2011

Flight of faith pays off

This year's Unilever Food Solutions By Invitation Only competition, one of South African's most prestigious annual culinary competitions, was won by Petrus Madutlela, currently at the Savoy in London, in a tense cook-off at Hostex on Wednesday 16 March 2011.

By Gwen Watkins 17 Mar 2011

March for women in the African Women's Decade

Internationally recognised as Women's History Month, March 2011 has seen South Africa benefit from top international and local speakers at women's events in Johannesburg.

By Gwen Watkins 16 Mar 2011

Yellow Brick Road filled with guests

Having attended Thursday, 24 February's first night's performance of the Pop Up Cinema in South Africa at Arts on Main, I urge that film buffs follow on Facebook to catch its next movie event, which is in Cape Town. The effort made by TCM to recreate the wonderful land of Oz was exceptional; great décor and characters dressed to perfection - a wonderful cowardly lion, flying monkeys darting here and there, and my personal favourite, the witch, who attempted to lure guests into alleys and dead ends.

By Gwen Watkins 2 Mar 2011

Greening business events

At Meetings Africa, which wraps up today, 23 February 2011, at the Sandton Convention Centre, the Southern African Association for the Conference Industry (SAACI) presented 'Green - the only colour for business tourism' workshop, as part of its educational sessions the exhibition. This covered the need for the events industry to embrace sustainable practices, an excellent case study of the building of Business Events Australia, the lessons learned from the greening of the Nedbank Golf Challenge and the introduction of the Event Greening Forum in South Africa.

By Gwen Watkins 23 Feb 2011

Laugh a minute

The Nando's Jozi Comedy Festival opened last night, Monday 26 July 2010, at the Teatro in Montecasino and audiences left holding their sides from a two-hour comedy workout that spared no one in its biting satirical moments. From the moment, Jonathon Arons of the US opened with his trombone act, the audience knew it was at the 'United Nations of Comedy'.

By Gwen Watkins 27 Jul 2010

Taste of Hostex 2010 at Michelangelo

As a taste of what Hostex 2010, Cape Town will offer, Lynn Chamier, exhibition director of Hostex, invited select media to a Chef's Kitchen lunch at the Michelangelo Hotel Sandton on Tuesday, 8 September 2009.

By Gwen Watkins 9 Sep 2009

Only two Gold Eagles go to King James, DDB SA

There were only two Gold Eagles awarded this year in the Eagle Print Awards, sponsored by Independent Newspapers and the Inc: one went to King James (Cape Town) and the other to DDB South Africa. Continuing the Cape flush, a sweep of Bronze Eagles winged their way to Jupiter Drawing Room (Cape Town) at the award evening held earlier this week at the refurbished Alexander Theatre in Braamfontein, Johannesburg.

By Gwen Watkins 17 Oct 2008

Next >
Let's do Biz