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IAB BOOKMARKS AWARDS Special Section

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    #Bookmarks2023: IAB SA Bookmark Awards 2023 finalists announced

    The IAB South Africa has unveiled the finalists of the 2023 Bookmark Awards.
    Image supplied.
    Image supplied.

    In partnership with Accenture Song, the 15th annual awards ceremony will recognise and celebrate excellence in digital media and marketing innovation at the Vodacom Dome in Midrand on Thursday, 27 July.

    “In an era where digital technology has advanced to bring us AI generative tools, a Bookmark award represents the epitome of marketing creativity,” says Razia Pillay, CEO at IAB South Africa.

    “Specifically in South Africa, where human-centricity is highly regarded, the use of and collaboration with these tools by our industry peers are a testament to their creative ingenuity.”

    Eight distinguished categories

    Each iteration of the awards honours works across eight distinguished categories, including Platforms, Communities, Channels, Emerging Digital Technologies & Channels, Publishing, Campaign, Craft Awards and Special Honours.

    This year’s finalists were selected by an esteemed panel of jurors from across the industry, led by Bookmarks’ jury president Khensani Nobanda, group executive for marketing and corporate affairs at Nedbank and a Nedbank Group executive leadership member.

    Finalists showcase

    Pillay, Nobanda and the IAB South Africa are pleased to also present the first Finalists’ Showcase at The Tryst in Johannesburg a day before the awards ceremony.

    “The Finalists’ Showcase is a direct response to feedback from the industry, who requested that IAB South Africa and the Bookmarks include more interactive aspects to the awards this season,” adds Nobanda.

    “The Awards are a crucial display of the incredibly impactful work created by the industry and the Showcase provides an opportunity for insight and
    engagement with this year’s Bookmarks’ hopefuls.”

    The finalists 2023

    PLATFORMS
    Brand, Commercial & Retail Websites
    EntrantBrandTitleProduct
    VMLY&R South AfricaNando’sNando’s Bright SidesNando’s
    So Interactive and MakeReignOcean BasketGlobal websiteGlobal website
    MakeReignBasecampA platform for one of Europe’s largest accommodation providersAccommodation
    E-commerce Websites
    Dash Digital StudioLemkusLemkus e-commerceE-commerce website
    Dash Digital StudioFitsoleFitsole e-commerceE-commerce website
    Public Service & NPO Platforms
    RetroviralLil-LetsLil-Lets TalkLil-Lets
    Digify AfricaMetaThe DigiBot – Solving Education In Africa One WhatsApp At A TimeThe DigiBot
    Web Applications
    Digitas LiquoriceUnileverHygiene HeroesHygiene products
    RetroviralLil-LetsLil-Lets TalkLil-Lets
    Grey Advertising AfricaDistellGuGUSavanna Cider
    Mobile Applications
    HoorahNestléNestlé Belly BestiesEducational game
    King James Group (part of Accenture Song)SantamSantam GuardiansSantam
    Woolworths and MakeReignWoolworthsIntroducing the most feature-rich retail app in SAWoolworths
    PlusNarrativeSPARSPAR2USPAR2U grocery delivery app
    Kilmer & CruiseHill’s Pet NutritionHill’s Pet Matchmaker AppPet Matchmaker app
    Mobile Websites
    Joe PublicChicken LickenLove Me TenderLove Me Tender Burger
    Dash Digital StudioLemkusLemkus e-commerceE-commerce website
    Dash Digital StudioFitsoleFitsole e-commerceE-commerce website
    Dash Digital StudioSWAGSWAG marketing websiteMarketing website
    Games
    HoorahNestléNestlé Belly BestiesEducational game
    Digitas LiquoriceUnileverHygiene HeroesHygiene products
    King James Group (part of Accenture Song)WESGROPlay before you stayWestern Cape Tourism
    King James Group (part of Accenture Song)GameThe Black Friday Game GameGame
    OgilvyKFCKFC MicroSoccerKFC e-commerce
    Platform Innovation
    Digitas LiquoriceSanlamAutomated Estate ReportingAutomated estate reporting
    VMLY&R South AfricaNando’sNando’s Bright SidesNando’s
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    King James Group (part of Accenture Song)WESGROPlay before you stayWestern Cape Tourism
    King James Group (part of Accenture Song)SantamSantam GuardiansSantam
    Vicinity MediaVicinity Media and Location BankAdTrustAdTrust
    Woolworths and MakeReignWoolworthsIntroducing the most feature-rich retail app in SAThe Woolworths app
    Techsys DigitalTakealot#Unwrapalot – The Shoppable TikTok FilterTakealot
    Techsys DigitalTakealotThe AI-Powered WhatsApp Retail TherapistTakealot
    Digify AfricaMetaThe DigiBot – Solving Education In Africa One WhatsApp At A TimeThe DigiBot
    MakeReign and Dentsu CreativeTrophy Stout#ReclaimYourDNA Virtual Museum ExperienceBeer
    ShopriteXCheckersXtra Savings Sixty60 IntegrationSixty60
    Brand System or Brandfile Platform
    Prodigious and NestléOneNestléNestlé Content CaféNestlé coffees
    Customer Experience Design
    Digitas LiquoriceSanlamAutomated Estate ReportingAutomated estate reporting
    Woolworths and MakeReignWoolworthsIntroducing the most feature-rich retail app in SAThe Woolworths app
    MakeReignBasecampA platform for one of Europe’s largest accommodation providersAccommodation
    Helm and DStvDStvDStv Assist Self-ServiceDStv Assist
    Ogilvy South AfricaColgateColgate – Personalise Your SmileColgate CRM
    COMMUNITIES
    Social Communities
    EntrantBrandTitleProduct
    VMLY&R South AfricaVodacomVodacom DiscovHerSocial
    VMLY&R South AfricaVodacomVodacom LoveNotesSocial
    King James Group (part of Accenture Song)EngenEngen Social CommunitiesEngen
    Wunderman ThompsonSouth African TourismSA Tourism – #XibelaniMovesSouth African Tourism
    22OursSuperSport UnitedRowen Williams FarewellSuperSport United Football Club
    Machine_HeinekenThe All-InvitationalHeineken brand
    Digitas LiquoriceSouth African Tourism DomesticThe Great South African SaleSho’t Left
    Ogilvy South AfricaAb InBevBread of the NationCastle Lager
    Ogilvy South AfricaAb InBev#Carling Cup. Talk up your teamCarling Black Label
    Ogilvy South AfricaAb InBevLiten upCastle Lite
    Use of User-Generated Content
    Iconic CollectiveMakroVoice of MakroFestive and Back To deals
    HoorahAvonHydramaticCosmetics
    Wavemaker Pty LtdNetflixHashtag It’s a Bridgerton AffairBridgerton Season 2
    Wunderman ThompsonFanta#WhatTheFanta Flavour Search#WhatTheFanta flavour
    Ogilvy South AfricaCadburyCadbury Homegrown StoriesCadbury
    Social Media Campaigns
    Joe PublicChicken LickenLove Me TenderLove Me Tender Burger
    Joe PublicChicken LickenBig JohnTM Beats Ya’hunga ForeverBig JohnTM burger
    EssenceMediacomGilletteIndoda Can ShaveGillette SkinGuard Razor
    HellosquareEat Well Live WellChanging bad habits into good ones in 28 daysEat Well Live Well Nutrition Initiative
    HellosquareKOOFrom Tweets to Eats: Turning Emojis into Meal InspirationKOO range
    VMLY&R South AfricaVodacomVodacom LoveNotesSocial
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    King James Group (part of Accenture Song)Edward Snell & CompanyThe Water WalkGlenfiddich
    Joe PublicNedbankNew BankNedbank
    King James Group (part of Accenture Song)MarmiteNew & UNimprovedMarmite
    Wunderman ThompsonSouth African TourismSA Tourism – #XibelaniMovesSouth African Tourism
    Dentsu CreativeAB InBevTrophy Reclaim Your DNATrophy Stout
    So InteractiveVulproPair if you careVulpro Rehabilitation
    So InteractivePernod RicardPhakamisa iSpiritPhakamisa iSpirit
    Have You HeardToyotaThumberdomeThe Toyota Gaming Engine
    Celebrity Service AfricaCoronaCorona’s Creator NetworkBeer brand
    ShopriteXCheckers Sixty60Sixty60 Xtra Xtra App-Only DealsCheckers Sixty60
    Wunderman ThompsonStandard BankSave for it with Donavan GoliathSavings account
    Machine_HeinekenThe All-InvitationalHeineken brand
    FCB AfricaTiger BrandsKOOking in the darkKOO
    TBWA\Hunt LascarisMcDonald’s South AfricaMeal MatchmakingValentine’s Day
    Machine _Prime VideoJack Ryan Content CalendarJack Ryan Season 3
    Digitas LiquoriceSouth African Tourism DomesticThe Great South African SaleSho’t Left
    Wunderman ThompsonFanta#WhatTheFanta Flavour Search#WhatTheFanta flavour
    South African Breweries (Pty) LtdBrutal Fruit#TurnTwitterPositiveBeverage
    McCann JoburgNestléJoy of Inclusion_AlbinismCremora
    McCann JoburgNestléJoy of Inclusion_Depression_ZolekaCremora
    Ogilvy South AfricaKFCAnything for the TasteKFC
    Ogilvy South AfricaKFCPI DiariesKFC
    Ogilvy South AfricaVolkswagen South Africa#VWDezembaVW commercial vehicles
    Ogilvy South AfricaKFCKFC MicroSoccerKFC e-commerce
    Ogilvy South AfricaAB InBev#Carling Cup. Talk up your teamCarling Black Label
    Ogilvy South AfricaAB InBevLiten UpCastle Lite
    Online Video Channels
    Retroviral and Panther PunchUltra PetMy Best FriendUltra Pet
    Joe PublicChicken LickenBig JohnTM Beats Ya’hunga ForeverBig JohnTM burger
    Digitas LiquoriceYouTubeMade in MzansiStreaming service
    VMLY&R South AfricaGoogleGoogle #LookmeupApp
    Influencer Marketing
    HoorahHi-TecHi-Tec Freedom SharedShoe
    FreshiveJohnnie WalkerKeep Walking Africa Top 30Johnnie Walker
    Digitas LiquoriceYouTubeMade in MzansiStreaming service
    EssenceMediacomGilletteIndoda Can ShaveGillette SkinGuard Razor
    King James (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    King James (part of Accenture Song)Edward Snell & CompanyThe Water WalkGlenfiddich
    Joe PublicNedbankNew BankNedbank
    Wunderman ThompsonSouth African TourismSA Tourism – #XibelaniMovesSouth African Tourism
    Celebrity Service AfricaCoronaCorona’s Creator NetworkBeer brand
    HoorahAvonHydramaticCosmetics
    Happy Friday CreativeLenovoThe Soft Life with Dr MusaP11 tablet
    MultiChoiceDStvDStv Rewards QuizDStv Rewards
    FCB AfricaTiger BrandsKOOking in the darkKOO
    MSLNedbankPrivate Clients LaunchPrivate Clients account
    Ogilvy South AfricaKFCAnything for the TasteKFC
    Ogilvy South AfricaKFCPI DiariesKFC
    Ogilvy South AfricaKFCKFC MicroSoccerKFC e-commerce
    Ogilvy South AfricaAb InBevLiten UpCastle Lite
    Social Media Innovation
    8909Paramount AfricaSocial and organic – an unlikely match made in revenue heavenBET Africa, MTV Africa, Comedy Central Africa, Nickelodeon Africa
    Sprout Performance PartnersFirst National Bank (FNB)Moonshot – brand refreshBrand and app refresh
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    Techsys DigitalTakealot#Unwrapalot – The Shoppable TikTok FilterTakealot
    Techsys DigitalTakealotThe AI-Powered WhatsApp Retail TherapistTakealot
    Techsys DigitalTakealot#ShopLive – The Interactive Livestream Instagram BotTakealot
    OgilvyKFCKFC MicroSoccerKFC e-commerce
    CHANNELS
    Paid Search Marketing
    EntrantBrandTitleProduct
    MTNMTNMore sales. More wins. Less spend.Paid search
    Lucky HustleMTNThe Big Upgrades UptakeOnline marketing upgrades
    Lucid Performance MediaRenault SARenault SA Search OverhaulRenault vehicles
    Standard BankStandard BankCredit Card Always On 2022Credit card
    Mindshare South Africa (Gauteng) (Pty) LtdKotexKotex Google Search InnovationKotex
    Organic Search Marketing
    MTNMTNOver 600 stores, product and service listings. One unmissable message.Website
    VMLY&R South AfricaGoogleGoogle #LookmeupApp
    Display Advertising
    VMLY&R South AfricaVodacomVodacom Anti Hi-Jack AdsApp
    Ogilvy South AfricaKFCFill Up for R5KFC meal upsize for R5
    Native Advertising
    Adspace24Food Lover’s MarketAdspace24 – News24 in partnership with Food Lover’s Market: Feed MzanziFeed Mzanzi
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    Online Video Series
    VMLY&R South AfricaGoogleGoogle #LookmeupApp
    HellosquareEat Well Live WellChanging bad habits into good ones in 28 daysEat Well Live Well Nutrition Initiative
    Duma CollectiveMultiChoiceORIGINSVideo content series
    FCB AfricaNetFloristLittle ActsNetFlorist
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    MultiChoicekykNETKassie-KuierskykNET
    Ogilvy South AfricaKFCFill Up for R5KFC meal upsize for R5
    Ogilvy South AfricaKFCPI DiariesKFC
    PromisePPSFinding the Forgotten GraduateBrand campaign
    Content Marketing Strategy
    RetroviralLil-LetsLil-Lets TalkLil-Lets
    InvestecInvestecFocus content marketing platformFocus
    Wunderman ThompsonFanta#WhatTheFanta Flavour SearchWhatTheFanta flavour
    Ogilvy South AfricaVolkswagen South Africa#VWDezembaVW commercial vehicles
    Social Paid Advertising
    Joe PublicChicken LickenBig JohnTM Beats Ya’hunga ForeverBig JohnTM burger
    King James Group (part of Accenture Song)MarmiteNew & UNimprovedMarmite
    The Mediashop and Lucid Performance MediaSteersMo’Mjojo Burger MealMo’Mjojo burger
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    Dentsu PerformanceNIVEARadiant & Beauty LaunchRadiant & Beauty
    Ogilvy South AfricaKFCFill Up for R5KFC meal upsize for R5
    Innovative Use of Media
    VMLY&R South AfricaVodacomVodacom Anti Hi-Jack AdsApp
    VMLY&R South AfricaNando’sNando’s Bright SidesNando’s
    HellosquareKOOFrom Tweets to Eats: Turning Emojis into Meal InspirationKOO range
    HoorahDistellPata Pata ReimaginedBain’s Whisky
    Techsys DigitalTakealot#Unwrapalot – The Shoppable TikTok FilterTakealot
    Techsys DigitalTakealotThe AI-Powered WhatsApp Retail TherapistTakealot
    Techsys DigitalTakealot#ShopLive – The Interactive Livestream Instagram BotTakealot
    Email, Direct & Inbound Marketing
    Lumico (Pty) LtdDrakenstein MunicipalityVars e-newsletterCommunity e-magazine
    Machine_Sanlam Retail MassSanlam Retail Mass overcomes email fatigue to increase staff engagementSanlam Retail Mass internal communications
    ShopriteXXtra SavingsCheckers Xtra Savings Personalised Offers for YouOffers for You
    Ogilvy South AfricaColgateColgate – Personalise Your SmileColgate CRM
    Use of Programmatic Media
    VMLY&R South AfricaNando’sNando’s Bright SidesNando’s
    RookdigitalKFCLocation is keyMonth-end campaign
    RookdigitalSavannaSavanna CanSavanna Can launch
    iProspect – A Dentsu CompanyMultiChoiceFIFA World Cup Data-Driven CampaignDStv and GOtv
    Digital Installations & Activations
    iProspect – A Dentsu CompanyMultiChoiceMultiChoice Drives Dynamic Creative in DOOHDStv
    TTG Communications (Pty) Ltd t/a Two Tone GlobalNestléTouchless Innovative Ricoffy n’ICERicoffy n’ice
    Machine_HeinekenThe All-InvitationalHeineken brand
    Ogilvy South AfricaVolkswagen South AfricaThe Blind SpotBlind-spot monitor
    Online Video
    Retroviral and Panther PunchUltra PetMy Best FriendUltra Pet
    HoorahDistellPata Pata ReimaginedBain’s Whisky
    Joe PublicChicken LickenBig JohnTM Beats Ya’hunga ForeverBig JohnTM burger
    King James Group (part of Accenture Song)Edward Snell & CompanyThe Water WalkGlenfiddich
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    Ogilvy South AfricaKFCAnything for the TasteKFC
    Ogilvy South AfricaAb InBevLiten UpCastle Lite
    Use of CRM, Loyalty Programmes & Gamification
    Clockwork Digital (Pty) LtdXboxHogwarts Legacy: Magical BeastsHogwarts Legacy: Magical Beasts
    Clockwork Digital (Pty) LtdXboxBlack Panther: Wakanda ForeverBlack Panther: Wakanda Forever
    Ogilvy South AfricaColgateColgate – Personalise Your SmileColgate CRM
    Ogilvy South AfricaAb InBevThe Foam KnowsCarling Black Label
    Channel Innovation
    8909Paramount AfricaHow we turned organic Facebook and YouTube into a money-making machineBET Africa, MTV Africa, Comedy Central Africa, Nickelodeon Africa
    VMLY&R South AfricaVodacomVodacom Anti Hi-Jack AdsApp
    VMLY&R South AfricaNando’sNando’s Bright SidesNando’s
    Mark1RE/MAXA world-first pDOOH media buyRE/MAX sign you want
    King James Group (part of Accenture Song)WESGROPlay before you stayWestern Cape Tourism
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    Techsys DigitalTakealotThe AI-Powered WhatsApp Retail TherapistTakealot
    Techsys DigitalTakealot#ShopLive – The Interactive Livestream Instagram BotTakealot
    Campaign / Microsites
    LevergyNedbankTasting Notes: A Story of Sound and WineBanking
    Joe PublicNedbankNew BankNedbank
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    PromisePPSFinding the Forgotten GraduateBrand campaign
    Bots, Messaging & Dark Social
    HelmDStvDStv Assist Self-ServiceDStv Assist
    Podcasts & Audio Streaming
    RetroviralLil-LetsLil-Lets TalkLil-Lets
    InvestecInvestecNo Ordinary WednesdayPodcast series on Investec Focus Radio SA
    Interactive Mixed Media
    Dentsu Creative and MakeReignAB InBevTrophy Reclaim Your DNATrophy Stout
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    Grey Advertising AfricaDistellComedy Bar NFTSavanna Cider
    Ogilvy South AfricaVolkswagen South AfricaThe Blind SpotBlind-spot monitor
    Ogilvy South AfricaAb InBev#Carling Cup. Talk up your teamCarling Black Label
    EMERGING DIGITAL TECHNOLOGIES & CHANNELS
    Virtual Reality (VR) & Augmented Reality (AR)
    EntrantBrandTitleProduct
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    MakeReign and Dentsu CreativeTrophy Stout#ReclaimYourDNA Virtual Museum ExperienceBeer
    OgilvyKFCKFC MicroSoccerKFC e-commerce
    Artificial Intelligence
    ShopriteXCheckers Sixty60Sixty60 Love Bot (Romance on Demand)Checkers Sixty60
    Techsys DigitalTakealotThe AI-Powered WhatsApp Retail TherapistTakealot
    PUBLISHING
    Publisher Sites
    EntrantBrandTitleProduct
    News24News24News24 – Trust, at ScaleNews24
    Specialist Publisher Sites
    Farmers For Change (Pty.) LtdFood For Mzansi GroupHealth For MzansiHealth For Mzansi website
    Farmers For Change (Pty.) LtdFood for Mzansi GroupFood For MzansiFood For Mzansi website
    News24News24CrimeCheckCrimeCheck special site
    News24News24News24 Impact ReportNews subscription service
    Email Newsletters & Marketing
    Farmers For Change (Pty.) LtdFood For Mzansi GroupFarmer’s Inside TrackFarmer’s Inside Track newsletter
    Farmers For Change (Pty.) LtdFood For Mzansi GroupHealth For MzansiHealth For Mzansi newsletter
    Farmers For Change (Pty.) LtdFood For Mzansi GroupStories of ChangeStories of Change newsletter
    News24News24Good Morning, SAOnline news service
    AfrikaBurnAfrikaBurnP.O.E.P.H.O.L.Annual AfrikaBurn experience
    Social Media Content & Campaigns
    News24News24Let’s talk about itNews subscription service
    Data Strategy, Content & Campaigns
    News24News24CrimeCheckCrimeCheck
    Video Content & Campaigns
    Primedia BroadcastingEyewitness NewsThe Homeless Graduate – Gibson Nzimande’s StoryGibson Nzimande’s story
    News24News24When the Rains CameNews24
    Live Event Content
    Joe PublicChicken LickenLove Me TenderLove Me Tender burger
    Farmers For Change (Pty.) LtdFood For Mzansi GroupMzansi Young Farmers Indaba 2022Food For Mzansi Young Farmers Indaba 2022
    Ogilvy South AfricaAb InBevBread of the NationCastle Lager
    Audio Content & Campaigns
    Jacaranda FMJacaranda FMTrue Crime South Africa – Die Afrikaanse WeergaweJacpod
    Jacaranda FMJacaranda FM#SafeSpacePanda
    East Coast RadioEast Coast RadioApril Fuel’s DayEast Coast Radio
    Publisher Innovation
    News24News24News24 On AirNews24
    Publisher Brand-Building Campaigns
    East Coast RadioEast Coast GoldTimes Change, Music Doesn’tEast Coast Gold
    CAMPAIGN
    Digital Campaign Strategy
    EntrantBrandTitleProduct
    8909Paramount AfricaHow do you turn an organic social media channel into a budding entertainment platform?BET Africa, MTV Africa, Comedy Central Africa, Nickelodeon Africa
    VMLY&R South AfricaGoogleGoogle #LookmeupApp
    VMLY&R South AfricaHollardChange MakerHollard Insurance
    VMLY&R South AfricaNando’sNando’s Bright SidesNando’s
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    Joe PublicNedbankNew BankNedbank
    Net#work BBDO & OMDMercedes-BenzMercedes-Benz GLC Online EditionMercedes-Benz GLC
    Ogilvy South AfricaKFCAnything for the TasteKFC
    Ogilvy South AfricaKFCPI DiariesKFC
    Ogilvy South AfricaKFCFill Up for R5KFC meal upsize for R5
    Ogilvy South AfricaAb InBev#Carling Cup. Talk up your teamCarling Black Label
    Digital Integrated Campaign
    Joe PublicChicken LickenLove Me TenderLove Me Tender burger
    HoorahHi-TecHi-Tec Freedom SharedShoe
    LevergyNedbankTasting Notes: A Story of Sound and WineBanking
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    Dentsu CreativeAB InBevTrophy Reclaim Your DNATrophy Stout
    TBWA\Hunt LascarisMcDonald’s South AfricaMeal MatchmakingValentine’s Day
    Ogilvy South AfricaCadburyCadbury Homegrown StoriesCadbury
    Ogilvy South AfricaKFCAnything for the TasteKFC
    Ogilvy South AfricaVolkswagen South Africa#VWDezembaVW commercial vehicles
    Ogilvy South AfricaAb InBevLiten UpCastle Lite
    Mobile Campaign
    VMLY&R South AfricaVodacomVodacom Anti Hi-Jack AdsApp
    King James Group (part of Accenture Song)SantamSantam GuardiansSantam
    Dentsu Creative and MakeReignAB InBevTrophy Reclaim Your DNATrophy Stout
    TBWA\Hunt LascarisMcDonald’s South AfricaMeal MatchmakingValentine’s Day
    Wunderman ThompsonFanta#WhatTheFanta Flavour Search#WhatTheFanta flavour
    Ogilvy South AfricaCadburyCadbury Homegrown StoriesCadbury
    Best Use of Data
    8909Paramount AfricaOrganic is dead? I think not. The Data made us do it!BET Africa, MTV Africa, Comedy Central Africa, Nickelodeon Africa
    LevergyNedbankTasting Notes: A Story of Sound and WineBanking
    VMLY&R South AfricaVodacomVodacom Anti Hi-Jack AdsApp
    VMLY&R South AfricaNando’sNando’s Bright SidesNando’s
    King James Group (part of Accenture Song)SantamSantam GuardiansSantam
    Iconic CollectiveMakroBlack FridayBlack Friday Deals
    Net#work BBDO & OMDMercedes-BenzMercedes-Benz GLC Online EditionMercedes-Benz GLC
    ShopriteXXtra SavingsCheckers Xtra Savings Personalised Offers for YouOffers for You
    PromisePPSFinding the Forgotten GraduateBrand campaign
    Ogilvy South AfricaAb InBevThe Foam KnowsCarling Black Label
    Integrated Mixed Media Campaign
    HoorahHi-TecHi-Tec Freedom SharedShoe
    VMLY&R South AfricaHollardChange MakerHollard Insurance
    VMLY&R South AfricaNando’sNando’s Bright SidesNando’s
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    Dentsu CreativeAB InBevTrophy Reclaim Your DNATrophy Stout
    Joe PublicChicken LickenBig JohnTM Beats Ya’hunga ForeverBig JohnTM burger
    ShopriteXCheckers Sixty60Sixty60 Cheaper to Get it DeliveredCheckers Sixty60
    FCB AfricaTiger BrandsKOOking in the darkKOO
    ShowmaxShowmaxSteinheistSteinheist documentary series
    Ogilvy South AfricaKFCAnything for the TasteKFC
    Ogilvy South AfricaKFCFill Up for R5KFC meal upsize for R5
    Ogilvy South AfricaVolkswagen South AfricaThe Blind SpotBlind-spot monitor
    Ogilvy South AfricaAb InBevBread of the NationCastle Lager
    Ogilvy South AfricaAb InBevThe Foam KnowsCarling Black Label
    Breakthrough On A Budget
    Leagas Delaney South Africa (Pty) LtdThe Pura Beverage CompanyGive a Psht!Pura Soda
    HoorahHi-TecHi-Tec Freedom SharedHi-Tec 67s
    Retroviral and Panther PunchUltra PetMy Best FriendUltra Pet
    Iconic CollectiveMakroVoice of MakroFestive and Back To deals
    VMLY&R South AfricaNando’sNando’s Bright SidesNando’s
    TBWA\Hunt LascarisMcDonald’s South AfricaMeal MatchmakingValentine’s Day
    Branded Content
    RetroviralLil-LetsLil-Lets TalkLil-Lets
    Joe PublicChicken LickenBig JohnTM Beats Ya’hunga ForeverBig JohnTM burger
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    Net#work, BBDO, Draftline, iProspect – A Dentsu Company and CSACoronaCorona Free SurfersCorona
    PromisePPSFinding the Forgotten GraduateBrand campaign
    Ogilvy South AfricaKFCAnything for the TasteKFC
    CRAFT AWARDS
    Excellence in Craft: Marketing Copywriting
    EntrantBrandTitleProduct
    Joe PublicChicken LickenBig JohnTM Beats Ya’hunga ForeverBig JohnTM burger
    Clockwork Digital (Pty) LtdLaphroaigSay It In South AfricanLaphroaig whiskey
    PromisePPSFinding the Forgotten GraduateBrand campaign
    Excellence in Craft: Research
    Woolworths and MakeReignWoolworthsIntroducing the most feature-rich retail app in SAWoolworths
    MakeReignBasecampA platform for one of Europe’s largest accommodation providersAccommodation
    PromisePPSFinding the Forgotten GraduateBrand campaign
    Ogilvy South AfricaAb InBevBread of the NationCastle Lager
    Excellence in Craft: Interface Design
    HoorahNestléNestlé Belly BestiesEducational game
    Dash Digital StudioLemkusLemkus e-commerceE-commerce website
    Dash Digital StudioFitsoleFitsole e-commerceE-commerce website
    Dash Digital StudioSWAGSWAG marketing websiteMarketing website
    Dash Digital StudioMetaKing StudiosBlocklords websiteMarketing website
    Dash Digital StudioBatoka AfricaBatoka Africa marketing websiteMarketing website
    Dash Digital StudioKIAKIA e-commerce WebsiteE-commerce website
    LevergyNedbankTasting Notes: A Story of Sound and WineBanking
    So Interactive and MakeReignOcean BasketGlobal websiteGlobal website
    Dash Digital StudioDash DigitalDash Digital marketing websiteMarketing website
    Woolworths and MakeReignWoolworthsIntroducing the most feature-rich retail app in SAWoolworths
    MakeReignBasecampA platform for one of Europe’s largest accommodation providersAccommodation
    MakeReign and Dentsu CreativeTrophy Stout#ReclaimYourDNA Virtual Museum ExperienceBeer
    Kilmer & CruiseHill’s Pet NutritionHill’s Pet Matchmaker AppPet Matchmaker app
    PromisePPSFinding the Forgotten GraduateBrand campaign
    Excellence in Craft: Software, Coding & Technical Innovation
    King James Group (part of Accenture Song)WESGROPlay before you stayWestern Cape Tourism
    Clockwork Digital (Pty) LtdXboxBlack Panther: Wakanda ForeverBlack Panther: Wakanda Forever
    Woolworths and MakeReignWoolworthsIntroducing the most feature-rich retail app in SAWoolworths
    Techsys DigitalTakealotThe AI-Powered WhatsApp Retail TherapistTakealot
    MakeReign and Dentsu CreativeTrophy Stout#ReclaimYourDNA Virtual Museum ExperienceBeer
    INJOZI Technology StudioPPSFinding the Forgotten GraduateInteractive website experience
    Excellence in Craft: Strategy
    Joe PublicChicken LickenBig JohnTM Beats Ya’hunga ForeverBig JohnTM burger
    FCB AfricaWestern Cape GovernmentHurt People, Hurt People RadioFilm
    VMLY&R South AfricaHollardChange MakerHollard Insurance
    King James Group (part of Accenture Song)SanlamLI:FE of ConfidenceGroup brand
    Joe PublicNedbankNew BankNedbank
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