Adidas | Bizcommunity

Adidas | Bizcommunity

News

Branding

15th Annual Brand Africa 100 | Africa’s Best Brands: African optimism vs declining brand loyalty

27 May 2025

Adidas will no longer use kangaroo leather in its shoes

Design & Manufacturing

Adidas will no longer use kangaroo leather in its shoes

21 May 2025

Chinese manufacturers "expose" where luxury brands are really made

Design & Manufacturing

Chinese manufacturers "expose" where luxury brands are really made

15 Apr 2025

Adidas SA appoints Kate Woods as general manager

Fashion & Homeware

Adidas SA appoints Kate Woods as general manager

19 Mar 2025

Adidas and Liverpool Football Club announce multi-year partnership

Sport

Adidas and Liverpool Football Club announce multi-year partnership

11 Mar 2025

BCG survey reveals untapped market potential of women-centric products and services

Research

BCG survey reveals untapped market potential of women-centric products and services

13 Feb 2025

Adidas unveils You Got This campaign featuring Anthony Edwards and Aitana Bonmatí

Fashion & Homeware

Adidas unveils You Got This campaign featuring Anthony Edwards and Aitana Bonmatí

12 Feb 2025

UEFA Champions League 24/25 official match ball revealed

Sport

UEFA Champions League 24/25 official match ball revealed

11 Feb 2025

Real Madrid launches first soccer academy in South Africa

Skills Training

Real Madrid launches first soccer academy in South Africa

15 Jan 2025

Source: Adidas.

Fashion & Homeware

Teen football star Lamine Yamal collaborates with Adidas for signature soccer boot

20 Dec 2024

PayJustNow’s Black Friday sales double

Sales

PayJustNow’s Black Friday sales double

10 Dec 2024

Under The Tongue, the untold story of the adidas Predator football boot

Film

Under The Tongue, the untold story of the adidas Predator football boot

9 Dec 2024

adidas Originals and Avavav partner for inaugural collaborative collection

Fashion & Homeware

adidas Originals and Avavav partner for inaugural collaborative collection

22 Nov 2024

Source: © 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announced

Youth Marketing

Sunday Times GenNext Awards crowns the coolest of the cool crowd

20 Nov 2024

TFG opens first JD Sports store in Southern Africa at Canal Walk

Retailers

TFG opens first JD Sports store in Southern Africa at Canal Walk

15 Nov 2024

[UPDATED]: From Amazon to Massmart: discover Black Friday deals in South Africa

Retail

[UPDATED]: From Amazon to Massmart: discover Black Friday deals in South Africa

Evan-Lee Courie 26 Nov 2024

Promise won Gold at the 2024 LIA Awards.

Advertising

South Africa's Promise Agency strikes Gold at LIA for The Vluit Project

Karabo Ledwaba 17 Oct 2024

Loeries night one

Loeries Creative Week

Loeries night one

Issued by Loeries 14 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Digital

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

#Loeries: Frank Hahn throws down the creative gauntlet

Loeries Creative Week

#Loeries: Frank Hahn throws down the creative gauntlet

Lindsey Schutters 11 Oct 2024

Image source: KamranAydinov from

IP Law

Unpacking the Sol de Janeiro fragrance fiasco - what is the brand's legal recourse?

Jani Cronjé and Daniella de Figueiredo 11 Oct 2024

Source: © Gallo Images Joe Public is the Loeries Awards Agency of the Year

Loeries Creative Week

#Loeries All the winners, Agency of the Year is Joe Public

11 Oct 2024

Source: © Gallo Images (Left) Preetesh Sewraj, CEO The Loeries, (centre) Bridget Harpur, head of marketing: Volkswagen South Africa was named Marketer of the Year, and (right)
Kabelo Moshapalo, incoming Loeries Chairperson and CCO Ogilvy Johannesburg

Loeries Creative Week

#Loeries: All the winners, VW's Bridget Harpur named marketer of the year

10 Oct 2024

Loeries has announced this year's international jury presidents (Image supplied)

Loeries Creative Week

Loeries 2024 announces global creative leaders jury presidents

27 Sep 2024

Crafting memorable experiences: Effective branded merchandise strategies for events

Events & Conferencing

Crafting memorable experiences: Effective branded merchandise strategies for events

Issued by Tradeway 28 Aug 2024

Q&A with Neosun Energy’s founder and CEO Ilya Likhov

Renewables & Energy Efficiency

Q&A with Neosun Energy’s founder and CEO Ilya Likhov

Issued by Neosun Energy 13 Aug 2024

Norwegian swimmer Henrik Christiansen is the Muffin Man. Source: Supplied.

Social Media

Muffin Man Mania: A sweet PR boost for the Olympics amid controversy

Karabo Ledwaba 5 Aug 2024

Source: © Bella Hadid posted a long post on Instagram giving her version of the recent controversy surrounding the Adidas SL 72 campaign

Branding

Bella Hadid: "I did not know"

31 Jul 2024

Branding

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Source: © Olympics The Paris Olympics official mascot is the Olympic Phryge, in the shape of the traditional small Phrygian hats

Branding

#Paris2024: Meet the Olympic Phryge mascot, a symbol of freedom

Danette Breitenbach 25 Jul 2024

Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement

Sponsorship

#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity

Neil Jankelowitz 25 Jul 2024

#OrchidsandOnions: Bic inspires with Paralympian Mpumelelo Mhlongo

#OrchidsandOnions

#OrchidsandOnions: Bic inspires with Paralympian Mpumelelo Mhlongo

Brendan Seery 24 Jul 2024

Adidas' Olympics retro campaign steps into controversy

Advertising

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Branding

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Source: © Athletics Africa Akani Simbine is one of six South African athletes featured in Adidas' Road to Paris docuseries

Advertising

Adidas Road to Paris: SA's athletes inspiring journey to #Paris2024

19 Jul 2024

Supplied image: The iconic yellow stitching on Dr Martens boots

IP Law

Know where to place your [trade] mark

Amani Patel 12 Jul 2024

Ashley du Plooy, CEO at E-Waste Recycling Authority (ERA).

Hardware

EXCLUSIVE: Making real change to the e-waste challenge

Ashley du Plooy 10 Jul 2024

Match ball revealed for UEFA European Championships 2024 semi-finals and final

Sport

Match ball revealed for UEFA European Championships 2024 semi-finals and final

8 Jul 2024

Adidas unveils the Manchester United home kit for the 2024/25 season

Sport

Adidas unveils the Manchester United home kit for the 2024/25 season

1 Jul 2024

Cannes Lions

#Cannes2024: All the South African winners

Danette Breitenbach 24 Jun 2024

The last awards were awarded at Cannes on Friday, 21 June

Cannes Lions

#Cannes2024: Final Grande Prix and Lions

Danette Breitenbach 23 Jun 2024

Warren Bowers appointed GM of Authentic Brands: Africa region

Retail

Warren Bowers appointed GM of Authentic Brands: Africa region

21 Jun 2024

Ronwen Williams and Adidas host Youth Day Football Clinic in Gqeberha

Sport

Ronwen Williams and Adidas host Youth Day Football Clinic in Gqeberha

20 Jun 2024

Source: © Techsoulogy Ogilvy and Halo have been named in the Cannes Lions 2024 Film shortlist

Cannes Lions

#Cannes2024: Ogilvy and Halo named in latest shortlists

18 Jun 2024

$Source: © MMM online Three South African agencies feature in the shortlists released for the Cannes Lions 2024, with TBWA\ Hunt \ Lascaris leading the way with three campaigns shortlisted$

Cannes Lions

#Cannes2024: TBWA\Hunt\Lascaris, Joe Public, Promise and McCann in Cannes shortlists released

Danette Breitenbach 15 Jun 2024

Branding

Brand South Africa's Today I woke up in South Africa most loved campaign in SA's 30 years

Danette Breitenbach 13 Jun 2024

Image source: Photos by ERRN from

IP Law

Protecting distinctive trade marks: Will Adidas have to change its stripes?

Aletia Oberholster 7 Jun 2024

Adidas reveals new Real Madrid CF home kit for 2024/25

Sport

Adidas reveals new Real Madrid CF home kit for 2024/25

7 Jun 2024