Research News

South Africa’s Most Recommended Brands for 2026 revealed

South Africa’s Most Recommended Brands for 2026 revealedKLA

The second edition of Standard Bank's Youth Barometer shows that South Africa's youth have not lowered their ambitions. They are adapting to a new reality where the path to independence, stability and opportunity is more complex (Image source: © 123rf )

SA's youth: A generation balancing ambition with financial reality

14 Jul 2026

SA leading marketers say brand and performance marketing are no longer rivals

13 Jul 2026

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Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

Africa 200 ranking reflects growing confidence of Pan-African brands

26 May 2026

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

BrandMapp 26 May 2026

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NielsenIQ 22 May 2026

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

ASK AFRICA 19 May 2026

The Agency Scope China has found the biggest challenges that marketers face relate to the economic context (Image supplied)

Agency Scope China | Economic context the biggest challenge

18 May 2026

On relationships, not results: What an 8.2 Radar survey really reflects

On relationships, not results: What an 8.2 Radar survey really reflects

Daniel Malherbe, Lumico 14 May 2026

The Kantar BrandZ Most Valuable Global Brands 2026

The Kantar BrandZ Most Valuable Global Brands 2026

Kantar 14 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

Legacy car brands face growing pressure in South Africa

Legacy car brands face growing pressure in South Africa

12 May 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

The Spend Trend Report highlights consumer spending trends in 2026 (Image supplied)

#BizTrends | SA consumer resilient, but still loves a treat!

Danette Breitenbach 23 Apr 2026

From insight to impact: MASA approves Rogerwilco research as CPD learning content

From insight to impact: MASA approves Rogerwilco research as CPD learning content

Rogerwilco 22 Apr 2026

Kantar reveals the world’s most effective advertising of the year

Kantar reveals the world’s most effective advertising of the year

Kantar 21 Apr 2026

You're spending more to be heard less. That's not a growth strategy

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Brave Group 21 Apr 2026

Record sales, shifting rules: The new battle for South Africa’s car buyers

Record sales, shifting rules: The new battle for South Africa’s car buyers

Rogerwilco 17 Apr 2026

The BRC addresses market commentary about the timing of the Radio Audience Measurement Survey (Rams) data release (Image source: © ThisisEngineering )

Radio in good shape as BRC reassures industry that Rams is on track

15 Apr 2026

Image credit: on Pexels

The 63% parity threshold: Why SA beauty brands are falling into the “vibe” trap

Nomthandazo Masilela 15 Apr 2026

South Africa’s consumer class is back on the road!

South Africa’s consumer class is back on the road!

BrandMapp 13 Apr 2026

Eye-tracking: the most potent ad testing tool in the attention economy

Eye-tracking: the most potent ad testing tool in the attention economy

BMi Research 10 Apr 2026

Consumers are loyal to benefits, not brands

Consumers are loyal to benefits, not brands

Caxton Media 8 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

EvaluateExplorer: AI-driven innovation that hits the target

EvaluateExplorer: AI-driven innovation that hits the target

Dr Nicki Morley, Kantar 31 Mar 2026

Beyond the bouquet: Unmasking the hidden dangers in times of celebration

Beyond the bouquet: Unmasking the hidden dangers in times of celebration

Ogilvy South Africa 31 Mar 2026

Data drives excellence and growth

Data drives excellence and growth

On the Dot 30 Mar 2026

Why brands are producing more content but connecting with fewer people

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Brave Group 30 Mar 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

Lien Potgieter

Trust your gut: Why intuition is business’s most underrated advantage

Medihelp 26 Mar 2026

Brand intelligence for a competitive advantage

BMi Research 19 Mar 2026

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