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Warc signals potential renaissance for programmatic advertising

A high-tech coffee culture is brewing in the South African market

A high-tech coffee culture is brewing in the South African market

9 Jul 2025

How South African travel patterns are changing in 2025

How South African travel patterns are changing in 2025

8 Jul 2025

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Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Varsity Vibe 2024 Student Spend Survey: Unpacking student spending habits

Varsity Vibe 2024 Student Spend Survey: Unpacking student spending habits

Varsity Vibe 19 Feb 2025

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

Diary of a CMO: How can I protect my brand against copycats?

Mary Kyriakidi and Peter Aiken, Kantar 18 Feb 2025

(Image supplied)

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

BCG survey reveals untapped market potential of women-centric products and services

BCG survey reveals untapped market potential of women-centric products and services

13 Feb 2025

Image source: jcomp from

Ad Talent Salary Survey: Wage comparisons and employment trends

13 Feb 2025

3 big emerging commerce developments South African brands need to know about right now

3 big emerging commerce developments South African brands need to know about right now

Lebo Moerane 10 Feb 2025

Be the light for businesses in stormy weather

Be the light for businesses in stormy weather

Livingfacts 5 Feb 2025

Source: © 123rf Scopen South Africa has launched its New Business Report, a no-charge resource designed to enhance industry knowledge around new business activity in the advertising and communications sectors

Scopen South Africa unveils creative and media agencies new business report

30 Jan 2025

KLA voted one of SA’s Best Places to Work

KLA voted one of SA’s Best Places to Work

KLA 30 Jan 2025

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Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

Diary of a CMO: Is your category’s ceiling coming down on you?

Diary of a CMO: Is your category’s ceiling coming down on you?

Mary Kyriakidi and Dr Nicki Morley, Kantar 28 Jan 2025

Source: © 123rf Africa’s entertainment and media industry expected to outpace global growth in the next five years, driven by internet advertising and streaming services says PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report

Africa’s entertainment and media industry: A positive story of resilience and expansion

28 Jan 2025

Source: © 123rf Panoramic view of Santiago de Chile with the Andes mountain range in the back. Scopen's latest report analyses the new business practices of creative companies and advertisers' practices in Chile

Scopen research finds Chilean creative companies invest an average of R500,000 per year in New Business

28 Jan 2025

VML’s 11th annual trends study says looking ahead, 2025 will be a year of both immense challenge and opportunity for brands in South Africa (Image supplied)

The Future 100: 2025 - A year of challenge and opportunity for brands

27 Jan 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Final call: Entries for Product of the Year 2025 close 31 January

Final call: Entries for Product of the Year 2025 close 31 January

Product of the Year South Africa 22 Jan 2025

Human8 hires Niels Neudecker as managing director, US

Human8 hires Niels Neudecker as managing director, US

Human8 8 Jan 2025

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

18 Dec 2024

#BestofBiz 2024: Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

https://communities.springernature.com/

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Exploring South Africa’s evolving travel trends in a post-pandemic world

Exploring South Africa’s evolving travel trends in a post-pandemic world

KLA 12 Dec 2024

Source: © 123rf Over the last five years, South Africa’s traditional TV viewership (on regulated services) has declined from 38.2 million to 32.5 million, but despite this content consumption remains robust

Content consumption remains robust, despite traditional TV and radio figures down

10 Dec 2024

Forbes: How shopping habits can reveal credit risk to banks and insurers

Forbes: How shopping habits can reveal credit risk to banks and insurers

Jon Jacobson, Omnisient 5 Dec 2024

How is SA’s middle class feeling going into the holidays?

How is SA’s middle class feeling going into the holidays?

BrandMapp 5 Dec 2024

3 questions to identify your brand’s strategic priorities for 2025

Cynthia Vega and Piers Lindsay-Taylor, Kantar 5 Dec 2024

Source:

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Superior data for big decisions: TGI leads consumer profiling in SA

Superior data for big decisions: TGI leads consumer profiling in SA

Ask Afrika 28 Nov 2024

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