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Bridging gaps and building narratives that matter

PR helps brands earn a place in culture

Evan-Lee Courie

PR the thread that weaves connection across the fabric of society

Kisha Reader-Bain

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Bridget von Holdt

PR is the voice that shapes the scene

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Warc signals potential renaissance for programmatic advertising

A high-tech coffee culture is brewing in the South African market

A high-tech coffee culture is brewing in the South African market

9 Jul 2025

How South African travel patterns are changing in 2025

How South African travel patterns are changing in 2025

8 Jul 2025

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Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Ornico unveils financial services insights from 2023

Ornico unveils financial services insights from 2023

Ornico 30 May 2024

Source: © Pixabay The BRC will release the Q4 2023 Rams dataset spanning January 2022 to December 2023 in the coming weeks

The Q4 2023 Rams dataset set for release

30 May 2024

MTN tops Brand Finance Africa 200 2024 rankings

27 May 2024

Source: © Nations Online The Audit Bureau of Circulations of South Africa (ABC) has released the Q1 for newspapers

Newspapers: ABC Q1 2024: The slow steady downward trickle continues

Danette Breitenbach 23 May 2024

Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release

Maps May 2024: Media consumption stable despite increasing financial strain on consumers

23 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

State of the Retail Nation: FMCG trade sales climb 7.7% to R112bn

State of the Retail Nation: FMCG trade sales climb 7.7% to R112bn

22 May 2024

Source: © Flux Trends Gen Z young is dissatisfied ver how much progress has been made in these 30 years in SA

30/30/30 Project Report: Gen Z dissatisfied over lack of progress in 30 years in SA

21 May 2024

Source:

Science journalism in South Africa: social media is helping connect with new readers

Sisanda Nkoala 17 May 2024

Consumer insights company, KLA delves into voter sentiment ahead of the SA elections

Consumer insights company, KLA delves into voter sentiment ahead of the SA elections

Candice Ulrich, KLA 17 May 2024

The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing

Kantar 15 May 2024

Source: © 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now

Trust and wanting a specific agency overcomes competitive conflict for clients

15 May 2024

AfriGIS’s Peter Smythe appointed to GeoServer Project Steering Committee

AfriGIS’s Peter Smythe appointed to GeoServer Project Steering Committee

AfriGIS 14 May 2024

SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

SAMRA 14 May 2024

Source: © LinkedIn Nearly one-third of brands launched in 2022 were discontinued by the end of 2023, revealed market research company Euromonitor International...

Nearly one-third of brands launched in 2022 discontinued by 2023

10 May 2024

Survey results from South African mom-fluencers in the baby spaces - Get it now!

Survey results from South African mom-fluencers in the baby spaces - Get it now!

Brand Influence Agency 10 May 2024

Johanna McDowell

SA represented at 2024 AdForum Summit in New York City

8 May 2024

Exclusive market research workshops to be hosted only at the SAMRA Annual Conference 2024

Exclusive market research workshops to be hosted only at the SAMRA Annual Conference 2024

SAMRA 7 May 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

KLA 7 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Urgent: Shape the future of South African digital marketing

Urgent: Shape the future of South African digital marketing

IAB South Africa 30 Apr 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Kantar 25 Apr 2024

South African retailers have arrived at an e-commerce crossroads

South African retailers have arrived at an e-commerce crossroads

Zak Haeri, NielsenIQ 24 Apr 2024

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

SAMRA 22 Apr 2024

Source: UN Tourism © For March pageviews have gone up across publishers, except for sports media

IOL debuts in Top 10, sporting site numbers fall

15 Apr 2024

Source: © Jacobin McKinsey headquarters in New York. McKinsey is restructuring and 3% of workforce will be let go

McKinsey restructures, 3% of workforce to go

Danette Breitenbach 15 Apr 2024

The Southern African market research industry gathers once again for the annual SAMRA Conference

The Southern African market research industry gathers once again for the annual SAMRA Conference

SAMRA 15 Apr 2024

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