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In Brief

Cape Union Mart unveils Live Life Outside brand repositioning

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Woolies finds a reassuring face for its crisis response

Woolies finds a reassuring face for its crisis responseKarabo Ledwaba

The authenticity imperative: What FMCG brands need from marketing talent in 2026

The authenticity imperative: What FMCG brands need from marketing talent in 2026Afrizan

Cape Union Mart launches “Live Life Outside” – a bold new direction for the iconic outdoor brandCape Union Mart

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Meet Ronette Marx, the motorsport WAG taking on the aesthetics industry

Meet Ronette Marx, the motorsport WAG taking on the aesthetics industry

Maroefah Smith 5 Mar 2026

Source:

New Netflix ads utilise Amazon shopping data

Karabo Ledwaba 5 Mar 2026

Why clean beauty brands must move beyond aesthetics and embrace true sustainability

Why clean beauty brands must move beyond aesthetics and embrace true sustainability

Nicole Sherwin 2 Mar 2026

Converge Africa proudly announces Amazon South Africa as a Diamond partner

Converge Africa proudly announces Amazon South Africa as a Diamond partner

Converge Africa 25 Feb 2026

Tiger Brands' next chapter unveiled: Insights from new CMO Lorraine De Graaff

Tiger Brands' next chapter unveiled: Insights from new CMO Lorraine De Graaff

Evan-Lee Courie 24 Feb 2026

South Africa’s pet retailer, Petshop Science, has flipped the script – and the camera - creating the world’s first TVC filmed by pets ( Image supplied)

#BehindtheCampaign | Shop it like it’s hot: World’s first TV commercial filmed by pets, for pets

24 Feb 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, says for brands, Q1 is the most strategically valuable quarter of the year (Image source: © 123rf )

Exclusive | Experiential marketing: The key to the golden quarter

Bonita Christie 17 Feb 2026

A screenshot of the ad.

Could an alcohol ad encourage children to climb into washing machines?

Karabo Ledwaba 12 Feb 2026

Lorraine De Graaff to lead Tiger Brands as chief marketing and strategy officer

Lorraine De Graaff to lead Tiger Brands as chief marketing and strategy officer

10 Feb 2026

Converge Africa 2026 confirms latest headline sponsors

Converge Africa 2026 confirms latest headline sponsors

Converge Africa 10 Feb 2026

Doechii stars in the campaign. Source: Supplied.

Levi's new campaign brings the back to the front

9 Feb 2026

South African consumers reset the rules for FMCG

South African consumers reset the rules for FMCG

Zak Haeri, NielsenIQ 5 Feb 2026

Beyond Points: AI rewrites the rules of retail loyalty

Beyond Points: AI rewrites the rules of retail loyalty

Mosa Ntwampe, Brave Group 4 Feb 2026

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Why Heineken’s zero-alcohol London Underground campaign fell flat

Jonatan Sodergren 30 Jan 2026

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Ged Nooy 29 Jan 2026

Woolies takes Grand Prix Gold as best in-house agency at ICMA's

Woolies takes Grand Prix Gold as best in-house agency at ICMA's

28 Jan 2026

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Amsterdam becomes first capital to ban meat ads in public spaces

27 Jan 2026

Dr Pepper’s new ad shows why humans still matter in 2026

Dr Pepper’s new ad shows why humans still matter in 2026

Karabo Ledwaba 26 Jan 2026

Birkenstock reveals On Their Feet campaign with its Professional collection

Birkenstock reveals On Their Feet campaign with its Professional collection

23 Jan 2026

Nestlé BarOne energises cricket fans as official Cricket SA snack partner

Nestlé BarOne energises cricket fans as official Cricket SA snack partner

21 Jan 2026

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Could ChatGPT convince you to buy something? Threat of manipulation looms as AI companies gear up to sell ads

Bruce Schneier and Nathan Sanders 16 Jan 2026

Checkers and Jamie Oliver serve dinner solutions with AI-powered recipes

Checkers and Jamie Oliver serve dinner solutions with AI-powered recipes

13 Jan 2026

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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers

Jaclyn L. Tanenbaum and Karen Anne Wallach 12 Jan 2026

Verified consumer data non-negotiable for SA brands

Ross Joughin 9 Jan 2026

Nadia Kokni.

Nadia Kokni appointed as Puma’s new global marketing VP

9 Jan 2026

Adheesh Ori, senior director within Accenture Song, South Africa says the South African automotive landscape is clearly evolving, not only through technology or electrification, but in the mindset of the customer behind the purchase (Image source: © 123rf )

Meeting the South African modern car buyers where the customer experience matches the expectation

Adheesh Ori 8 Jan 2026

Image credit: on Pexels

From sun safety to sex appeal: what sunscreen ads reveal about beauty ideals and power

Lauren Alex O'Hagan and Lame M. Kenalemang-Palm 8 Jan 2026

Source:

UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthless

Keith Kakadia 5 Jan 2026

Cape-based small businesses were placed in the spotlight at two Pick n Pay Market Days held in December, allowing shoppers to discover innovative, locally made products while engaging directly with the entrepreneurs behind them (Image source: © Facebook [[https://www.facebook.com/ Facebook)

Pick n Pay Market Days spotlight Cape SMMEs

24 Dec 2025

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