#BizTrends2020

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Jason Stewart, co-founder of HaveYouHeard.
#BizTrends2020: Advertising - What brands need to be aware of in 2020

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

By Jason Stewart 20 hours ago

Zibusiso Mkhwanazi is the founder and Group CEO of M&N Brands.
#BizTrends2020: The growth of mass market digital content

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

By Zibusiso Mkhwanazi 20 hours ago

The One Club announces global Portfolio Night 2020
The One Club announces global Portfolio Night 2020

The One Club for Creativity has announced 20 May 2020 (with the exception of Cairo Ad School, which is hosting on 6 June) as the date for its next global Portfolio Night, with 22 hosts in 23 cities already signed up...

15 Jan 2020

#BizTrends2020: Taking the 20s into the cloud for marketing clout
#BizTrends2020: Taking the 20s into the cloud for marketing clout

The last decade was all about the cloud. From 2010 the cloud moved from novelty to the accepted means to deploy infrastructure...

By Johan Walters 15 Jan 2020

#BizTrends2020: Machine learning set to burst the bubble of digital marketing
#BizTrends2020: Machine learning set to burst the bubble of digital marketing

For years digital marketers revelled in the fact that they could accurately measure the return on ad spend. Since everything could be tracked, we could know where our money was being spent and how it was being consumed by our target audiences.

By Andrew Smit 15 Jan 2020

#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond
#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond

The advent of 5G and the growth in video consumption will lead to the creation of more visual content that customers can utilise and easily share. There will be more investment in collaborating with content creators whose messaging can be easily linked with certain brands without a major change in narrative...

By Mongezi Mtati 15 Jan 2020

#BizTrends2020: 5 ways of being to make 2020 great
#BizTrends2020: 5 ways of being to make 2020 great

South Africa. A nation paralysed by talk, where the majority of problems are a product of our failure to execute...

By Pepe Marais 15 Jan 2020

#StartupStory: The Yellow Room
#StartupStory: The Yellow Room

Hamiltons in Creative Company recently launched a digital content creation division, The Yellow Room, to include the conceptualisation, scripting, photography, filming and editing of digital content for brands...

By Jessica Tennant 15 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor
Top 10 global consumer trends for 2020 - Euromonitor

Market research provider Euromonitor International has released its 'Top 10 Global Consumer Trends 2020' report. The annual report identifies the most impactful trends driving consumer behavior, values and habits in the year ahead...

14 Jan 2020

Possible DionWired, Masscash closures to affect 1,400 workers
Possible DionWired, Masscash closures to affect 1,400 workers

Massmart is looking to close its 23-store DionWired chain and its 11 Masscash wholesale outlets. The move is expected to affect approximately 1,440 employees...

14 Jan 2020

Adebola Williams, the CEO of StateCraft in Nigeria. Image supplied.
The business of political PR: Advising heads of states in Africa

Maryanne Maina interviews Adebola Williams, CEO of StateCraft in Nigeria, a political communications company, on their mission to galvanise a generation to make informed choices...

By Maryanne Maina 14 Jan 2020

No one cares about your marketing
No one cares about your marketing

With everything changing so fast, it shouldn't surprise you that the way we talk about, market and promote our businesses is changing too. Here's the bitter truth - no one cares about your marketing. The evidence for this is everywhere...

By Jos Caelers, Issued by Engagement Factory 14 Jan 2020

PR builds trust and remains a powerful tool in your marketing arsenal
PR builds trust and remains a powerful tool in your marketing arsenal

In a recent online marketing survey one of the questions asked was which sources of information respondents trust the most when they're in the market for a new technology solution...

By Judith Middleton, Issued by DUO Marketing + Communications 14 Jan 2020

New app trends that will help businesses succeed in 2020
New app trends that will help businesses succeed in 2020

Mobile apps are reshaping all industries and business leaders need to quickly adopt the latest mobile app trends in order to succeed in 2020...

By Nick Durrant, Issued by Bluegrass Digital 14 Jan 2020

Winning ads featured in this week's Orchids and Onions column...
#OrchidsandOnions: 1 Stop gets it spot on

Winners: SAB's 'How about none for the road?' ad hits the mark, too. Aussie ad for sperm donation, 'All hands on d*ck', stands out, but would be banned here...

By Brendan Seery 14 Jan 2020

Image source: Gallo/Getty Images.
Businesses will have to fight for survival in 2020 [report]

This year will be an epic fight for survival for many businesses as numerous socio-economic factors come into play that will further their efforts...

14 Jan 2020

Masego Motsogi, managing director at Grid Worldwide.
#BizTrends2020: The year of storytelling

The truth about storytelling is that it will never go out of fashion. Perhaps the mediums through which it comes will continue to change, but the form itself... it is here to stay...

By Masego Motsogi 14 Jan 2020

Lisa MacLeod, head of digital, Tiso Blackstar Group.
#BizTrends2020: End of an era as the 3rd party cookie crumbles

An interesting year has just flown by, in which it feels like all things digital are under pressure - the adtech ecosystem is contracting, Facebook is being slammed as usual, Google is in a showdown with French publishers, and cookies are errr... crumbling.

By Lisa Macleod 14 Jan 2020

20 executive jury members confirmed for New York Festivals Advertising Awards
20 executive jury members confirmed for New York Festivals Advertising Awards

New York Festivals® Advertising Awards has announced the first 20 members of the 2020 NYF executive jury, one of which is Ahmed Tilly, chief creative officer at FCB Joburg...

14 Jan 2020

Inputs sought on document to improve film, TV workers' rights
Inputs sought on document to improve film, TV workers' rights

Major improvements are in the pipeline for the rights of workers in the film and television industry...

13 Jan 2020

A fresh new look for TPP's BeautySouthAfrica
A fresh new look for TPP's BeautySouthAfrica

Pre-shop beauty stop BeautySouthAfrica has launched a brand new magazine site...

Issued by The Publishing Partnership 13 Jan 2020

eNCA goes HD with the biggest in-studio screen on the continent
eNCA goes HD with the biggest in-studio screen on the continent

eNCA has launched an innovative high-tech HD studio that boasts a massive 12x3 metre curved LED video wall...

Issued by e.tv 13 Jan 2020

Stéphane Rogovsky named as top industry player for 2019 in Influencer Marketing Top 50 list
Stéphane Rogovsky named as top industry player for 2019 in Influencer Marketing Top 50 list

Talking Influence has named Stephane Rogovsky, CEO of international influencer marketing agency R-Squared, as one of the Top 50 Industry Players in the annual Influencer 50!...

Issued by R-Squared SA 13 Jan 2020

Linah Maigurira, retail industry manager, Google South Africa.
#BizTrends2020: AI will be more powerful than fire in the future

We need to prepare for a future when everyone uses the internet on their phone, says Linah Maigurira, Google head of retail, sub-Saharan Africa...

13 Jan 2020

Michael Lebona
#BizTrends2020: 5 spirits trends in South Africa for 2020

Curated, experiential and tailored experiences were at the forefront of South Africa's alcohol consumption trends in 2019...

By Michael Lebona 13 Jan 2020

Afro-optimism in focus at BizTrendsLIVE!2020
Afro-optimism in focus at BizTrendsLIVE!2020

Bizcommunity has announced the line-up of published and awarded trend analysts from London, Lagos, Senegal and SA, to share their vision of intra-African tech, trade and trends at BizTrendsLIVE!2020 on Thursday, 30 January...

Issued by Bizcommunity.com 13 Jan 2020

#BizTrends2020: From the rise of independent artists to the age of TikTok
#BizTrends2020: From the rise of independent artists to the age of TikTok

While it's not exactly easy to predict the future, there are a few musical movements that have seemed to gain momentum over the last year-or-so, movements that will hopefully be more relevant than ever, in the first year of our new decade...

By Tecla Ciolfi 13 Jan 2020

P&G to acquire women-focused grooming startup Billie
P&G to acquire women-focused grooming startup Billie

Consumer goods giant P&G - the owner of brands including Gillette, Olay, Oral-B and Pampers - has shared its plans acquire Billie Inc., a growing female body care company...

13 Jan 2020

The One Club names jury for 2020 Young Ones Student Awards
The One Club names jury for 2020 Young Ones Student Awards

The One Club for Creativity has announced the jury for the three competitions within its global 2020 Young Ones Student Awards, which identifies the best young creative talent at colleges around the world in a variety of creative disciplines...

13 Jan 2020

#BizTrends2020: Marketing strategies and the rise of the machine
#BizTrends2020: Marketing strategies and the rise of the machine

Tich Savanhu, head of digital strategy at Incubeta SA, looks at what should be highest on the agenda for marketing professionals when crafting their 2020 strategies...

By Tichaona Savanhu 13 Jan 2020

#BizTrends2020: How diminishing trust is changing the PR and comms game
#BizTrends2020: How diminishing trust is changing the PR and comms game

There are three main forces that will fundamentally shape the world of PR and business communications in 2020 and beyond...

By Kevin Welman 13 Jan 2020

Roan Mackintosh, MD Incubeta MEA
#BizTrends2020: Marketing teams must activate data insight in 2020 or be left behind

Companies are tripping up in their attempts to embrace the opportunities of digital transformation. Creating great customer journeys relies on the smart use of available data...

By Roan Mackintosh 13 Jan 2020

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