PR Account Manager (Cape Town)

Job description

We are looking for a proactive, strategic and relationship-driven PR Account Manager to lead client accounts, drive media relations and deliver high-impact communication campaigns. The ideal candidate is a strong storyteller, a confident communicator, and someone who thrives in a collaborative environment.

Key Responsibilities

Client and Account Management

• Serve as the primary point of contact for assigned clients, providing strategic counsel and day-to-day communication support.
• Develop, manage and execute PR plans aligned with client objectives.
• Maintain strong relationships with clients, ensuring high satisfaction and retention.
• Lead client meetings, prepare status updates and oversee reporting on campaign performance.

Media Relations and Outreach

• Build and maintain relationships with key journalists, editors, influencers and industry stakeholders.
• Proactively pitch stories, coordinate interviews and secure media coverage across print, digital and broadcast outlets.
• Monitor media trends and identify opportunities for clients to gain visibility.

Content Development

• Edit press materials including press releases, pitches, briefing documents, Q&As, fact sheets and thought-leadership content.
• Ensure all content aligns with client messaging, brand voice and communication strategy.

Campaign and Project Execution

• Oversee the execution of PR campaigns, events, product launches and media briefings.
• Manage timelines and deliverables to ensure successful project outcomes.

Monitoring and Reporting

• Track media coverage, analyse results and produce clear reports.
• Provide insights and recommendations for ongoing optimisation of PR activity.

Required Skills and Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing or related field.
• 3–5 years of PR or communications experience, ideally within an agency environment.
• Strong media relationships and proven track record securing coverage.
• Excellent writing, editing and storytelling skills.
• Ability to manage multiple clients and deadlines with strong attention to detail.
• Strategic thinker with the ability to translate client goals into PR opportunities.
• Confident presenter and communicator, both written and verbal.
• Experience managing junior team members.

Personal Attributes

• Proactive, resourceful and solutions-oriented.
• Highly organised with strong project management abilities.
• Creative and curious, with a pulse on industry trends and media landscapes.
• Collaborative team player with a positive, professional attitude.

Posted on 24 Nov 15:31, Closing date 23 Jan