Marketing leaders should be wary of the marketing automation siren call and focus on building the foundations to enable real digital performance...
Johan Walters 21 Jan 2019
Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey...
Johan Walters 14 Mar 2018
If we look at how tech companies are ploughing money into AR and VR developments it's easy to see why analysts are so bullish about the growth in this space...
Johan Walters 8 Jan 2018
Augmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a virtual billboard...
Johan Walters, incuBeta 4 May 2017
CMOs are always looking for new ways to differentiate their brands. Newer technologies such as AR and VR offer huge opportunity to position a brand...
Johan Walters 28 Nov 2016
Augmented and mixed realities are significantly boosting marketing departments' efficacy. But AR is now boldly venturing into the rest of the workplace...
Johan Walters 21 Oct 2016
Real-time bidding, a type of programmatic buying, is rapidly gaining currency in South Africa's digital media landscape...
Johan Walters, Jetweb 17 Sep 2015
Cape Town, The Design Capital of the World, is the creative hub of Southern Africa - a habitat for artists who channel their creativity into arts of all forms. With the use of Augmented Reality (AR) artists can now enhance their creative works...
Johan Walters, Digital Narrative 28 Jan 2015
Augmented Reality (AR) is set to become the new triple threat in 2015: combining video, social and online, all wrapped up in a package ready to unlock...
Johan Walters, incuBeta 18 Dec 2014
We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce AR marketing...
Johan Walters, incuBeta 3 Sep 2014
Your customer is not one-dimensional. He or she has complex needs, interests and behaviour. That's why you can no longer rely on last-click attribution to tell you the full story of the customer journey.
Johan Walters 3 Jun 2014
In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.
Johan Walters 18 Apr 2014
Once you have invested in the tools, data and processes you need to track your digital advertising campaigns, remarketing is one of the best ways to really put that tracking infrastructure to work for your business.
Johan Walters 7 Nov 2013
