Painting the town Redd's with a new look identity

The changes are low-key yet effective, giving both products a refreshing clean look. Design elements have been uncluttered, cleaned up and applied to the cans, bottles (340ml/660ml), shrinkwrap, trays and crowns - all in keeping with the brands pay off line: "Crisp clean apple taste".  The gold filigree on the front labels has been toned down with the focus now falling on the variants 'cold' and 'dry'.

The 'R' icon has been modernised and the neck labels now reinforce the respective variants colours, namely red and green.

The category has seen a great deal of innovation and growth in recent years. Redd's has always managed to keep in touch with the needs of its consumers and stay relevant and testimony to the brand's success is the latest Nielsen reading. Which places Redd's in market leader position ahead of Hunter's Dry and Smirnoff Spin. The design evolution was a natural progression for the brand in terms of long term sustainability in an innovative and extremely competitive market.