#BehindtheSelfie with... Jerry Mpufane

This week, we go behind the selfie with Jerry Mpufane, chairman of the M&C Saatchi JHB Group as well as IAB SA Bookmark Awards jury president.
Mpufane captions this: “M&C Saatchi Abel’s rooftop entertainment deck is a great vantage point to absorb both the beauty and energy of our beautiful city of JHB.”

1. Where do you live, work and play?

While I was born and bred in Pretoria; I live, work and play in Jozi, which has become my most loved home. I love everything about Jozi – the people, the energy, and enjoying life back in the city centre, away from the sterile northern suburbs.

2. What’s your claim to fame?

I’m an ad guy, through and through. I am a big believer in team play, with my immediate colleagues and the broader industry fraternity.

3. Describe your career so far.

I have had the fortune of working in the marketing sector for more than two decades – both in agency and client side.
I’ve had the opportunity to work on some of the most iconic campaigns, making friends with the best talent the industry has produced. I continue to give back through my involvement in mentorship, at both entry-level and senior.
And I enjoy the opportunity to serve in various industry leadership roles.

4. Tell us a few of your favourite things.

Family time, reading, golf, a general exploration of my own city, as well as lots of travel everywhere else.

5. What do you love about your industry?

I love people, genuinely so, and ours is a people business. And of course, not many people can truly claim to work in an ideas industry, continuously engaged with something new.

An industry in flux

Jerry Mpufane shares his thoughts on why the digital industry must embrace its role in the broader society by producing purposeful work that helps grow brands and solves society's problems...

By Jerry Mpufane 24 Jan 2018

6. Describe your average workday, if such a thing exists.

Briefs, brainstorms, creative reviews, creative presentations, business strategy and planning.

7. What are the tools of your trade?

You cannot succeed in our industry without great empathy – for colleague and customer alike.

8. Who is getting it right in your industry?

I See A Different You – an assembly of talented young people who deliver great ideas across photography, film, activations and digital, while having lots of fun, proving that you can truly live your work.

9. List a few pain points the industry can improve on.

The industry can do better at inclusiveness. In spite of the many attempts, we’re still missing representation of women and black people, both being the majority demographic, in positions of influence.

On being a black face in a predominantly white space

Being black, female, and disruptive to the status quo is almost always met with hostility. Being all three of these things poses a threat to the environment where white male patriarchy continues to thrive...

By Paballo Molahlehi 19 Mar 2018

10. What are you working on right now?

Besides working to deliver a great Bookmarks 2019, I’m involved in deep discussions about shaping a competitive agency group that’s ready for the times – nimble, ideas-centred and digitally savvy.

11. Tell us some of the buzzwords floating around in your industry at the moment, and some of the catchphrases you utter yourself.

Believe it or not, skills, skills, skills… Building competencies that deliver smartly, that are in tune with the consumer, and delivering impact at a good price.

12. Where and when do you have your best ideas?

When we collaborate. Two or three heads are truly better than one. The more diverse the group, the more we can deliver the well-thought out, and most relevant solutions.

#FairnessFirst: Unboxing diversity in advertising

'Thinking outside the box' is a good way to improve your creativity skills. If you're a creative by profession, here's why Kantar Millward Brown says you need to see that bounding box as 'diversity', and how to go beyond it in your advertising...

By Leigh Andrews 23 Jul 2018

13. What’s your secret talent/party trick?

I am a good listener, so I’ll pay attention to your worst joke. I have very few party tricks of my own…

14. Are you a technophobe or a technophile?

I am an absolute technophile, doing my work on a MacBook; consuming book, music and magazine subscriptions through my iPad; consuming news via Twitter on my phone; and watching Netflix on my smart TV.

15. What would we find if we scrolled through your phone?

My son’s pictures and video stunts; showbiz on my Instagram feed; news and opinion on my Twitter feed; and lots of comedy in my WhatsApp groups.

16. What advice would you give to newbies hoping to crack into the industry?

I tell them you cannot freestyle through life, find yourself a good mentor.

Simple as that. Be sure to visit Mpufane’s MyBiz profile, the M&C Saatchi Abel press office and IAB Bookmarks special section on site.

You can also follow Mpufane, M&C Saatchi Abel and the IAB Bookmark Awards on Twitter, Facebook and Instagram, as follows:

Mpufane’s Twitter | M&C Saatchi Abel’s Twitter | IAB SA’s Twitter | Mpufane’s Facebook ‏| M&C Saatchi Abel’s Facebook ‏| IAB SA’s Facebook ‏| Mpufane’s Instagram | IAB SA’s Instagram | M&C Saatchi Abel’s Instagram

Ticket sales have opened for the 2019 Bookmark Awards

IAB SA has announced that ticket sales are now open for 11th Annual Bookmark Awards that will be held at The Forum, Bryanston on 28 March 2019...

12 Feb 2019

Interviewed by Leigh Andrews.
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About Leigh Andrews

Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, was an #Inspiring50 2018 nominee, and can be reached at ...