This week, we go behind the selfie with Jerry Mpufane, chairman of the M&C Saatchi JHB Group as well as IAB SA Bookmark Awards jury president.
Mpufane captions this: “M&C Saatchi Abel’s rooftop entertainment deck is a great vantage point to absorb both the beauty and energy of our beautiful city of JHB.”
1. Where do you live, work and play?
While I was born and bred in Pretoria; I live, work and play in Jozi, which has become my most loved home. I love everything about Jozi – the people, the energy, and enjoying life back in the city centre, away from the sterile northern suburbs.
2. What’s your claim to fame?
I’m an ad guy, through and through. I am a big believer in team play, with my immediate colleagues and the broader industry fraternity.
3. Describe your career so far.
I have had the fortune of working in the marketing sector for more than two decades – both in agency and client side.
I’ve had the opportunity to work on some of the most iconic campaigns, making friends with the best talent the industry has produced. I continue to give back through my involvement in mentorship, at both entry-level and senior.
And I enjoy the opportunity to serve in various industry leadership roles.
4. Tell us a few of your favourite things.
Family time, reading, golf, a general exploration of my own city, as well as lots of travel everywhere else.
5. What do you love about your industry?
I love people, genuinely so, and ours is a people business. And of course, not many people can truly claim to work in an ideas industry, continuously engaged with something new.
6. Describe your average workday, if such a thing exists.
Briefs, brainstorms, creative reviews, creative presentations, business strategy and planning.
7. What are the tools of your trade?
You cannot succeed in our industry without great empathy – for colleague and customer alike.
8. Who is getting it right in your industry?
I See A Different You – an assembly of talented young people who deliver great ideas across photography, film, activations and digital, while having lots of fun, proving that you can truly live your work.
9. List a few pain points the industry can improve on.
The industry can do better at inclusiveness. In spite of the many attempts, we’re still missing representation of women and black people, both being the majority demographic, in positions of influence.
Being black, female, and disruptive to the status quo is almost always met with hostility. Being all three of these things poses a threat to the environment where white male patriarchy continues to thrive...
'Thinking outside the box' is a good way to improve your creativity skills. If you're a creative by profession, here's why Kantar Millward Brown says you need to see that bounding box as 'diversity', and how to go beyond it in your advertising...
Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, was an #Inspiring50 2018 nominee, and can be reached at ...
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.