It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.
The M&C Saatchi Group has announced that Jerry Mpufane, chairman of the diversified marketing agency's Johannesburg Group, is departing for New York. He will be taking up the position of Hub Head in the Americas for SA Tourism. 15 Mar 2019Read more
Back in the 1990s, Continental Tyres made South African TV viewers squirm in their seats with an anxiety-provoking ad featuring a driver manoeuvring a car around the roof of a Johannesburg skyscraper, highlighting the effectiveness of the tyres' precision German engineering. Now, M&C Saatchi Abel will be showing how Continental Tyres are 'the future in motion' with a daring new campaign based on a brutally simple idea that effectively shows why the tyre brand is one of the world's best. 8 Mar 2019Read more
The always ambitious M&C Saatchi Abel has begun 2019 with a bang by adding several big name brands - including the likes of Tafel Radler and Continental Tyres - to its ever-expanding client list. 18 Feb 2019Read more
2018 was an eventful year for M&C Saatchi Abel, with the integrated, creative advertising agency winning several awards, amongst which were six Creative Circle Ad of The Month awards, an Apex award, 10 Loeries (including a Grand Prix for the Nando's #RightMyName campaign) and an Epica award. In addition, the company's Founding Partner and CEO, Mike Abel, was named as Business Achiever of the Year at the ABSA Jewish Achiever Awards and M&C Saatchi Abel itself was listed as one of the top five creative agencies in the country in the Loeries 2018 official rankings. 14 Dec 2018Read more