Clients can now opt to display the time it will take a consumer to travel from where they engaged with the banner and landing page, to the actual real-world location.
Vicinity Media CEO Daryl van Arkel comments, “Vicinity Media is an industry-leading 'click-to-brick' platform. Time to Location strengthens this ability to push consumers in store. Market feedback has told us that many consumers, in both South Africa and the Middle East, prefer ‘Time to Location’ so we’ve built the feature in response to their feedback.”
