Flux Trends' latest trend report explores lack of trust

Presentation on the findings will be presented in Johannesburg on 14 August and in Cape Town on 4 September 2013 at 4.30pm.

The presentation tracks the gradual breakdown of consumer trust, which started in 2008 during the global financial crisis, to the present day where people are discovering that even governments are spying on each other.

It looks at all the areas where trust has been eroded for the consumer, from food labelling to sports events, from privacy issues on social media platforms to secure payment systems used in the fast growing online retail landscape.

It asks the question - which all advertising and marketing industries will have to ask (or should already be asking) - how do you sell a product or brand promise to a consumer who's trust has been so abused, that they no longer listen to your sales pitch, let alone believe what you say?

Presentation highlights

• Just how broad the atmosphere of distrust has become for consumers
  
• What is going to add to this growing distrust, and what are the industry hot spots where this distrust will flourish
  
• The consumer backlash to this breakdown in trust and the ripple effect it will have for companies or brands that are caught in the crossfire
  
• The Trust Barometer: which brands or industries are seen as trustworthy
  
• Why mirroring your core customer's value systems is so essential - it's not a share of their wallets you want but a share of their lifestyle
  
• How brands can rebuild trust, or use trust as a commodity to ensure their reputations remain trustworthy, and therefore maintain the elusive (and increasingly rare) concept of brand loyalty

This presentation is necessary for anyone in the service industry, advertising and marketing industries and for any brands aiming to maintain their brand reputation in an era of distrust.

Our digital world has ensured that brands have essentially had to cede power to the consumers and, if they are wary, cynical and distrustful, selling them a product or service requires a whole new strategy. This presentation will show you how.

Bookings can be done by calling +27 (0)11 726 5529 or emailing az.oc.sdnertxulf@ofni. Ticket price is R300 and a student rate of R200 will be offered to students with a valid student card. To book this presentation for corporate events, e-mail Phuti on az.oc.sdnertxulf@ituhp.