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Eskom encourages cold splash

Eskom's first washroom campaign built awareness of its energy saving savvy, and following its success, has signed up for another campaign to appeal to upper LSM consumers in five Cinema Nouveau complexes across the country to conserve power by using water sparingly and using more cold water.

3 Mar 2010

It was the first of TLC's clients to sign a pioneering media booking that made use of three consecutive washroom slots on its Ad Mirror platform. According to TLC's Brett Tucker, the innovative use of the medium allowed successive advertising to create a singular storyboard message.

“Its previous campaign worked extremely well for the energy provider. The renewal will build on previous success and engage with both male and female consumers,” concludes Tucker.