APSO conference to discuss global recruiting trends

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“During our upcoming annual conference, taking place in Johannesburg on 8-9 June 2016, top local and international speakers will be discussing this and other global trends that recruiters need to embrace now in order to stay ahead of the pack,” says KC Makhubele, president of the Federation of African Professional Staffing Organisations (APSO).

Six recruitment trends in 2016

1. Cellphone Recruitment: We live in a hyper-connected world in which 43% of candidates use their cellphone to search for jobs. As such, it is fast becoming the preferred method for job applications. With this in mind, recruiters should ensure that candidates can complete and submit a job application from any mobile platform.

2. Video Recruitment: More and more recruiters are realising that a video is worth a thousand words and can have a profound impact on selling candidates. Video is also being used as a way to advertise jobs and it is predicted that this year, recruitment sites will be packed with insightful content to capture the attention of candidates.

3. Resumes are relics: Say farewell to the humble resume and hello to online profiles. This year, it will become essential for recruiters to utilise social professional networks, like LinkedIn, when searching for and placing talent.

4. Do you speak Gen Y? Generation Y (born between the early 1980s to around 2000), are entering the workforce en masse. Recruiters should start thinking about how they will deal with this tech-savvy, globally minded generation. According to research, 61% of millennials feel personally responsible to make a difference in the world, 50% want to start their own business, or have already done so and 44% are not expecting to stay with an employer for more than two years.

5. Employer Branding: According to LinkedIn’s 2016 Global Recruiting Trends report, employer brand has re-emerged as a top priority. One of the reasons for this is that quality candidates will not apply to a company if they cannot find enough information about the company online.

6. LinkedIn notes that in 2016, talent leaders will continue to value quality of hire as the most important metric to track performance, and most organisations are measuring it with employee turnover. This could be why employee retention has emerged as a top priority. Also, employee referral programs are a key source of quality hires and are growing as a long-term play.

   For more information, go to www.apso.co.za.