[Biz Takeouts Podcast] 67: Online vs print advertising with Howzit MSN

Lineup

On Skype from Johannesburg on Thursday, 1 August 2013, show host Warren Harding spoke to Marcus Stephens (@stephenssays), general manager for Howzit MSN (@HowzitMSN). They discussed MSN as a portal, the growth into Kenya and Nigeria, and the research Howzit MSN is doing on the online environment in South Africa. They also discussed print advertising vs online advertising, and touched on content marketing as a form of advertising, and how content consumption in South Africa is changing.

The news roundup covered:

• Featured Job: Senior Project Manager
  
• Demographica appoints Melody Maker as head strategist
  
• SA marketers pay among the highest rates for Facebook ads
  
• Mobile social video - the 'next big thing'?
  
• What's yours and what's mine on mobile devices?

Podcast

If you missed the show, download (25.5MB) or listen to the podcast (27:52 minutes).

Episode 67: Online vs print advertising with Howzit MSN



Date: 1 August 2013 Length: 27:52min File size: 25.5MB Host: Warren Harding


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Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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