"Other Mother partnered with 1ESAMP in October 2009 when we recognised the potential of the podcast as a key platform to promote South African music," said Ryan Lazarus, entrepreneur and a founding member of Other Mother.
Isaac Klawansky, also a founder of Other Mother, added: "We strive to develop and expose the raw talent that is so abundant in all the different genres of the South African music scene."
"Technology has revolutionised the music scene with the play-now, listen-to-it-later craze," said Steven Cohen, CEO of Triple S Solutions and founder of 1ESAMP. "Podcasting allows us to reach listeners on the move because it enables individuals to download a show on to a computer and then
transfer it to their iPods or MP3 players. From there they can listen to the show at their own convenience."
Other Mother and 1ESAMP podcasts a monthly show featuring the best of South Africa's musical talent. "The idea of the podcast is to expose our dynamic music scene, with its interesting facets and genres, to as many people as possible," commented Klawansky.
The shows are an entertaining mix of songs, artist information, background, interviews, gig guides and news. To date, the podcast has featured some of South Africa's greatest artist including: Kidofdoom, Isochronous, Desmond & The Tutus, Cutoutcollective, the Shadowclub, The Dirty Skirts, Shortstraw, and US Kids Know. The shows are increasing in popularity, with an average
listernership of about 2500 downloads per show.
The show is presented by two characters, The Missionary and The Monk, who are both musicians active on the gigging and touring circuit.
For further information, go to www.othermother.co.za or search 1st Eva South African Music Podcast on facebook and become a member of the group.
