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Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Joining the Borderless Access team as a co-presenter at this year’s conference is Lynne Krog, senior research strategist at Spark Media. Lynne has been integral in the Roots 8.0 research conducted by Spark Media.
Pamro obtains actionable knowledge based on the behaviours of African people, particularly surrounding the media, lifestyles, and product usage. Given the shift to digital first, Roots Research is well positioned to be showcased, inclusive of the supplementary qualitative work, and online quantitative deliverables. Lynne will be highlighting a strong case for the role of community papers to the audience.
Register for the conference and have the opportunity to gain insights from leading industry researchers.
Book your tickets for the much-anticipated Pamro media conference (businesslive.co.za).
- Multichannel advertising a necessity to meet SA shoppers' current needs24 Feb 12:43
- Local media still going strong27 Jun 10:13
- Spark Media ‘leaps into local’ with comedian Themba Robin14 May 14:53
- Spark Media ‘leaps into local’ with new digital ad offering29 Feb 09:52
- New advertising opportunities for retailers as load shedding changes consumer purchase patterns30 Jan 09:45
Related
Multichannel advertising a necessity to meet SA shoppers' current needs 24 Feb 2025 Local media still going strong 27 Jun 2024 Spark Media ‘leaps into local’ with new digital ad offering 29 Feb 2024 New advertising opportunities for retailers as load shedding changes consumer purchase patterns 30 Jan 2024 BMi Research assesses the impact of load shedding on meals 27 Sep 2023 Spark Media wins Most Awards newspaper category 19 Sep 2023
