“Chery has outperformed the South African market consistently over the past two years, and we believe that we can further accelerate our sales performance by entering the NEV market.
“As our short history in South Africa has shown, we do not simply enter a new market segment with a new model. We compete aggressively by offering some of the best specifications, the best possible warranty and the best possible range of value-added products.
“This has allowed us not only to win sales from competitor brands but also to grow the market segment that we have entered,” says Tony Liu, deputy executive general manager of Chery South Africa.
Liu’s comments are pertinent to the South African NEV market segment, which has remained quite small compared to the traditional internal combustion engine (ICE) market.
In China, Chery has seen significant sales growth in the NEV market with its range of PHEV and BEV models. This includes its new Tiggo 7 Pro and Tiggo 8 Pro Plug-in Hybrid Electric Vehicles.
For instance, in November Chery sold 212,076 vehicles. This is an increase of 111% over the same month last year and it is an all-time monthly record for the brand. Total sales for Chery in 2023, including PHEV and EV models in its domestic market, are up by 47.8% to 1,665,626 vehicles.
The Tiggo PHEV models use a proprietary hybrid system that was developed by Chery and tested for over five million kilometres and 30,000 hours.
At the heart of this system is a new dual electric motor system with a clean-burning turbo-petrol internal combustion engine. The system is a full hybrid, which means that it can run on electricity alone, combine both power units or use the internal combustion engine alone.
The system uses a consumer version of the kinetic energy regeneration system (Kers) used in motorsport to recharge the batteries during normal driving. The owner can also plug the vehicle in to charge the batteries, giving the vehicle a longer electric-only driving range.
“In our real-world testing, the new PHEV Tiggo models offer a range of close to 1,000kms. We cannot wait to introduce them in South Africa,” says Liu.
