Shoe City ad: You magazine editor responds
Pietersen also points out that she's a cat lover and would never support or endorse any form of animal abuse.
She continues: "We have also asked them to post an official statement on our Facebook page, www.facebook.com/YOUmagazineSA. We are also reassessing the process of our screening ads, as the current system is not satisfactory.
"To our readers: thank you for taking the time to show your support against the abuse of animals."
The magazine will also be donating R15 000 to animal welfare organisations.
For more:
- lcommunications.net: Can your company survive the fallout of bad publicity?
Bizcommunity: Shoe City ad: Lowe Bull "regrets any distress caused", apologises
Bizcommunity: Shoe City apologises for "tasteless" magazine ad by Lowe Bull
Bizcommunity: How to lose your customers in three easy steps
Twitter Search: shoecityapology OR ShoeCity OR shoecityad OR shoecitySA OR "Shoe City"
For More links updated at 10.42pm on 9 June 2011.
For More list updated at 3.55pm on 21 June 2011.