Beyond LSM, Flux Trends brings New Urban Tribes to Joburg, Cape Town

New Urban Tribes of South Africa will be presented at the Protea Hotel Fire & Ice! at 4.30pm in Johannesburg on Wednesday 4 July and Cape Town on Thursday 5 July 2012 at a cost of R300 per person.

Influenced by both the global cosmopolitan culture and traditional belief systems, contemporary South Africans are complex, three dimensional characters that cannot be accurately described by traditional demographic segmentation models.

The presentation covers twelve emerging local consumer tribes including 'the black pinks', 'the diamond chips' and 'the empowerment kugels', giving insight into their lifestyles and consumption habits.

Book through the website www.fluxtrends.com, or call +27 (0) 11 726-5529 or email Tumi at az.oc.sdnertxulf@ofni. In-house corporate presentations can be arranged through Bethea on az.oc.sdnertxulf@detcennoc. An expanded e-book version of the presentation is available for purchase through Kalahari and Amazon.