Exhibitions & Events News South Africa

Big 7 offers food innovation, goods for Africa

According to John Thomson, organiser of Africa's Big Seven (AB7) food and beverage trade exhibition, competition has never been tougher, especially for the foodservice sector. However, there are opportunities behind the 'hard times', particularly in the foodservice sector.

"With over 3000 products in more than 400 categories on show, AB7 offers companies in the foodservice sector countless opportunities for business deals - it's all about innovation and variety," he says.

One exhibitor leading the innovation trend is Zarfam Tehran, which became the first producer in Iran to introduce pre-cooked, frozen and ready-to-use foods. It offers a wide range of products including chicken wings, chicken schnitzel, breaded mushrooms, falafel, chicken fillets, barbecue chicken, vegetables, breaded shrimp, beef, chicken and mushroom nuggets, onion rings and kebabs.

Back after an absence of almost 10 years and celebrating its 40th anniversary, Adam Equipment will be exhibiting its new Warrior range of precision balances and scales. "Our scales are made from solid 304-grade stainless steel and are dust-proof and waterproof," explains sales and marketing manager Angelique van Wyk. "They are perfectly suitable for the food market. Through AB7, we are looking at increasing our footprint in South Africa, especially in the retail market."

Polish ice-cream machine manufacturer Ice Group is showcasing its value-added offerings and expanding into the continent. "We are hoping to make our presence felt in Africa," says export specialist Ewa Bernacka. It is known for its innovation and exports machines to the EU, Asian and Far East countries, the US and Australia.

For more information, go to www.youtube.com/watch?v=8AI31Xg7G6Y or pre-register at www.exhibitionsafrica.com.

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