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Avon launches new sales scheme in SA

7 Mar 2011

Avon Sales Leadership Framework (ASLF), a multi-generational direct selling approach, which has been adopted successfully in other markets, has launched in South Africa and is expected to help the company to grow its business locally. The national roll-out will be completed in April 2011.

"The framework model has been comprehensively tested locally, as well as abroad using Avon Turkey as a case study," says Linda Clayton-Evans, Avon Justine head of sales.

It is based on a simple principle that identifies leaders, trains them and in turn encourages them to identify other potential leaders, thereby forming multi-generational teams. These teams evolve with each leader identifying other candidates to train and create their own teams. This is a focused approach which will facilitate greater market penetration.

The new model not only enables independent representatives to meet their ambitions but also allows for business skills development. Training is an essential component of ASLF. It will enable all levels of ASLF to have a competitive edge by building their business and marketing skills.

Another integral part is the new technology designed by the group to support its sales leaders. Avon Leadership Manager (ALM) has been specifically designed to be used on both smart phones and computers, allowing its sales leaders to keep track of their business no matter where they are.

Go to www.avon.co.za for more information.