
Top stories





Marketing & MediaCycle for Change campaign sets a high standard for purpose-led brand investment
MANGO-OMC 2 days

Marketing & MediaRegister for the CMO Summit, free tickets available to Biz readers
Bizcommunity.com 27 Aug 2025
More news


















That was then, though. The new generation of CRM software is built on platforms that are almost effortlessly customisable. In other words, "keeping CRM simple" is no longer the effort it once was.
"CRM applications are definitely getting easier to implement," said Sheryl Kingstone, analyst with the Yankee Group. "A lot of vendors have created applications that allow users access to 'codeless customisation'. It has begun to sink in that users want to be able to easily build a line of business workflow that can be picked up and used immediately."
Read the full article here.