Samsung rolls out experiential stores in the U.S.

The three experiential stores, located in New York, Houston and Los Angeles, were opened on the same day that the electronics giant launched its latest smartphone line, the Galaxy S10.

Visitors to these stores will be able to learn about and purchase the newest Samsung products, from smartphones, tablets and wearables, to TVs and SmartThings devices. They'll be able to get hands-on with new products and receive in-person demos from Samsung experts, and receive customer support, including walk-in repair for their mobile device.

In store, people will be able experience the brand's latest 8K TVs, as well as interact with 4D VR and go head-to-head with their friends in an immersive 4K gaming lounge.

Starting in March, Samsung will also embark on a new pop-up tour across the country.

“Our new Samsung Experience Stores are spaces to experience and see Samsung technology brought to life, to empower people to do what they never thought was possible before” said YH Eom, president and CEO, Samsung Electronics America. “We want to build a ‘playground’ for Samsung fans – a place to learn about and try out all of the amazing new products we have to offer.”

Over the past few years, Samsung has organised pop-up locations across the U.S., giving people the chance to experience tech like VR. The company also opened its immersive Samsung 837 location in the heart of New York City’s Meatpacking District, which welcomes thousands of visitors annually.

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The rollout of the new experiential stores comes after the company reached out to consumers, to hear more about how they connect with the Samsung brand.

"They told us that they love having the ability to walk into a store and experience how the latest technology from Samsung works together to create a unique, immersive experience. Galaxy fans, in particular, mentioned that they were looking for a space to call their own, a place where they can get a feel for Samsung products first-hand," the company says in a statement.