Heineken South Africa wanted to run a sales driver campaign in a fresh, innovative way. The iconic beer giant decided to launch a chatbot that would be the first of its kind, and it wanted to premier the concept in Africa.
The goal of the campaign was to get consumers to submit their unique underliner codes, but with an entry mechanic that was interactive and could provide instant rewards and an entry in the Grand Prize Draw to win ten double tickets to the Heineken UCL Cup Final.
Techsys Digital built the chatbot on the Facebook Messenger App, since the platform is so popular and chatbot campaigns in the space are very rare and typically not very sophisticated.
Techsys MD Andrew Walmsley explains that, “The Messenger App engages with consumers at scale without any human involvement using artificial intelligence, and answers queries around the campaign mechanics, prizes, and how to enter.” Consumers could toggle between the chatbot and a livechat with a customer service agent should they wish to.
The beauty of the campaign was that every week the Artificial Intelligence that monitored the conversation between the chatbot and the consumer became more intuitive. This ultimately improved the customer experience to create increasingly more seamless engagements with the bot.
“Each week the number of consumers and the amount of entries grew considerably, indicating how happy consumers are with the channel as a means to engage with the brand,” says Walmsley.
Want to partner with Techsys on a project? Contact us today on 021 788 6896 or . Or visit our website or Facebook page!
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