Digital Art Director

Job description

About Black Snow:

Black Snow is a strategy-led digital growth agency helping ambitious brands grow through performance marketing, SEO, web experiences, content and AI-driven creative. We combine strategy, technology and design to produce work that delivers measurable business results.

We’re looking for a Digital Art Director to lead the creative direction of our digital output while remaining hands-on in the work. This role is ideal for someone who enjoys building exceptional digital creative, mentoring designers, and raising the creative standard across an agency.

You’ll shape campaigns across paid media, social, websites, email and digital content while leveraging AI-powered creative workflows.
This is a leadership role for someone who combines outstanding design craft with commercial thinking, understands how creative performs across digital channels, and is excited about the future of AI-assisted creativity.

The Role:

As Digital Art Director, you’ll own the quality of our digital creative from concept through delivery.
You’ll work closely with strategists, account managers, developers and marketers to transform briefs into high-performing creative across multiple digital channels.

Beyond creating great work yourself, you’ll mentor the design team, establish creative best practices, maintain design systems and provide final creative approval before work reaches clients.

You’ll be responsible for ensuring every piece of work leaving the studio meets Black Snow’s creative standards.

Responsibilities:

• Lead the creative direction of digital campaigns across paid media, social media, websites, email and digital advertising.
• Develop concepts from initial brief through to final execution.
• Design high-performing static, motion and AI-assisted creative for digital-first platforms.
• Use Pencil and leading GenAI tools to accelerate ideation and production while maintaining exceptional creative quality.
• Build scalable digital design systems that ensure consistency across brands and campaigns.
• Mentor and support designers, providing feedback that improves both craft and efficiency.
• Brief and collaborate with motion designers, video editors and external creative partners.
• &Partner with Account Managers during briefing to ensure creative solutions solve business objectives.
• Review and approve creative before presentation to clients.
• Present concepts confidently to clients and explain the strategic thinking behind the work.
• Manage multiple projects while maintaining high creative standards under tight deadlines.
• Maintain Black Snow’s digital design standards, Adobe Creative Cloud Brand Libraries, templates, QA processes and creative documentation.
• Stay current with emerging digital design trends, platform updates and AI technologies.

Essential Requirements

• South African citizen or permanent resident with the legal right to work in South Africa.
• Valid driver’s licence or reliable transport is essential.
• Minimum 5-7 years’ experience in a senior Digital Art Director or digital creative leadership role within an agency environment.
• Exceptional portfolio demonstrating digital-first creative across social media, paid media, websites, landing pages, email marketing, UX/UI and digital campaigns.
• Portfolio demonstrating strong UI/UX design capability and user-centred thinking.
• Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign and After Effects.
• Strong understanding of digital advertising formats and platform specifications across Meta, Google, LinkedIn, TikTok and other major platforms.
• Experience building and maintaining digital design systems.
• Experience leading, mentoring and developing designers.
• Excellent communication, presentation and stakeholder management skills.
• Strong understanding of performance marketing and designing for conversion.

Personal attributes

We’re looking for someone who combines exceptional creative ability with leadership, accountability and commercial thinking.
The ideal candidate will:

• Inspire and mentor designers to consistently produce exceptional work.
• Effectively organise, prioritise and allocate project work across multiple deadlines.
• Thrive in a fast-paced agency environment where priorities evolve quickly.
• Enjoy working under pressure and see challenges as opportunities to improve.
• Exercise sound judgement and confidently make creative decisions.
• Communicate professionally and confidently with colleagues, clients and stakeholders.
• Have exceptional attention to detail and pride in delivering polished work.
• Take ownership, solve problems proactively and continually improve processes.
• Be commercially aware and understand the role creativity plays in business growth.
• Be a self-starter who consistently strives for excellence.
• Be dependable, collaborative and willing to go the extra mile for clients and teammates.
• Stay curious, embrace emerging technology and continuously develop new creative skills.

Note: Please kindly email az.oc.wonskcalb@rh through your CV in a PDF or Msword format with samples of your creative portfolio either URL or in PDF format - or provide the URLs for each portfolio piece on the application. Max file size 4MB.
Applications without a portfolio will not be considered.

If you have not heard back from us within 14 working days, please note that your application has been unsuccessful.

Company Description

pecialist Digital Marketing Agency in South Africa, over 15 years of Digital Marketing experience in Social Media Marketing, SEO and Performance Marketing Services. We combine Strategy, Design and Technology to provide simple digital marketing solutions to complex problems and actively drive your business performance.
Specialists in Customer Acquisition and Performance Marketing Services

We’re not just any agency; we’re a partner committed to fostering your business growth. Trusted by startups, scaleups, and renowned brands alike, we ensure that your digital strategies are always one step ahead.

Established in October 2009, Black Snow Agency has over 15 years of digital marketing experience and a passionate team that relishes any challenge brought before them. We believe in future-facing solutions that take the best of design thinking, user experience, innovative technology, and performance marketing principles to create results that consistently exceed your expectations and help customers fall in love (or stay in love) with your brand.

Posted on 27 Jul 13:45, Closing date 21 Sep