Direct Marketing Company news South Africa

Last chance to get your hands on the new look Assegai Awards trophy for the 2022 season

The unmissable Assegai Awards are set to become even more unforgettable as the Direct Marketing Association of SA (DMASA) unveils its new look Assegai Awards Trophy for the 2022 season and announces that the erstwhile paper certificates of all silver, bronze, and leader award winners will, in 2022, be replaced with trophies.
Last chance to get your hands on the new look Assegai Awards trophy for the 2022 season

“Entering integrated and direct marketing’s most anticipated annual awards by the extended and absolutely final entry date of 16 September is the only way for Assegai Award winners to get their hands of the new trophy that replaces the certificates formerly issued to silver, bronze, and leader award category winners," explained David Dickens, DMASA CEO.

The circle shape of the trophy, added Dickens, symbolises the integrated and direct marketing industry’s overriding focus on 360 degrees return on investment (RoI) for clients, agencies, and other campaign stakeholders.

“The Assegai Awards are not about big budgets or high production values. Our industry values return, and exceptional campaign results will be showcased and rewarded at the Johannesburg awards evening later in the year,” says Dickens.

The DMASA’s collaboration this year with the Echo Awards of the US Association of National Advertising (ANA) means that the 2022 incarnation of the Assegais is one that advertisers, marketers and every other industry professional in-between will not want to miss. Please visit for details on how to enter SA’s most anticipated annual IDM awards.

Entrants are reminded of the important fact that gold Assegai award category winners can also elect to have their submissions considered for a Global Echo Award.

The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.
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