Projecting Epson into the Limelight

Having been out of the advertising arena for quite some time, Epson approached Wetpaint Advertising (WPA) to create a brand awareness campaign with a focus on projectors. WPA embarked on an integrated campaign including print, online and social media as well as a competition to win a home theatre projector worth R35 000. The competition, closing on the 30th of September, received over 16 000 entries within its first three weeks!