Filmed in Havana, Cuba the ad takes the Axe Effect to a whole new level. Based in a bus station waiting room, a young male traveller turns up the heat for the five gorgeous girls sitting around him.
Initially he doesn't realise the seductive effect he has on the women and remains cool, calm and unaware while sending the temperatures around him soaring. However, once he realises the power 'Touch' has given him, he uses it as any man would: with button (and eye) popping results!
Designed to set pulses racing, it is anticipated that the 'nipples sequence' in the ad will become one of advertising's most famous moments. Here, our leading man is able to arouse one of the girls in train station, just by twiddling the dials on the radio. The sequence was so sexy, there were initial worries that the ad might not be aired at all; in the UK it can only be shown after the 9pm watershed.
The ad plays on the name of the new fragrance in a witty and clever way and truly captures the essence of what Axe stands for. Viewers will come away wanting to get the same response from women and Axe really can help them.
The accompanying music, 'Feeling the Love', is a fresh, edgy track from new melodic rock band Reactor. It is anticipated that the track will become synonymous with the steamy sexiness of the ad itself and go on to be a number one hit success!
Axe has a history of featuring some of the world's sexiest women in their advertising campaigns. With a girl to cater for every man's taste, the 'Touch' cast of women certainly won't disappoint viewers!
