In a direct spoof of the I was there radio spot for 2010, the campaign takes mundane scenarios that happen every day in-store and make the brand to be 'the hero.'
"The Nando's philosophy is to 'take a stand against bland'," explains Jacques Shalom, copywriter at Cross Colours. "So by creating a parody from a rather generic 2010 radio campaign, we are putting that philosophy into practice by adding some spunk and spice into the mix."
The radio spot features a diverse group of South Africans reminiscing about their various 'life changing' moments in a store, all against background music that is sneakily similar to the 2010 campaign. "I remember a time when heroes sat around my table," says the first Nando's fan. "A time when the flames grilled a hundred thousand chickens."
"We had great fun working on this campaign," says Shalom. "When you combine the challenge of taking on such a mammoth event with a satiric, cheeky platform, you know you're going to have an interesting outcome." Shalom co-wrote the script with Shane Geffen.
