“We specifically targeted the province's highly traversed bus routes to increase awareness of the brand to potential retailers, thereby increasing our distribution outlets and to consumers to increase trial of our products,” says Muhammed Darsot, marketing & sales director.
“The 12-month campaign saw an uptake of interest from retailers within the area and certainly from consumers themselves,” he says. “Based on the success of the campaign we will explore utilising this advertising medium in other regions.”
