McDonald's repeats successful Primedia campaign

It used bus shelters for its breakfast promotion and player escort programme for the 2010 FIFA Soccer World Cup.

"As these billboards are positioned on major arterials within the northern and eastern suburbs of Gauteng, they provide superb exposure to LSM 8-10 audiences. Internally illuminated, they ensure high degree of impact 24-7, ensuring the overall effectiveness of the campaign," explains Mzi Deliwe, sales and marketing executive of Primedia Outdoor.