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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 7 Apr 2026
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According to Carmen Hobbs, marketing manager of Miller Genuine Draft, MACHINE won the brand's trust thanks to a combination of good chemistry, proven expertise and consumer understanding:
"We are a team of optimistic hustlers at Miller Genuine Draft and we felt the same energy from MACHINE - a combination of passion, professionalism and the ability to get the job done. We also needed an Agency that not only understands the retail and critical point of purchase environment, but also has clear insight into our consumers' headspace - and MACHINE fitted the bill perfectly."
Cheers to long and mutually prosperous relationship!