#CannesLions2019: Neo Mashigo on solving real world problems [WATCH]
Our roving reporter Ann Nurock chats to Neo Mashigo, CCO at M&C Saatchi, CCO on his experience in Cannes, judging the print category and winning the Standard Bank account last week.
Winning the Standard Bank account, for me, was like winning this year's Grand Prix.
Speaking about his experience at Cannes this year, he says it seems people are becoming more concerned about where the world is at and where it's going. "Brands and just creatives overall are working at solving real world problems. I think that's the biggest shift that has happened."
Related
#BehindtheCampaign: MTN's Today We Make Moves - A return to distinctive telco advertising 24 Apr 2025 Exclusive: After a decade of magic and success, M&C Saatchi Abel and Nando’s South Africa part ways 4 Mar 2025 The Up&Up Group's M&C Saatchi Abel expands cross-border clients 7 Feb 2025 Up&Up Group acquires stake in content marketing agency 2Stories 29 Oct 2024 #Loeries: “The most fun you can have and still call it work*” 10 Oct 2024