Direct Marketing Association of SA members have access to a handy online toolkit that enables them to build and maintain their own compliance framework as required in terms of the Protection of Personal Information Act (POPIA)...
DMASA 22 Jul 2021
The Direct Marketing Association of SA says its Assegai Awards entry season and there are 45 days to go before entries close...
DMASA 15 Jul 2021
The day has come when we must comply or face the consequences. The additions to the Protection of Personal Information Act (PoPIA) came into effect on 1 July 2021 and aim to protect companies against data breach and the misuse of personal information...
Musa Kalenga 5 Jul 2021
The South African National Editors' Forum (Sanef) welcomes the government's decision to follow through on its promise to prioritise journalists in the country's vaccine rollout programme...
The Direct Marketing Association of SA (DMASA) says there are more than enough reasons for local marketers to enter the country's premier integrated marketing awards...
DMASA 1 Jun 2021
Fact: Highly engaged customers spend 300% more than the average shopper, account for 90% more frequent purchases, and are five times more likely to choose the same brand for a future purchase...
Ayla Solomon 20 May 2021
New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and personalised thanks to having a better understanding of what the end-user likes and wants...
Karyn Strybos 17 May 2021
Digital marketing trends have seen a lot of change, especially since the start of the COVID-19 pandemic...
Mkhuseli Vangile 5 May 2021
The 2021 Africa SABRE Awards, which recognises superior achievement in branding, reputation, and engagement, was announced at a virtual award ceremony in May 2021. The campaigns were evaluated by a jury of industry leaders...
Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...
Evan-Lee Courie 20 Apr 2021
This third part of the series looks at what marketing leaders need to consider when crafting a strategy to deal with a more privacy-first future...
Anse Leighton & Andrew Smit 16 Apr 2021
The second part of this series explores a future without cookies and looks at how we can prepare for it...
Andrew Smit & Jade Arenstein 14 Apr 2021
Add value for your customers. Add additional revenue channels... Add star quality email signature management...
Rocketseed 18 Mar 2021
Unlike other channels, Press Office newsrooms on Bizcommunity are an owned asset for brands, the place where PR or brand communications teams can communicate whatever, however and whenever they want...
Bizcommunity.com 16 Mar 2021
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