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Email marketing campaign ideas to finish 2020 off strong

A festive email marketing campaign needs to be something special to stand out. To break through the noise and clutter, you will need to craft a compelling message or offer...

By Selina Bieber 23 Dec 2020

#BestofBiz 2020: Marketing & Media

We've compiled our annual #BestofBiz 2020 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

14 Dec 2020

Heineken SA acknowledged at Assegai Awards

Heineken scooped three awards at last week's Assegai Awards in recognition of their #TeamHeineken campaign created to leverage the brand's global sponsorship of Rugby World Cup 2019...

Issued by Heineken South Africa 3 Dec 2020

Penquin shines at the DMASA Assegai Awards 2020

After what has been a challenging year for many agencies, Penquin was amongst a strong list of leading agencies all vying for recognition at The Direct Marketing Association of South Africa's Assegai Awards 2020...

Issued by Penquin 3 Dec 2020

Boomtown acknowledged with 4 accolades at 2020 Assegai Awards

Hot on the heels of taking home two awards at the Pendoring advertising competition for its 'Sam Dreams' campaign for Nestlé, Boomtown has been recognised in four different categories at the 2020 Assegai Awards...

Issued by Boomtown 1 Dec 2020

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

The Assegai Integrated Marketing Awards, in conjunction with the IAS (Independent Agency Search and Selection), is proud to announce FoxP2 as the winner of the prestigious IAS Agency Credentials Award...

Issued by DMASA 27 Nov 2020

Why 'Do Not Contact' databases are not created equal

The Direct Marketing Association of SA (DMASA) reminds consumers of their legislative right to be added to Do Not Contact (DNC) databases...

23 Nov 2020

Organisations need to prioritse data to tell meaningful stories

"Data" is likely to be right up there with the buzzwords of the next decade. But more than mere buzzwords, data is not only here to stay, but will also transform the way in which we all do business...

By Shaune Jordaan 18 Nov 2020

How can brands smash stereotypes?

Brands have experienced several marketing blunders over the years, even midst a global pandemic...

By Cheryl Reddy 16 Nov 2020

New marketing realities facing businesses post Covid-19

2020 has been a period in which perceptions changed, boundaries moved, and businesses shifted on their traditional, comfortable foundations - leaving branding battling with the new reality...

By Andisa Ntsubane 12 Nov 2020

4 tips for successful email campaigns

With consistently high Return on Investment (ROI); email simply can't be ignored...

Issued by Engagement Factory 4 Nov 2020

Do brands know too little or too much about their consumers?

Many consumers feel brands don't know them well enough to serve them in a way that makes them feel special. But when those brands know too much, can you trust them?

By Haydn Townsend 3 Nov 2020

7 ways your email signatures can meet the challenges of remote working

Does your team working together in the same office feel like a distant memory? With so many staff still working remotely, there's a whole new set of challenges to face...

Issued by Rocketseed 30 Oct 2020

The power of email marketing

Standing the test of time, through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences...

By Chelsey Hale 29 Oct 2020

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