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Company News

Will robot calls and SMSs for direct marketing purposes become a thing of the past?

Livia Dyer, partner, and Nadine Mather, senior associate, Bowmans explain how PoPIA will impact and potentially change, the parameters of direct marketing...

By Livia Dyer and Nadine Mather 15 Sep 2020

Deadline for the 2020 Assegai Awards extended

There's still time to submit your best integrated marketing campaigns for the prestigious 2020 Assegai Awards! The deadline for the DMASA Assegai Integrated Marketing Awards has been extended to midnight on 11 September 2020...

Issued by DMASA 27 Aug 2020

Advertising industry leaders chosen for the 2020 Assegai Awards' judging panel

The DMASA is pleased to announce that the judging panel for the 2020 Assegai Awards has been selected...

Issued by DMASA 24 Aug 2020

Sunday Times Gen Next Awards announces 2020 winners!

Nike continued its winning streak with its sixth win in a row as the Overall Coolest Brand at the 16th annual Sunday Times Gen Next Awards, announced online on 21 August 2020. The winners span 71 categories and are based on the outcome of research conducted by Yellowwood.

21 Aug 2020

Africa and Middle East entries lift the Assegai Awards

Entries for the Direct Marketing Association of SA (DMASA) Assegai Integrated Marketing Awards have, this year, featured submissions from beyond our borders including significant interest from Ghana, Algeria, Mozambique and Botswana...

Issued by DMASA 7 Aug 2020

DMASA launches Data Protection Compliance Programme

The DMASA Data Protection Compliance Programme meets the more stringent sections of POPIA and helps business navigate the path of corporeal compliance...

Issued by DMASA 13 Jul 2020

More reason to enter the Assegai Awards

This year's Assegai Integrated Marketing Awards is determined to honour and acknowledge the key players in the marketing industry who have embraced the changing times and continued to raise the bar to new heights...

Issued by DMASA 17 Jun 2020

Assegai Awards 2020 entries now open

The Direct Marketing Association of South Africa (DMASA) is pleased to announce that the Assegai Awards for 2020 are open for entry...

Issued by DMASA 11 Jun 2020

How tech-driven partnership marketing can fill the (imminent) direct marketing void in SA

Privacy-by-design data sharing models are set to transform partnership marketing, says Anton Grutzmacher, co-founder and chief revenue officer at Omnisient...

By Anton Grutzmacher 28 May 2020

How automated communications can enhance customer engagement and brand loyalty

Never before has strategic, personalised, and scalable marketing been this integral to long-term business success. Automated communications illustrate just how technology and marketing can combine and enhance existing campaigns: it does the repetitive legwork for teams, giving them a scale and reach that was previously unthinkable...

By Karyn Strybos 27 May 2020

#LockdownLessons: Companies putting the grit in integrity

Terry Levin, creative director at Bizcommunity, shares her views of the current Covid-19 crisis and how the company is navigating these unusual times...

Issued by 26 May 2020

SA's email lockdown open rates higher than Black Friday month

While South African business owners scramble to mitigate the devastating economic impact of coronavirus and an extended national lockdown, marketing teams have to adjust quickly to a radically altered business and communications landscape.

By JD Engelbrecht 16 Apr 2020

Popia to fuel better customer experiences for South Africans

With the Protection of Personal Information Act (Popia) planned to commence imminently, the way direct marketing is carried out and received by South African consumers is set to shift...

By Sandra Galer 14 Apr 2020

Corporate communication - Creating connected employees, one story at a time

Brands spend a lot of their time and budget getting to know their customers, and rightly so. Unfortunately, they seldom put the same effort into the way they connect with their employees...

Issued by GO Content Lab 1 Apr 2020

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