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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

Loyalty marketing is solving the wrong problemPhilip Cohen

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Nedbank returns to lead as Platinum Partner for the 2026 Nedbank Top Empowerment Conference and Awards

Topco Media Nedbank returns to lead as Platinum Partner for the 2026 Nedbank Top Empowerment Conference and Awards

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Communication integration and automation

Celerity.chat Communication integration and automation

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Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

Boundless Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

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Blu Label Media appoints new marketing and media intelligence manager in strategic shift

Blu Label Media Blu Label Media appoints new marketing and media intelligence manager in strategic shift

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J.C. Le Roux challenges South African culture of celebration with ‘Make a Thing of It’ campaign

TBWA J.C. Le Roux challenges South African culture of celebration with ‘Make a Thing of It’ campaign

18 hours

Afda launches Micro-Drama Storytelling Short Course

Afda Afda launches Micro-Drama Storytelling Short Course

18 hours

South Africa’s consumer class is back on the road!

BrandMapp South Africa’s consumer class is back on the road!

1 day

Bernini puts a playful spotlight on girls’ night with new ‘Last To Leave’ campaign

TBWA Bernini puts a playful spotlight on girls’ night with new ‘Last To Leave’ campaign

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Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

Old Mutual Mass and Foundation Cluster Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

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Eye-tracking: the most potent ad testing tool in the attention economy

BMi Research Eye-tracking: the most potent ad testing tool in the attention economy

10 Apr 2026

Effie South Africa and Ipsos present the 2025 Trends Report

Association for Communication and Advertising Effie South Africa and Ipsos present the 2025 Trends Report

10 Apr 2026

The brands winning South Africa’s car buyers aren’t the ones you expect

Rogerwilco The brands winning South Africa’s car buyers aren’t the ones you expect

10 Apr 2026

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Why relevance, not reach, is the real driver of email performance

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Everlytic 7 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

Source:

Why Easter is becoming a key marketing moment on TikTok

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Precision. Power. Prestige – A fresh path to marketing excellence

Precision. Power. Prestige – A fresh path to marketing excellence

DMASA 9 Mar 2026

SA agencies shine on the global stage at the International Echo Awards 2025

SA agencies shine on the global stage at the International Echo Awards 2025

DMASA 16 Jan 2026

Source:

UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

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Assegai Awards honoured at the UJ Strategic Communications Alumni Event

Assegai Awards honoured at the UJ Strategic Communications Alumni Event

DMASA 27 Nov 2025

The hidden cost of not owning your marketing assets

The hidden cost of not owning your marketing assets

Heleen Alberts 24 Nov 2025

Red September emerges as a top agency at the 2025 Assegai Awards

Red September emerges as a top agency at the 2025 Assegai Awards

Red September 24 Nov 2025

OLC claims major wins at the 2025 Assegai Awards

OLC claims major wins at the 2025 Assegai Awards

OLC Through The Line Communications 20 Nov 2025

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Ogilvy South Africa 20 Nov 2025

Lobengula Advertising proves the importance of employee marketing with winning 5 Assegai Awards

Lobengula Advertising 18 Nov 2025

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

DMASA 18 Nov 2025

Rogerwilco sweeps 2025 Assegai Awards with 16 wins, including coveted Best in Class honour

Rogerwilco 18 Nov 2025

Clockwork wins seven awards plus the Christiane Duval Award at the Assegai Awards 2025

Clockwork 17 Nov 2025

Assegai Awards 2025 shine in a sold-out celebration of excellence

DMASA 14 Nov 2025

Offernet wins 4 Assegai Awards for Innovation in South African Performance Marketing

Offernet 14 Nov 2025

How the Sanlam Cape Town Marathon cancellation tested brand empathy

Matthew Nkala 11 Nov 2025

#Orchids&Onions: SAB drives a hard message home, KFC does ESG right

Brendan Seery 10 Nov 2025

DMASA announces finalists for the 2025 Assegai Awards

DMASA 9 Oct 2025

It’s D-day for the Assegai Awards 2025 – entries close at midnight!

DMASA 12 Sep 2025

Register for the CMO Summit, free tickets available to Biz readers

Bizcommunity.com 27 Aug 2025

Assegai Awards 2025: It’s about hitting the mark

DMASA 6 Aug 2025

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy matters

Karabo Ledwaba 4 Aug 2025

Meet the judges of the IAS Agency Credentials Award

DMASA 1 Aug 2025

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