Direct Marketing South Africa

Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)

What The Alchemist can teach us about advertisingDavid edworthy

Source:

The 5 ways smart marketers balance brand and performanceRirhandzu Shingwenyana

Company news

More company news | Submit

Nedbank turns travel mishaps into storytelling-led radio campaign for travel insurance

Joe Public Nedbank turns travel mishaps into storytelling-led radio campaign for travel insurance

15 hours

The Odd Number secures 2 Bronze at 2026 Clio Awards

The Odd Number The Odd Number secures 2 Bronze at 2026 Clio Awards

16 hours

Boundless wins Stella Artois and Corona, raises a perfectly poured chalice to the sunset

Boundless Boundless wins Stella Artois and Corona, raises a perfectly poured chalice to the sunset

20 hours

Interest rates, credit reform and SMME survival: what business owners need to know

Business Partners Limited Interest rates, credit reform and SMME survival: what business owners need to know

14 hours

Disney Africa, National Geographic Society and Sunshine Cinema announce #SparkConversation

The Walt Disney Company Africa Disney Africa, National Geographic Society and Sunshine Cinema announce #SparkConversation

1 day

Childline Gauteng and Net#work BBDO call for the preservation of what matters most

TBWA Childline Gauteng and Net#work BBDO call for the preservation of what matters most

1 day

South African workers love their jobs, but younger employees are still looking

KLA South African workers love their jobs, but younger employees are still looking

1 day

Samro announces 120 recipients of the 2026 Music Creation Support Fund

SAMRO Samro announces 120 recipients of the 2026 Music Creation Support Fund

1 day

Even the most awkward or competitive humans are welcome at Liberty

TBWA Even the most awkward or competitive humans are welcome at Liberty

2 days

Sentech expands Freevision Play as Afree TV launches platform

SENTECH Sentech expands Freevision Play as Afree TV launches platform

2 days

The easiest way to reach over 5 million South African professionals

Broad Media The easiest way to reach over 5 million South African professionals

2 days

How pirate boxes and illegal IPTV devices are fuelling South Africa’s content theft crisis

MultiChoice How pirate boxes and illegal IPTV devices are fuelling South Africa’s content theft crisis

2 days

More news

Source:

You probably wouldn’t notice if an AI chatbot slipped ads into its responses

Brian Jay Tang and Kang G. Shin 28 Apr 2026

Source:

SA moves to curb spam calls with stricter direct marketing regulations

20 Apr 2026

Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

Loyalty marketing is solving the wrong problem

Philip Cohen 14 Apr 2026

Why relevance, not reach, is the real driver of email performance

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Everlytic 7 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

Source:

Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

Precision. Power. Prestige – A fresh path to marketing excellence

Precision. Power. Prestige – A fresh path to marketing excellence

DMASA 9 Mar 2026

SA agencies shine on the global stage at the International Echo Awards 2025

SA agencies shine on the global stage at the International Echo Awards 2025

DMASA 16 Jan 2026

Source:

UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

DMASA 2 Dec 2025

Assegai Awards honoured at the UJ Strategic Communications Alumni Event

DMASA 27 Nov 2025

The hidden cost of not owning your marketing assets

Heleen Alberts 24 Nov 2025

Red September emerges as a top agency at the 2025 Assegai Awards

Red September 24 Nov 2025

OLC claims major wins at the 2025 Assegai Awards

OLC Through The Line Communications 20 Nov 2025

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Ogilvy South Africa 20 Nov 2025

Lobengula Advertising proves the importance of employee marketing with winning 5 Assegai Awards

Lobengula Advertising 18 Nov 2025

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

DMASA 18 Nov 2025

Rogerwilco sweeps 2025 Assegai Awards with 16 wins, including coveted Best in Class honour

Rogerwilco 18 Nov 2025

Clockwork wins seven awards plus the Christiane Duval Award at the Assegai Awards 2025

Clockwork 17 Nov 2025

Assegai Awards 2025 shine in a sold-out celebration of excellence

DMASA 14 Nov 2025

Offernet wins 4 Assegai Awards for Innovation in South African Performance Marketing

Offernet 14 Nov 2025

How the Sanlam Cape Town Marathon cancellation tested brand empathy

Matthew Nkala 11 Nov 2025

#Orchids&Onions: SAB drives a hard message home, KFC does ESG right

Brendan Seery 10 Nov 2025

DMASA announces finalists for the 2025 Assegai Awards

DMASA 9 Oct 2025

It’s D-day for the Assegai Awards 2025 – entries close at midnight!

DMASA 12 Sep 2025

Let's do Biz