This third part of the series looks at what marketing leaders need to consider when crafting a strategy to deal with a more privacy-first future...
The second part of this series explores a future without cookies and looks at how we can prepare for it...
Andrew Smit & Jade Arenstein 14 Apr 2021
Add value for your customers. Add additional revenue channels... Add star quality email signature management...
Rocketseed 18 Mar 2021
Unlike other channels, Press Office newsrooms on Bizcommunity are an owned asset for brands, the place where PR or brand communications teams can communicate whatever, however and whenever they want...
Bizcommunity.com 16 Mar 2021
Brad Taylor of Be Rad Be Digital shares reasons why you should ditch the promotional flyers...
Brad Taylor 8 Mar 2021
South Africans became 'mobile forced' during lockdown. As marketers, when planning our mobile marketing campaigns, we need to learn how to overcome the challenges, leverage the trends and take advantage of the opportunities...
Mobitainment 3 Mar 2021
Colleen Rose, consulting director at Acceleration, discusses how the move away from third-party cookies is gathering momentum...
Colleen Rose 23 Feb 2021
A unique customer experience has fast become a top priority for businesses, and 2021 will be no different. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to their experience...
Greg Chen 9 Feb 2021
Across the board, 2020 was characterised by survival, and the ever-evolving coronavirus pandemic tested the resolve of people and brands alike...
Lauren Crooks 3 Feb 2021
2020 showed us the importance of marketing as a whole. Most importantly, however, it also showed us the undeniable gravity of having an online presence for businesses...
Paul Masuta 29 Jan 2021
One of the most significant pivots in 2020 we had to make was to adapt to digitisation - quickly! There isn't an industry or business model that was exempt from having to push all existing digitisation efforts to the next level...
Johan Kruger 26 Jan 2021
A festive email marketing campaign needs to be something special to stand out. To break through the noise and clutter, you will need to craft a compelling message or offer...
Selina Bieber 23 Dec 2020
We've compiled our annual #BestofBiz 2020 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...
Heineken scooped three awards at last week's Assegai Awards in recognition of their #TeamHeineken campaign created to leverage the brand's global sponsorship of Rugby World Cup 2019...
Heineken South Africa 3 Dec 2020
Project Manager | Stellenbosch | Lumico (Pty) Ltd |
