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#FluxTrendsMasterclass: How brands can connect with Generation Z

Dion Chang, founder of Flux Trends, interviewed Praise Majwafi a young marketing consultant and creative at the Alinea Marketing Master Class to find out South African businesses can connect with the next consumer...

2 days ago

#FluxTrendsMasterclass: Businesses must find a balance between high tech and high touch

Dion Chang, founder of Flux Trends, interviewed Lindile (Li) Ndube of Digital Fanta at the Alinea Marketing Master Class to find out how brands can connect with customers in a world where trust is a scarce commodity...

19 Oct 2020

Judges of the IAS Agency Credentials Award announced - Assegai Awards 2020

A panel of respected judges will review all Credentials Award entries, which will consist of the agency's written credentials document as well as the agency culture reel...

Issued by DMASA 6 Oct 2020

Will robot calls and SMSs for direct marketing purposes become a thing of the past?

Livia Dyer, partner, and Nadine Mather, senior associate, Bowmans explain how PoPIA will impact and potentially change, the parameters of direct marketing...

By Livia Dyer and Nadine Mather 15 Sep 2020

Deadline for the 2020 Assegai Awards extended

There's still time to submit your best integrated marketing campaigns for the prestigious 2020 Assegai Awards! The deadline for the DMASA Assegai Integrated Marketing Awards has been extended to midnight on 11 September 2020...

Issued by DMASA 27 Aug 2020

Advertising industry leaders chosen for the 2020 Assegai Awards' judging panel

The DMASA is pleased to announce that the judging panel for the 2020 Assegai Awards has been selected...

Issued by DMASA 24 Aug 2020

Sunday Times Gen Next Awards announces 2020 winners!

Nike continued its winning streak with its sixth win in a row as the Overall Coolest Brand at the 16th annual Sunday Times Gen Next Awards, announced online on 21 August 2020. The winners span 71 categories and are based on the outcome of research conducted by Yellowwood.

21 Aug 2020

Africa and Middle East entries lift the Assegai Awards

Entries for the Direct Marketing Association of SA (DMASA) Assegai Integrated Marketing Awards have, this year, featured submissions from beyond our borders including significant interest from Ghana, Algeria, Mozambique and Botswana...

Issued by DMASA 7 Aug 2020

DMASA launches Data Protection Compliance Programme

The DMASA Data Protection Compliance Programme meets the more stringent sections of POPIA and helps business navigate the path of corporeal compliance...

Issued by DMASA 13 Jul 2020

More reason to enter the Assegai Awards

This year's Assegai Integrated Marketing Awards is determined to honour and acknowledge the key players in the marketing industry who have embraced the changing times and continued to raise the bar to new heights...

Issued by DMASA 17 Jun 2020

Assegai Awards 2020 entries now open

The Direct Marketing Association of South Africa (DMASA) is pleased to announce that the Assegai Awards for 2020 are open for entry...

Issued by DMASA 11 Jun 2020

How tech-driven partnership marketing can fill the (imminent) direct marketing void in SA

Privacy-by-design data sharing models are set to transform partnership marketing, says Anton Grutzmacher, co-founder and chief revenue officer at Omnisient...

By Anton Grutzmacher 28 May 2020

How automated communications can enhance customer engagement and brand loyalty

Never before has strategic, personalised, and scalable marketing been this integral to long-term business success. Automated communications illustrate just how technology and marketing can combine and enhance existing campaigns: it does the repetitive legwork for teams, giving them a scale and reach that was previously unthinkable...

By Karyn Strybos 27 May 2020

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