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More reason to enter the Assegai Awards

This year's Assegai Integrated Marketing Awards is determined to honour and acknowledge the key players in the marketing industry who have embraced the changing times and continued to raise the bar to new heights...

Issued by DMASA 17 Jun 2020

Assegai Awards 2020 entries now open

The Direct Marketing Association of South Africa (DMASA) is pleased to announce that the Assegai Awards for 2020 are open for entry...

Issued by DMASA 11 Jun 2020

How tech-driven partnership marketing can fill the (imminent) direct marketing void in SA

Privacy-by-design data sharing models are set to transform partnership marketing, says Anton Grutzmacher, co-founder and chief revenue officer at Omnisient...

By Anton Grutzmacher 28 May 2020

How automated communications can enhance customer engagement and brand loyalty

Never before has strategic, personalised, and scalable marketing been this integral to long-term business success. Automated communications illustrate just how technology and marketing can combine and enhance existing campaigns: it does the repetitive legwork for teams, giving them a scale and reach that was previously unthinkable...

By Karyn Strybos 27 May 2020

#LockdownLessons: Companies putting the grit in integrity

Terry Levin, creative director at Bizcommunity, shares her views of the current Covid-19 crisis and how the company is navigating these unusual times...

Issued by 26 May 2020

SA's email lockdown open rates higher than Black Friday month

While South African business owners scramble to mitigate the devastating economic impact of coronavirus and an extended national lockdown, marketing teams have to adjust quickly to a radically altered business and communications landscape.

By JD Engelbrecht 16 Apr 2020

Popia to fuel better customer experiences for South Africans

With the Protection of Personal Information Act (Popia) planned to commence imminently, the way direct marketing is carried out and received by South African consumers is set to shift...

By Sandra Galer 14 Apr 2020

Corporate communication - Creating connected employees, one story at a time

Brands spend a lot of their time and budget getting to know their customers, and rightly so. Unfortunately, they seldom put the same effort into the way they connect with their employees...

Issued by GO Content Lab 1 Apr 2020

Email signature marketing introduced into prestigious Digital Brand Strategy course

Students enrolling for the 2020 Digital Brand Strategy course at The IIE's Vega School will, for the first time ever, be introduced to the role of email signature marketing as a powerful (and highly cost-effective) digital marketing channel...

Issued by Rocketseed 2 Mar 2020

#FairnessFirst: How to end office ageism with a perennial mindset

You need to upskill yourself to stay relevant in the age of experience. Here's why a 'Perennial mindset' is said to be the office sweet spot against age discrimination, which affects those at the start and end of their careers alike...

By Leigh Andrews 24 Feb 2020

#BizTrends2020: The growth of mass market digital content

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

By Zibusiso Mkhwanazi 28 Jan 2020

#BizTrends2020: The year of storytelling

The truth about storytelling is that it will never go out of fashion. Perhaps the mediums through which it comes will continue to change, but the form itself... it is here to stay...

By Masego Motsogi 14 Jan 2020

#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

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