Company News
Build your own compliance framework with the DMASA's data protection compliance portal

Direct Marketing Association of SA members have access to a handy online toolkit that enables them to build and maintain their own compliance framework as required in terms of the Protection of Personal Information Act (POPIA)...

Issued by DMASA 22 Jul 2021

Countdown to this year's Assegai Awards - 45 days left to enter

The Direct Marketing Association of SA says its Assegai Awards entry season and there are 45 days to go before entries close...

Issued by DMASA 15 Jul 2021

The impact of PoPIA on advertising and communications

The day has come when we must comply or face the consequences. The additions to the Protection of Personal Information Act (PoPIA) came into effect on 1 July 2021 and aim to protect companies against data breach and the misuse of personal information...

By Musa Kalenga 5 Jul 2021

Media sector next in line to receive Covid-19 vaccines

The South African National Editors' Forum (Sanef) welcomes the government's decision to follow through on its promise to prioritise journalists in the country's vaccine rollout programme...

29 Jun 2021

5 reasons to enter this year's Assegai Awards

The Direct Marketing Association of SA (DMASA) says there are more than enough reasons for local marketers to enter the country's premier integrated marketing awards...

Issued by DMASA 1 Jun 2021

Why improving customer engagement remains critical

Fact: Highly engaged customers spend 300% more than the average shopper, account for 90% more frequent purchases, and are five times more likely to choose the same brand for a future purchase...

By Ayla Solomon 20 May 2021

The rebirth of email as a marketing tool

New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and personalised thanks to having a better understanding of what the end-user likes and wants...

By Karyn Strybos 17 May 2021

Digital marketing essentials for 2021

Digital marketing trends have seen a lot of change, especially since the start of the COVID-19 pandemic...

By Mkhuseli Vangile 5 May 2021

SABRE Awards Africa 2021: All the winners!

The 2021 Africa SABRE Awards, which recognises superior achievement in branding, reputation, and engagement, was announced at a virtual award ceremony in May 2021. The campaigns were evaluated by a jury of industry leaders...

4 May 2021

EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa

Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...

By Evan-Lee Courie 20 Apr 2021

#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think

This third part of the series looks at what marketing leaders need to consider when crafting a strategy to deal with a more privacy-first future...

By Anse Leighton & Andrew Smit 16 Apr 2021

#TheFutureofMeasurement: Part 2: A world without cookies? What next?

The second part of this series explores a future without cookies and looks at how we can prepare for it...

By Andrew Smit & Jade Arenstein 14 Apr 2021

7 reasons to join Rocketseed's email signatures partner program

Add value for your customers. Add additional revenue channels... Add star quality email signature management...

Issued by Rocketseed 18 Mar 2021

Take your brand and business marketing to the next level

Unlike other channels, Press Office newsrooms on Bizcommunity are an owned asset for brands, the place where PR or brand communications teams can communicate whatever, however and whenever they want...

Issued by Bizcommunity.com 16 Mar 2021








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