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How tech-driven partnership marketing can fill the (imminent) direct marketing void in SA

Privacy-by-design data sharing models are set to transform partnership marketing, says Anton Grutzmacher, co-founder and chief revenue officer at Omnisient...

By Anton Grutzmacher 28 May 2020

Photo by Andrea Piacquadio from .
How automated communications can enhance customer engagement and brand loyalty

Never before has strategic, personalised, and scalable marketing been this integral to long-term business success. Automated communications illustrate just how technology and marketing can combine and enhance existing campaigns: it does the repetitive legwork for teams, giving them a scale and reach that was previously unthinkable...

By Karyn Strybos 27 May 2020

Photo by Webaroo on .
SA's email lockdown open rates higher than Black Friday month

While South African business owners scramble to mitigate the devastating economic impact of coronavirus and an extended national lockdown, marketing teams have to adjust quickly to a radically altered business and communications landscape.

By JD Engelbrecht 16 Apr 2020

Image source: Gallo/Getty Images.
Popia to fuel better customer experiences for South Africans

With the Protection of Personal Information Act (Popia) planned to commence imminently, the way direct marketing is carried out and received by South African consumers is set to shift...

By Sandra Galer 14 Apr 2020

Masego Motsogi, managing director at Grid Worldwide.
#BizTrends2020: The year of storytelling

The truth about storytelling is that it will never go out of fashion. Perhaps the mediums through which it comes will continue to change, but the form itself... it is here to stay...

By Masego Motsogi 14 Jan 2020

Dion Chang, founder of Flux Trends.
#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

281 billion and counting: Email is here to stay and it's a good thing
281 billion and counting: Email is here to stay and it's a good thing

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by some 4 billion email users around the world. And while many of us feel like we're on the receiving end of about 1 million a day, at least, email isn't going anywhere. Particularly not for marketers and advertisers...

By Jason Liebenberg 28 Nov 2019

Neo Mashigo, chief creative officer of M&C Saatchi Abel, announced as the FM AdFocus industry leader 2019. Image credit: M&C Saatchi Abel.
#FMAdFocus2019: Creativity holds keys to exciting solutions for old problems

Creativity is a word that carries a magical, if not mystical, aura. Creatives are often seen as different people, in a different room, while the suited folk get on with the business of running companies and the country...

By Neo Mashigo 28 Nov 2019

#EntrepreneurMonth: Mielie Mailer aims to change e-commerce delivery in SA
#EntrepreneurMonth: Mielie Mailer aims to change e-commerce delivery in SA

Mielie Mailer is a lifestyle-driven enterprise that seeks to help humans make better choices for themselves and for the planet...

By Evan-Lee Courie 25 Nov 2019

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So, what happens to 'once upon a time'?

In his excellent book Blowing the Bloody Doors Off, Michael Caine tells the story of meeting John Wayne at the Beverly Hills Hotel on his first trip to the United States...

By Damon Stapleton 16 Oct 2019

#Loeries2019: AKA on breaking boundaries and building a risky brand
#Loeries2019: AKA on breaking boundaries and building a risky brand

In a first for the DStv Seminar of Creativity, the Supa Mega that is AKA, ended off the day with a candid presentation about how he's built his personal brand and ended up where he has, through hip hop...

By Angie White 24 Aug 2019

Image credit: Aaron Burden on Unsplash.
The '4 Cs of business writing'? Hogwash.

Local training companies selling business writing workshops all seem to have borrowed their sales pitch from the same place - 1995...

By Tiffany Markman 13 Aug 2019

Want your customers to trust you? Email is one of the most powerful tools you have
Want your customers to trust you? Email is one of the most powerful tools you have

Earning customers' trust is key when it comes to achieving success as an organisation. Those that get it right stand to reap massive rewards, not least because loyal customers spend more...

By Ross Sibbald 9 Jul 2019

#StartupStory: A new online platform for moms, brands and 'momfluencers'
#StartupStory: A new online platform for moms, brands and 'momfluencers'

MomSays, an online resource for moms who are looking for unbiased, trusted advice from other moms regarding the best product solutions for their families, recently launched its new website...

By Jessica Tennant 7 Jun 2019

Paula Hulley
Photographer: Rikki Hibbert
#IABSummit19: 7 insights into the direct brand economy

In her opening address at the IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, IAB CEO Paula Hulley shared seven key insights from the IAB Global Direct Brand Report on the direct brand economy...

By Jessica Tennant 5 Jun 2019

Image supplied.
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

By Desiree Gullan 24 May 2019

Smart email and avoiding the spam filter
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read, but also engaged with?...

By Desiree Gullan, Issued by G&G Digital 16 May 2019

Oh no, what have I done to outbound call centres?
Oh no, what have I done to outbound call centres?

Sid Peimer asks, "Why are cold callers still doing the same thing?" It just doesn't work any more. The call should go straight for the jugular which makes the caller seem more credible...

By Sid Peimer 8 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Are your emails building brand trust?
Are your emails building brand trust?

Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding?...

By Paula Sartini 31 Jan 2019

Asking the right questions means that you answer the right question
Asking the right questions means that you answer the right question

I read an article the other day by Tim Williams, whose wisdom I quote at least three times a week, which suggested that agencies should "Stop Filling Orders and Start Solving Problems"...

By Gillian Rightford 29 Jan 2019

Joe Public Connect won eight gold awards and it was named Agency of the Year at the Assegai Awards last night.
2018 Assegai Awards: The Midas touch

Ogilvy Cape Town and Johannesburg had the Midas touch at the Direct Marketing Association of Southern Africa's (Dmasa) Assegai Awards last night, turning 19 of their entries into gold awards...

By Danette Breitenbach 9 Nov 2018

Bad data is harming your email marketing efforts: Here's how to fix it
Bad data is harming your email marketing efforts: Here's how to fix it

Bad data can impact everything. From how many people see the messaging you send out to its impact and even your organisation's reputation. Fortunately, cleaning up your data and repairing your marketing efforts isn't rocket science...

By Ross Sibbald 16 Oct 2018

Keeping within the boundaries: Ethical marketing automation
Keeping within the boundaries: Ethical marketing automation

Marketing Automation Systems (MAS) might seem like good software to have in order to send out bulk email and/or SMS campaigns. However, it should be so much more...

By Gareth Mountain 14 Sep 2018

PoPI regulations: Don't kill the goose that lays the golden eggs
PoPI regulations: Don't kill the goose that lays the golden eggs

As they currently stand, the draft regulations relating to the Protection of Personal Information Act (PoPI) could significantly harm a key driver of inclusive economic growth-direct marketing...

By David Dickens 2 Aug 2018

How e-mail marketing increases sales
How e-mail marketing increases sales

Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

By Rilind Elezaj 12 Jul 2018

The importance of diversity when creating communications strategies
The importance of diversity when creating communications strategies

It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

By Warren Moss 5 Jul 2018

Black Friday: Sow now, reap later
Black Friday: Sow now, reap later

There's no doubt that Black Friday (and the subsequent Cyber Monday) has firmly embedded itself as part of the local sales cycle. With the annual shopping frenzy only due in November, it does not mean that marketers should not be preparing already...

By Grant Fleming 15 Jun 2018

Image credit: Jonathan Schöps via .
Is your network ready for GDPR and PoPI?

Global and local legislation imposes severe penalties for firms that fail to protect their networks from DDoS attacks...

By Bryan Hamman 7 Jun 2018

The impact of GDPR on digital marketing
The impact of GDPR on digital marketing

The General Data Protection Regulation legislation is the most important change in data privacy regulation in 20 years. As the international resident's compliance deadline was 25 May 2018, there is more emphasis than ever on using and storing data responsibly...

By Gary Meyer 5 Jun 2018

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