Direct Marketing

Articles

TikTok Live is open. Your customer is inside. So where are you?

TikTok Live is open. Your customer is inside. So where are you?

Runyararo Mutsinze 12 Jun 2026

Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

7 ways to market smarter when every rand counts

Remi Du Preez 27 May 2026

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6 internal comms moves that turn culture into real results

Samantha Page 19 May 2026

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The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

Loyalty marketing is solving the wrong problem

Philip Cohen 14 Apr 2026

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

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Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

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UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

Matthew Nkala of Catalyst Africa

How the Sanlam Cape Town Marathon cancellation tested brand empathy

Matthew Nkala 11 Nov 2025

#Orchids&Onions: SAB drives a hard message home, KFC does ESG right

#Orchids&Onions: SAB drives a hard message home, KFC does ESG right

Brendan Seery 10 Nov 2025

Medalla is one of the standout creative strategy campaigns.

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy matters

Karabo Ledwaba 4 Aug 2025

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

Kay Cheytanov, 3RC 9 Jan 2023

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Trigger the right bias in customers to give your brand an edge

Grant Lapping 25 Aug 2022

Accessing the youth market in 2022

Accessing the youth market in 2022

Ryan McFadyen 3 Feb 2022

#BizTrends2022: A year to be bold and other digital marketing predictions

#BizTrends2022: A year to be bold and other digital marketing predictions

Roan Mackintosh 5 Jan 2022

The future of... sports marketing

The future of... sports marketing

Ryan McFadyen 5 Aug 2021

The impact of PoPIA on advertising and communications

The impact of PoPIA on advertising and communications

Musa Kalenga 5 Jul 2021

The rebirth of email as a marketing tool

The rebirth of email as a marketing tool

Karyn Strybos 17 May 2021

How to drive sales with customer-unique content

How to drive sales with customer-unique content

Greg Chen 9 Feb 2021

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