The rebirth of email as a marketing tool
The rebirth of email as a marketing tool

New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and personalised thanks to having a better understanding of what the end-user likes and wants...

By Karyn Strybos 17 May 2021

EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa
EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa

Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...

By Evan-Lee Courie 20 Apr 2021

How to drive sales with customer-unique content
How to drive sales with customer-unique content

A unique customer experience has fast become a top priority for businesses, and 2021 will be no different. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to their experience...

By Greg Chen 9 Feb 2021

It's time to create meaningful brand connections
It's time to create meaningful brand connections

Across the board, 2020 was characterised by survival, and the ever-evolving coronavirus pandemic tested the resolve of people and brands alike...

By Lauren Crooks 3 Feb 2021

Email marketing campaign ideas to finish 2020 off strong
Email marketing campaign ideas to finish 2020 off strong

A festive email marketing campaign needs to be something special to stand out. To break through the noise and clutter, you will need to craft a compelling message or offer...

By Selina Bieber 23 Dec 2020

Organisations need to prioritse data to tell meaningful stories
Organisations need to prioritse data to tell meaningful stories

"Data" is likely to be right up there with the buzzwords of the next decade. But more than mere buzzwords, data is not only here to stay, but will also transform the way in which we all do business...

By Shaune Jordaan 18 Nov 2020

Do brands know too little or too much about their consumers?
Do brands know too little or too much about their consumers?

Many consumers feel brands don't know them well enough to serve them in a way that makes them feel special. But when those brands know too much, can you trust them?

By Haydn Townsend 3 Nov 2020

Image by  from .
The power of email marketing

Standing the test of time, through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences...

By Chelsey Hale 29 Oct 2020

Photo by Fernando Arcos from .
How tech-driven partnership marketing can fill the (imminent) direct marketing void in SA

Privacy-by-design data sharing models are set to transform partnership marketing, says Anton Grutzmacher, co-founder and chief revenue officer at Omnisient...

By Anton Grutzmacher 28 May 2020

Photo by Andrea Piacquadio from .
How automated communications can enhance customer engagement and brand loyalty

Never before has strategic, personalised, and scalable marketing been this integral to long-term business success. Automated communications illustrate just how technology and marketing can combine and enhance existing campaigns: it does the repetitive legwork for teams, giving them a scale and reach that was previously unthinkable...

By Karyn Strybos 27 May 2020

Photo by Webaroo on .
SA's email lockdown open rates higher than Black Friday month

While South African business owners scramble to mitigate the devastating economic impact of coronavirus and an extended national lockdown, marketing teams have to adjust quickly to a radically altered business and communications landscape.

By JD Engelbrecht 16 Apr 2020

Image source: Gallo/Getty Images.
Popia to fuel better customer experiences for South Africans

With the Protection of Personal Information Act (Popia) planned to commence imminently, the way direct marketing is carried out and received by South African consumers is set to shift...

By Sandra Galer 14 Apr 2020

Masego Motsogi, managing director at Grid Worldwide.
#BizTrends2020: The year of storytelling

The truth about storytelling is that it will never go out of fashion. Perhaps the mediums through which it comes will continue to change, but the form itself... it is here to stay...

By Masego Motsogi 14 Jan 2020

Dion Chang, founder of Flux Trends.
#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

281 billion and counting: Email is here to stay and it's a good thing
281 billion and counting: Email is here to stay and it's a good thing

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by some 4 billion email users around the world. And while many of us feel like we're on the receiving end of about 1 million a day, at least, email isn't going anywhere. Particularly not for marketers and advertisers...

By Jason Liebenberg 28 Nov 2019

Neo Mashigo, chief creative officer of M&C Saatchi Abel, announced as the FM AdFocus industry leader 2019. Image credit: M&C Saatchi Abel.
#FMAdFocus2019: Creativity holds keys to exciting solutions for old problems

Creativity is a word that carries a magical, if not mystical, aura. Creatives are often seen as different people, in a different room, while the suited folk get on with the business of running companies and the country...

By Neo Mashigo 28 Nov 2019

#EntrepreneurMonth: Mielie Mailer aims to change e-commerce delivery in SA
#EntrepreneurMonth: Mielie Mailer aims to change e-commerce delivery in SA

Mielie Mailer is a lifestyle-driven enterprise that seeks to help humans make better choices for themselves and for the planet...

By Evan-Lee Courie 25 Nov 2019

Image © .
So, what happens to 'once upon a time'?

In his excellent book Blowing the Bloody Doors Off, Michael Caine tells the story of meeting John Wayne at the Beverly Hills Hotel on his first trip to the United States...

By Damon Stapleton 16 Oct 2019

Image credit: Aaron Burden on Unsplash.
The '4 Cs of business writing'? Hogwash.

Local training companies selling business writing workshops all seem to have borrowed their sales pitch from the same place - 1995...

By Tiffany Markman 13 Aug 2019

Want your customers to trust you? Email is one of the most powerful tools you have
Want your customers to trust you? Email is one of the most powerful tools you have

Earning customers' trust is key when it comes to achieving success as an organisation. Those that get it right stand to reap massive rewards, not least because loyal customers spend more...

By Ross Sibbald 9 Jul 2019

Image supplied.
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

By Desiree Gullan 24 May 2019

Smart email and avoiding the spam filter
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read, but also engaged with?...

By Desiree Gullan, Issued by G&G Digital 16 May 2019

Oh no, what have I done to outbound call centres?
Oh no, what have I done to outbound call centres?

Sid Peimer asks, "Why are cold callers still doing the same thing?" It just doesn't work any more. The call should go straight for the jugular which makes the caller seem more credible...

By Sid Peimer 8 Feb 2019

Are your emails building brand trust?
Are your emails building brand trust?

Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding?...

By Paula Sartini 31 Jan 2019

Asking the right questions means that you answer the right question
Asking the right questions means that you answer the right question

I read an article the other day by Tim Williams, whose wisdom I quote at least three times a week, which suggested that agencies should "Stop Filling Orders and Start Solving Problems"...

By Gillian Rightford 29 Jan 2019

Joe Public Connect won eight gold awards and it was named Agency of the Year at the Assegai Awards last night.
2018 Assegai Awards: The Midas touch

Ogilvy Cape Town and Johannesburg had the Midas touch at the Direct Marketing Association of Southern Africa's (Dmasa) Assegai Awards last night, turning 19 of their entries into gold awards...

By Danette Breitenbach 9 Nov 2018

Next >
Let's do Biz