Haydn Townsend

Managing Director at Accenture Interactive
Location:South Africa

Profile

Haydn Townsend is the managing director of Accenture Interactive, He's a qualified chartered marketer who has worked across the FMCG and advertising industry, including Ogilvy Johannesburg, where he reached deputy managing director and as chief strategy officer at The Jupiter Drawing Room (TJDR). He was also CEO of sponsorship and activation company Sail Sport & Entertainment.
Customers are wanting personalised experiences from winning brands

Today, experience is king and 80% of customers say they are more likely to do business with a company if it offers personalised experiences...

By Haydn Townsend 24 Mar 2021

Do brands know too little or too much about their consumers?

Many consumers feel brands don't know them well enough to serve them in a way that makes them feel special. But when those brands know too much, can you trust them?

By Haydn Townsend 3 Nov 2020

[BizTrends 2016] Open-sourced collaboration

My prediction for the coming year is that we'll start to see the growth of a trend that has already taken root overseas: open-sourced collaboration.

By Haydn Townsend 28 Jan 2016

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