Profile

Karyn is the Marketing Manager of Everlytic, a SaaS marketing automation platform. With over 14 years' experience in the digital marketing industry she brings knowledge from both agencies and corporates alike. Her strong project and brand management skills has enabled her to improve brand awareness and deliver effective and timeous campaigns that drive true business results. She has worked on various brands within the B2B and B2C space, some of which include DStv, Accenture, HP, Hewlett Packard Enterprise, First Car Rental, and Adcock Ingram.
The rebirth of email as a marketing tool

New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and personalised thanks to having a better understanding of what the end-user likes and wants...

By Karyn Strybos 17 May 2021

#BizTrends2021: Communication refocuses on people-centricity

Communicating with all stakeholders has become more important than ever and this will have a significant impact on the trends influencing these engagements in 2021 and beyond...

By Karyn Strybos 6 Jan 2021

How automated communications can enhance customer engagement and brand loyalty

Never before has strategic, personalised, and scalable marketing been this integral to long-term business success. Automated communications illustrate just how technology and marketing can combine and enhance existing campaigns: it does the repetitive legwork for teams, giving them a scale and reach that was previously unthinkable...

By Karyn Strybos 27 May 2020

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