Despite facing numerous challenges, such as increased inflation and interest rates, rising paper and printing expenses, shifting advertising markets and audience behaviours, and geopolitical uncertainty in conflicts like those in Ukraine and the Middle East, publishers remain resilient.
Meanwhile, broader strategic challenges such as the surge of Generative AI, changing relationships with platforms, and continued challenges to press freedom and freedom of expression also vex many journalists and publishers.
In response, news publishers are inevitably looking closely at their revenue strategy, investment priorities, areas of focus, cost management, and their stance on areas such as AI and other technologies. We delve into these themes extensively within this report.
Over half (55%) of the news executives surveyed for the report said they were optimistic about the next 12 months. Looking further ahead, optimism rises slightly, with almost six in ten (58%) respondents saying they are positive about their company’s prospects over the next three years. This marks a clear shift from last year, when most publishers were pessimistic about the near future.
“Many publishers we talk to are clearly concerned about the ongoing challenges to the industry and their businesses – speed of transformation and innovation, diversifying their revenue streams, securing a sustainable business model, better understanding and engagement of their audiences and more,” said Dean Roper, director of insights and editor-in-chief at Wan-Ifra. “But there has also clearly been great progress on all those fronts, and others, in the last few years to bring this level of optimism. And, certainly, this varies from region to region, market to market and publisher to publisher.”
