Marketing management | Bizcommunity

Marketing management | Bizcommunity

News

In the final RAPT BizTrendsTV episode of the year, we turn the tables on trends, as host (Left) Bronwyn Williams moves from host to guest, interviewed by Bizcommunity editor, (Right) Danette Breitenbach (Image composite by Ruth Cooper © Bizcommunity)

BizTrendsTV

RAPT BizTrendsTV | The Headline Act: Turning the tables

11 Nov 2025

Professional customer service in the age of AI: Why humans remain the anchor

Artificial Intelligence

Professional customer service in the age of AI: Why humans remain the anchor

Dr Mariette Frazer, Issued by University of Johannesburg - Marketing Management 29 Oct 2025

How can South African retailers use augmented reality to improve shopping experiences?

Technology

How can South African retailers use augmented reality to improve shopping experiences?

Melusi Makhoba, Issued by University of Johannesburg - Marketing Management 11 Sep 2025

Public lecture on how AI can ‘level the marketing playing field’ for small businesses

Artificial Intelligence

Public lecture on how AI can ‘level the marketing playing field’ for small businesses

Issued by University of Johannesburg - Marketing Management 3 Sep 2025

Source: © 123rf The African Marketing Confederation (AMC) has launched the Certified Professional Marketer (Africa) designation, a professional programme aimed at equipping marketers with the skills required to address the specific demands of Africa’s diverse business environments

Education

AMC launches Certified Professional Marketer for Africa specific to the continent

26 Aug 2025

Trust factor: How SA athleisure brands win Instagram commerce

Social Media

Trust factor: How SA athleisure brands win Instagram commerce

Ragesh Lalloo, Issued by University of Johannesburg - Marketing Management 19 Aug 2025

Source: © 123rf Beate Stiehler-Mulder says marketers need to promote a more sustainable consumption culture

Marketing

Marketers need to promote a more sustainable consumption culture

Beate Stiehler-Mulder 1 Aug 2025

Township retail and millennial consumers’ fast-food buying patterns in industry 4.0 and 5.0

FMCG

Township retail and millennial consumers’ fast-food buying patterns in industry 4.0 and 5.0

Lehlohonolo Amos Masitenyane, Issued by University of Johannesburg - Marketing Management 15 Jul 2025

UP lecturer to take on Comrades Marathon to support missing-middle students

Higher Education

UP lecturer to take on Comrades Marathon to support missing-middle students

Issued by University of Pretoria 4 Jun 2025

Olympian Caitlin Rooskrantz has graduated from UJ. Source: UJ.

Marketing

Olympian Caitlin Rooskrantz earns marketing degree

30 May 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Marketing

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Melanie Campbell, Issued by RAPT Creative Agency 13 Jan 2025

Learn, lead, succeed: Richfield’s future-focused online MBA degree

Higher Education

Learn, lead, succeed: Richfield’s future-focused online MBA degree

Issued by Richfield 9 Jan 2025

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

Regent Business School launches new campaign for 2025 enrolments

Higher Education

Regent Business School launches new campaign for 2025 enrolments

Issued by Regent Business School 26 Nov 2024

Will SA's automotive industry overcome the digital trust barrier?

Dealers

Will SA's automotive industry overcome the digital trust barrier?

Jade Turner, Norman Mafuratidze, Issued by University of Johannesburg - Marketing Management 25 Nov 2024

$TBWA\South Africa has appointed Karabo Motsepe as its new head of talent acquisition (Image supplied)$

Advertising

Karabo Motsepe appointed TBWA\South Africa's head of talent acquisition

6 Nov 2024

Upskilling for strategic advantage: How higher education shapes tomorrow's workforce development

Higher Education

Upskilling for strategic advantage: How higher education shapes tomorrow's workforce development

Vikesh Rampadarath, Issued by Regent Business School 9 Oct 2024

#WomensMonth: Wendy van Zyl, Libstar’s category and customer executive

FMCG

#WomensMonth: Wendy van Zyl, Libstar’s category and customer executive

Evan-Lee Courie 19 Aug 2024

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Radio & Audio

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Issued by Primedia Broadcasting 26 Jun 2024

Understanding marketing vs advertising: Why businesses need both

Marketing

Understanding marketing vs advertising: Why businesses need both

Issued by AAA School of Advertising 24 May 2024

Santam Women of the Future Awards celebrate a decade of inspiration, innovation and empowerment

Awards

Santam Women of the Future Awards celebrate a decade of inspiration, innovation and empowerment

Issued by Media24 4 Apr 2024

Prioritise client and team relationships, and other valuable lessons from a media director

Media

Prioritise client and team relationships, and other valuable lessons from a media director

Issued by TDMC 26 Mar 2024

Sacap announces new direction for business higher certificate courses

Higher Education

Sacap announces new direction for business higher certificate courses

Issued by SACAP 20 Feb 2024

Branding

Will the 112 year bond between Brand ANC and its followers be enough in 2024?

Dr Kuhle Zwakala 15 Jan 2024

Source: © 123rf Mariette Frazer, a lecturer in retail marketing in the Department of Marketing, says the retail sector finds itself on the brink of another transformative phase

Technology

Retail 2024: Technology driving change, but leadership is the navigator

Mariette Frazer, Issued by University of Johannesburg - Marketing Management 5 Jan 2024

Can you live up to your customers’ value expectations?

CRM

Can you live up to your customers’ value expectations?

Estelle van Tonder 18 Dec 2023

Unleashing the true value of customers

CRM

Unleashing the true value of customers

Estelle van Tonder 13 Dec 2023

Hazel Chimhandamba appointed Hollard CMO, pan-African expertise key

Marketing

Hazel Chimhandamba appointed Hollard CMO, pan-African expertise key

23 Nov 2023

Image supplied. Digitlab’s industry report, Insight 2024: The State of Digital, offers a detailed analysis of the digital marketing arena

Digital

Insight 2024: The State of Digital report provides digital marketing insights

14 Nov 2023

Source: © Bizcommunity Alistair Mokoena – country director for Google Africa is one of the finalists in the IMM Institute South Africa’s (IMM) Marketing Excellence Awards’ Marketer of the Year

Marketing

2023 IMM Marketing Excellence Awards' finalists announced

1 Nov 2023

#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo

Dealers

#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo

Imran Salie 26 Oct 2023

In a struggling economy, market to Millennials or miss out

Retail

In a struggling economy, market to Millennials or miss out

Bertie Jacobs, Issued by North-West University (NWU) 13 Oct 2023

Source: © 123rf Appointment-based shopping is best suited for retailers who sell high-end or luxury products, such as jewellery, fashion, or beauty products

Retail

The benefits and challenges of appointment-based shopping

Mariette Frazer 30 Aug 2023

Image supplied. Irene Gregory, CEO at the IMM. This year’s IMM South Africa conference will be held under the theme Global Thoughts, Local Leaders

Marketing

IMM SA 2023 conference focuses on new technologies

30 Aug 2023

#WomensMonth: 'Own your space, be unapologetically you' - Nosiseko Biko of Danone SA

Agro-processing

#WomensMonth: 'Own your space, be unapologetically you' - Nosiseko Biko of Danone SA

Robin Fredericks 22 Aug 2023

Source: © 123rf Shop! South Africa and the Institute of Marketing Management (IMM) have formed a partnership

Retail Services

Shop! South Africa and the Institute of Marketing Management join forces

27 Jul 2023

#BehindTheBrandManager

#BehindtheBrandManager: Bhavna Mistry, senior brand manager at Heineken SA

Karabo Ledwaba 4 Jul 2023

New strategic appointment to bolster Bata's regional expansion

Design & Manufacturing

New strategic appointment to bolster Bata's regional expansion

Issued by Bata 25 May 2023

Sibusiso Gumbi is the new head of marketing for the SABC. Source: SABC.

Marketing & Media

The SABC appoints Sibusiso Gumbi as new head of marketing

9 May 2023

PR & Communications

Flow Communications appoints Bianca James as its new deputy head of social media

14 Mar 2023

Regine le Roux, MD of Reputation Matters says the creative industry needs to look inward, and foster one of its most important stakeholder groups, its employees

Marketing

#BizTrends2023: What about the shoemaker's children?

Regine le Roux 25 Jan 2023

Mercedes-Benz SA's chairman of the board retires

Dealers

Mercedes-Benz SA's chairman of the board retires

22 Dec 2022

Mercedes-Benz Vans appoints Beate Mey as media specialist

Dealers

Mercedes-Benz Vans appoints Beate Mey as media specialist

22 Sep 2022

Omnichannel retail: Are your online and offline experiences consistent?

Retailers

Omnichannel retail: Are your online and offline experiences consistent?

Beate Stiehler-Mulder & Nicole Cunningham 19 Sep 2022