For the third consecutive year, Primedia Outdoor celebrated Valentine's Day in the most extraordinary way with its renowned #PrimediaBigLove campaign...
Issued by Primedia Outdoor 23 Feb 2021
Primedia Outdoor, the premier provider of digital out-of-home (DOOH) advertising solutions in sub-Saharan Africa and Nigeria, recently added a new roadside LED to its growing digital portfolio across Africa...
Issued by Primedia Outdoor 26 Jan 2021
Checkers partnered with Primedia Outdoor to create a billboard nursery. The launch of the promotion and the unveiling of the billboard took place on Monday, 24 August 2020 just ahead of spring...
Issued by Primedia Outdoor 31 Aug 2020
As confirmed cases of the coronavirus accelerates across many communities in South Africa, Primedia Outdoor places the highest priority on the health, safety and well-being of its staff and their families, while protecting the continuity of its operations and essential functions...
Issued by Primedia Outdoor 20 Aug 2020
Primedia Outdoor joined many other out of home media owners from across the world in support of the new global digital out of home (DOOH) campaign from The World Out of Home Organisation (WOO)...
Issued by Primedia Outdoor 14 Aug 2020
Following the success of their dynamic digital capabilities, Primedia Outdoor, the largest wholly South-African owned OOH advertising specialist that also operates in eight other African markets, has successfully executed its latest technically innovative product offering, Prime(i) Road and Prime(i) Mall...
Issued by Primedia Outdoor 10 Jun 2020
There is brutal evidence, and no doubt that the implications imposed on the industry from level 5 and level 4 lockdown regulations have left industries battered and bruised. The out of home (OOH) industry, in particular, was first to be hit - as a country we were told 'stay home', we were literally turned off...
Jorja Wilkins, Issued by Primedia Outdoor 4 Jun 2020
User-generated messages of love and unity are being displayed on digital out of home screens worldwide with social media amplification ensuring the messages are seen by millions - at home...
Issued by Tractor Outdoor 27 May 2020
User-generated messages of love and unity are being displayed on digital out of home screens worldwide with social media amplification ensuring the messages are seen by millions - at home...
Issued by Primedia Outdoor 21 May 2020
Primedia Outdoor recently extended its offering with the construction of five new Prime Towers in the heart of Eswatini (Swaziland)...
Issued by Primedia Outdoor 4 Mar 2020
This year, the #PrimediaBigLove campaign performed exceptionally well with 340 overall social media postings throughout the day - a 55% increase in consumer engagement from the previous year...
Issued by Primedia Outdoor 19 Feb 2020
With their continued focused approach in expanding their premium digital out-of-home (DOOH) portfolio, Primedia Outdoor - the largest wholly South-African-owned outdoor media specialist, unveiled their biggest ever full motion iconic transparent LED screen...
Issued by Primedia Outdoor 4 Dec 2019
Primedia Outdoor has recently switched on a third roadside LED in Botswana, in the centre of Mogoditshane, which is part of the greater Gaborone conurbation...
Issued by Primedia Outdoor 21 Nov 2019
Following the success of the launch of the 5mx10m digital billboard located at the prestigious King Shaka International Airport in June this year, Primedia Outdoor brings the market another great opportunity to reach airline travellers...
Issued by Primedia Outdoor 8 Nov 2019
The campaign, 'Malaria Must Die, So Millions Can live', was launched this week in South Africa by Primedia Outdoor using digital out-of-home (DOOH) advertising activations to inspire people to join the world's first voice petition to end malaria...
Issued by Primedia Outdoor 15 Oct 2019
The Amasa Awards has announced the finalists for the 2019 edition of the awards...
To celebrate local tourism attractions offered by the City of Tshwane, Primedia Outdoor and Menlyn Park Shopping Centre, in partnership with Tshwane Tourism Association, joined forces to host a four-day in-mall exhibition for the first time ever, running from 26-29 September 2019...
Issued by Primedia Outdoor 3 Oct 2019
Primedia Outdoor has recently launched its new impactful 4.5m x 18m roadside LED along Oworonshoki Expressway, Nigeria...
Issued by Primedia Outdoor 19 Sep 2019
Primedia Outdoor is proud to be the media partner of Fourways Mall who unveiled its newly renovated and expanded mall in the heart of the northern suburbs of Johannesburg last week...
Issued by Primedia Outdoor 3 Sep 2019
Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centres in and around Windhoek, Namibia's capital city...
Issued by Primedia Outdoor 23 Jul 2019
Primedia Outdoor, the largest wholly South African owned premier out-of-home media provider in sub-Saharan Africa, is celebrating its 25th anniversary...
Issued by Primedia Outdoor 1 Jul 2019
With over 1,000 square metres of roadside digital display already, Primedia Outdoor recently launched South Africa's largest airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal...
Issued by Primedia Outdoor 13 Jun 2019
Primedia Outdoor is moving from bi-monthly to weekly rotations on their impactful Primelite billboard holding across Gauteng...
Issued by Primedia Outdoor 28 May 2019
Primedia Outdoor was nominated as one of the top three out-of-home media owners for the Technology and Innovation Award at FEPE International's 60th Anniversary Congress, which took place in Dubai from 1 to 3 May...
Issued by Primedia Outdoor 6 May 2019
Primedia Outdoor continues to push boundaries in sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola...
Issued by Primedia Outdoor 23 Apr 2019
The Out of Home Measurement Council (OMC) launched its biggest innovation to date, the enhanced Optimiser tool, which gives companies the ability to plan on both budget and criteria...
Danette Breitenbach 25 Feb 2019
Primedia Outdoor made Valentine's Day extra special, by taking over the streets and social media...
Issued by Primedia Outdoor 20 Feb 2019
Considered one of the best-known township tourism attractions in Soweto, Sakhumzi Restaurant is rebranding to further reflect its core identity and originality...
Issued by Primedia Outdoor 19 Feb 2019
Primedia Outdoor has launched another breathtaking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal...
Issued by Primedia Outdoor 11 Feb 2019
Insight Survey's latest SA Carbonated Soft Drinks Industry Landscape Report 2019 carefully unfolds the global and local carbonated soft drinks markets based on the latest information and research...
Issued by Insight Survey 6 Feb 2019
Primedia Outdoor has branded a large fleet of taxis for Twizza, a proudly South African soft drink company, to raise awareness for its "Summer Fo Sho" competition and to provide a rich brand experience...
Issued by Primedia Outdoor 27 Nov 2018
With the holiday shopping season upon us, Primedia Outdoor has announced a promotional package on its digital Rank TV network...
Issued by Primedia Outdoor 12 Oct 2018
Primedia Outdoor, a leading outdoor media provider, has been awarded a one-year contract to deliver a memorable and high-impact promotion for Huawei's newest smartphone, P20...
Issued by Primedia Outdoor 5 Oct 2018
Primedia Outdoor recently joined forces with the Western Cape-based DG Murray Trust on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children...
Issued by Primedia Outdoor 1 Oct 2018
Primedia Outdoor continues to boost its mall portfolio as the premium outdoor media provider collaborates with Dior on a month-campaign for the launch of its new perfume, JOY...
Issued by Primedia Outdoor 20 Sep 2018
Industry professionals from all over gathered at the Wanderers Club in Johannesburg yesterday, Thursday, 13 September, in their droves to honour the achievements of their peers at the 10th Annual Most Awards...
Primedia Outdoor's Radio-to-Road initiative in Zambia is an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns...
Issued by Primedia Outdoor 20 Aug 2018
As part of growing its digital footprint in sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively...
Issued by Primedia Outdoor 5 Jul 2018
Powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on billboards in 22 countries and on every continent except Antarctica...
Issued by Primedia Outdoor 21 May 2018
In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe...
Issued by Primedia Outdoor 30 Apr 2018
Primedia Outdoor has officially become a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa...
Issued by Primedia Outdoor 26 Apr 2018
Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa...
Issued by Primedia Outdoor 9 Mar 2018
The new data launched by the OMC has revealed that OOH has evolved and taken centre stage in the media mix landscape...
Primedia's Broadcasting and Outdoor divisions have come together to offer an exciting, responsive multiplatform client campaign that will be a South African first...
Issued by Primedia Broadcasting 22 Nov 2017
The 9th Most Awards were held at The Wanderers Club in Johannesburg last night, announcing Massiv Media as Media Owner of the Year and PHD as Media Agency of the Year...
Primedia Outdoor and the AAA School of Advertising are offering four students, from disadvantaged backgrounds, scholarships for full time study...
To help their clients make effective decisions, Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer "convergence nodes" - hubs of commercial activity frequented by an economically active population and where money changes hands.
Issued by Primedia Outdoor 18 Aug 2017