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Primedia Outdoor celebrates Valentine's Day once again with its outstanding #PrimediaBigLove campaign
Primedia Outdoor celebrates Valentine's Day once again with its outstanding #PrimediaBigLove campaignArticle

For the third consecutive year, Primedia Outdoor celebrated Valentine's Day in the most extraordinary way with its renowned #PrimediaBigLove campaign...

Issued by Primedia Outdoor 23 Feb 2021

Primedia Outdoor welcomes 2021 with DOOH expansion in Namibia
Primedia Outdoor welcomes 2021 with DOOH expansion in NamibiaArticle

Primedia Outdoor, the premier provider of digital out-of-home (DOOH) advertising solutions in sub-Saharan Africa and Nigeria, recently added a new roadside LED to its growing digital portfolio across Africa...

Issued by Primedia Outdoor 26 Jan 2021

Primedia Outdoor collaborates with Checkers to create a growing billboard
Primedia Outdoor collaborates with Checkers to create a growing billboardArticle

Checkers partnered with Primedia Outdoor to create a billboard nursery. The launch of the promotion and the unveiling of the billboard took place on Monday, 24 August 2020 just ahead of spring...

Issued by Primedia Outdoor 31 Aug 2020

Primedia Outdoor geared to safeguard employees during Covid-19
Primedia Outdoor geared to safeguard employees during Covid-19Article

As confirmed cases of the coronavirus accelerates across many communities in South Africa, Primedia Outdoor places the highest priority on the health, safety and well-being of its staff and their families, while protecting the continuity of its operations and essential functions...

Issued by Primedia Outdoor 20 Aug 2020

Primedia Outdoor proudly supports #OurSecondChance, the world's biggest digital OOH campaign to date
Primedia Outdoor proudly supports #OurSecondChance, the world's biggest digital OOH campaign to dateArticle

Primedia Outdoor joined many other out of home media owners from across the world in support of the new global digital out of home (DOOH) campaign from The World Out of Home Organisation (WOO)...

Issued by Primedia Outdoor 14 Aug 2020

Primedia Outdoor successfully executes first Prime-Intelligence advertising campaign alongside Audi South Africa
Primedia Outdoor successfully executes first Prime-Intelligence advertising campaign alongside Audi South AfricaArticle

Following the success of their dynamic digital capabilities, Primedia Outdoor, the largest wholly South-African owned OOH advertising specialist that also operates in eight other African markets, has successfully executed its latest technically innovative product offering, Prime(i) Road and Prime(i) Mall...

Issued by Primedia Outdoor 10 Jun 2020

Let's go outside - safely
Let's go outside - safelyArticle

There is brutal evidence, and no doubt that the implications imposed on the industry from level 5 and level 4 lockdown regulations have left industries battered and bruised. The out of home (OOH) industry, in particular, was first to be hit - as a country we were told 'stay home', we were literally turned off...

Jorja Wilkins, Issued by Primedia Outdoor 4 Jun 2020

Tractor Outdoor supports #SendingLove - the world's largest user-generated digital out of home campaign
Tractor Outdoor supports #SendingLove - the world's largest user-generated digital out of home campaignArticle

User-generated messages of love and unity are being displayed on digital out of home screens worldwide with social media amplification ensuring the messages are seen by millions - at home...

Issued by Tractor Outdoor 27 May 2020

Primedia Outdoor supports #SendingLove - the world's largest user-generated digital out-of-home campaign
Primedia Outdoor supports #SendingLove - the world's largest user-generated digital out-of-home campaignArticle

User-generated messages of love and unity are being displayed on digital out of home screens worldwide with social media amplification ensuring the messages are seen by millions - at home...

Issued by Primedia Outdoor 21 May 2020

Primedia Outdoor upsurges its media holding in Eswatini
Primedia Outdoor upsurges its media holding in EswatiniArticle

Primedia Outdoor recently extended its offering with the construction of five new Prime Towers in the heart of Eswatini (Swaziland)...

Issued by Primedia Outdoor 4 Mar 2020

Primedia Outdoor celebrates love with the biggest ever Valentine's card
Primedia Outdoor celebrates love with the biggest ever Valentine's cardArticle

This year, the #PrimediaBigLove campaign performed exceptionally well with 340 overall social media postings throughout the day - a 55% increase in consumer engagement from the previous year...

Issued by Primedia Outdoor 19 Feb 2020

Primedia Outdoor unveils its largest LED at Fourways Mall
Primedia Outdoor unveils its largest LED at Fourways MallArticle

With their continued focused approach in expanding their premium digital out-of-home (DOOH) portfolio, Primedia Outdoor - the largest wholly South-African-owned outdoor media specialist, unveiled their biggest ever full motion iconic transparent LED screen...

Issued by Primedia Outdoor 4 Dec 2019

Primedia Outdoor captivates Botswana with a new LED
Primedia Outdoor captivates Botswana with a new LEDArticle

Primedia Outdoor has recently switched on a third roadside LED in Botswana, in the centre of Mogoditshane, which is part of the greater Gaborone conurbation...

Issued by Primedia Outdoor 21 Nov 2019

Primedia Outdoor launches its Airport Digital Network in South Africa
Primedia Outdoor launches its Airport Digital Network in South AfricaArticle

Following the success of the launch of the 5mx10m digital billboard located at the prestigious King Shaka International Airport in June this year, Primedia Outdoor brings the market another great opportunity to reach airline travellers...

Issued by Primedia Outdoor 8 Nov 2019

Primedia Outdoor joins voices around the world to call on more people to demand that 'Malaria Must Die'
Primedia Outdoor joins voices around the world to call on more people to demand that 'Malaria Must Die'Article

The campaign, 'Malaria Must Die, So Millions Can live', was launched this week in South Africa by Primedia Outdoor using digital out-of-home (DOOH) advertising activations to inspire people to join the world's first voice petition to end malaria...

Issued by Primedia Outdoor 15 Oct 2019

Image credit: Amasa Awards.
Amasa Awards announces 2019 finalistsArticle

The Amasa Awards has announced the finalists for the 2019 edition of the awards...

10 Oct 2019

Primedia Outdoor and Menlyn Park Shopping Centre create new possibilities for local entrepreneurs in Tshwane
Primedia Outdoor and Menlyn Park Shopping Centre create new possibilities for local entrepreneurs in TshwaneArticle

To celebrate local tourism attractions offered by the City of Tshwane, Primedia Outdoor and Menlyn Park Shopping Centre, in partnership with Tshwane Tourism Association, joined forces to host a four-day in-mall exhibition for the first time ever, running from 26-29 September 2019...

Issued by Primedia Outdoor 3 Oct 2019

Primedia Outdoor launches its powerful LED in Lagos
Primedia Outdoor launches its powerful LED in LagosArticle

Primedia Outdoor has recently launched its new impactful 4.5m x 18m roadside LED along Oworonshoki Expressway, Nigeria...

Issued by Primedia Outdoor 19 Sep 2019

Primedia Outdoor proud media partner of Fourways Mall
Primedia Outdoor proud media partner of Fourways MallArticle

Primedia Outdoor is proud to be the media partner of Fourways Mall who unveiled its newly renovated and expanded mall in the heart of the northern suburbs of Johannesburg last week...

Issued by Primedia Outdoor 3 Sep 2019

Primedia Outdoor illuminates the streets of Namibia
Primedia Outdoor illuminates the streets of NamibiaArticle

Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centres in and around Windhoek, Namibia's capital city...

Issued by Primedia Outdoor 23 Jul 2019

Primedia Outdoor celebrates 25 years of excellence
Primedia Outdoor celebrates 25 years of excellenceArticle

Primedia Outdoor, the largest wholly South African owned premier out-of-home media provider in sub-Saharan Africa, is celebrating its 25th anniversary...

Issued by Primedia Outdoor 1 Jul 2019

Primedia Outdoor unveils South Africa's largest airport roadside digital billboard
Primedia Outdoor unveils South Africa's largest airport roadside digital billboardArticle

With over 1,000 square metres of roadside digital display already, Primedia Outdoor recently launched South Africa's largest airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal...

Issued by Primedia Outdoor 13 Jun 2019

Primedia Outdoor brings a game-changing approach to Primelites
Primedia Outdoor brings a game-changing approach to PrimelitesArticle

Primedia Outdoor is moving from bi-monthly to weekly rotations on their impactful Primelite billboard holding across Gauteng...

Issued by Primedia Outdoor 28 May 2019

Primedia Outdoor nominated for the FEPE International Technology and Innovation Award
Primedia Outdoor nominated for the FEPE International Technology and Innovation AwardArticle

Primedia Outdoor was nominated as one of the top three out-of-home media owners for the Technology and Innovation Award at FEPE International's 60th Anniversary Congress, which took place in Dubai from 1 to 3 May...

Issued by Primedia Outdoor 6 May 2019

Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia
Primedia Outdoor and Coca-Cola take creative execution to another level in ZambiaArticle

Primedia Outdoor continues to push boundaries in sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola...

Issued by Primedia Outdoor 23 Apr 2019

Image supplied.
OMC launches Optimiser toolArticle

The Out of Home Measurement Council (OMC) launched its biggest innovation to date, the enhanced Optimiser tool, which gives companies the ability to plan on both budget and criteria...

Danette Breitenbach 25 Feb 2019

#PrimediaBigLove spreads love with the biggest Valentine's card!
#PrimediaBigLove spreads love with the biggest Valentine's card!Article

Primedia Outdoor made Valentine's Day extra special, by taking over the streets and social media...

Issued by Primedia Outdoor 20 Feb 2019

Primedia Outdoor and Sakhumzi Restaurant rally behind local development
Primedia Outdoor and Sakhumzi Restaurant rally behind local developmentArticle

Considered one of the best-known township tourism attractions in Soweto, Sakhumzi Restaurant is rebranding to further reflect its core identity and originality...

Issued by Primedia Outdoor 19 Feb 2019

Primedia Outdoor breaks roadside digital ground in Durban!
Primedia Outdoor breaks roadside digital ground in Durban!Article

Primedia Outdoor has launched another breathtaking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal...

Issued by Primedia Outdoor 11 Feb 2019

Are South Africans really saying no to fizzy drinks?
Are South Africans really saying no to fizzy drinks?Article

Insight Survey's latest SA Carbonated Soft Drinks Industry Landscape Report 2019 carefully unfolds the global and local carbonated soft drinks markets based on the latest information and research...

Issued by Insight Survey 6 Feb 2019

Primedia Outdoor and Twizza gear up to hit the streets with 80 branded taxis
Primedia Outdoor and Twizza gear up to hit the streets with 80 branded taxisArticle

Primedia Outdoor has branded a large fleet of taxis for Twizza, a proudly South African soft drink company, to raise awareness for its "Summer Fo Sho" competition and to provide a rich brand experience...

Issued by Primedia Outdoor 27 Nov 2018

Primedia Outdoor offers holiday package on Rank TV to celebrate festive season
Primedia Outdoor offers holiday package on Rank TV to celebrate festive seasonArticle

With the holiday shopping season upon us, Primedia Outdoor has announced a promotional package on its digital Rank TV network...

Issued by Primedia Outdoor 12 Oct 2018

Primedia Outdoor wins Huawei's P20 mall advertising campaign contract
Primedia Outdoor wins Huawei's P20 mall advertising campaign contractArticle

Primedia Outdoor, a leading outdoor media provider, has been awarded a one-year contract to deliver a memorable and high-impact promotion for Huawei's newest smartphone, P20...

Issued by Primedia Outdoor 5 Oct 2018

Primedia Outdoor and DG Murray Trust team up to inspire early childhood development
Primedia Outdoor and DG Murray Trust team up to inspire early childhood developmentArticle

Primedia Outdoor recently joined forces with the Western Cape-based DG Murray Trust on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children...

Issued by Primedia Outdoor 1 Oct 2018

Dior and Primedia Outdoor spread JOY in Cape Town and Johannesburg
Dior and Primedia Outdoor spread JOY in Cape Town and JohannesburgArticle

Primedia Outdoor continues to boost its mall portfolio as the premium outdoor media provider collaborates with Dior on a month-campaign for the launch of its new perfume, JOY...

Issued by Primedia Outdoor 20 Sep 2018

Image supplied.
#MostAwards2018: A bumper year for celebrationArticle

Industry professionals from all over gathered at the Wanderers Club in Johannesburg yesterday, Thursday, 13 September, in their droves to honour the achievements of their peers at the 10th Annual Most Awards...

14 Sep 2018

Primedia Outdoor launches Radio-to-Road synergy in Zambia
Primedia Outdoor launches Radio-to-Road synergy in ZambiaArticle

Primedia Outdoor's Radio-to-Road initiative in Zambia is an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns...

Issued by Primedia Outdoor 20 Aug 2018

Primedia Outdoor continues to expand its digital footprint in sub-Saharan Africa
Primedia Outdoor continues to expand its digital footprint in sub-Saharan AfricaArticle

As part of growing its digital footprint in sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively...

Issued by Primedia Outdoor 5 Jul 2018

Primedia Outdoor joins National Geographic Society for Endangered Species Day global OOH campaign
Primedia Outdoor joins National Geographic Society for Endangered Species Day global OOH campaignArticle

Powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on billboards in 22 countries and on every continent except Antarctica...

Issued by Primedia Outdoor 21 May 2018

Primedia Outdoor extends branding opportunities in the heart of Harare
Primedia Outdoor extends branding opportunities in the heart of HarareArticle

In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe...

Issued by Primedia Outdoor 30 Apr 2018

Primedia Outdoor becomes official member company of Proudly SA
Primedia Outdoor becomes official member company of Proudly SAArticle

Primedia Outdoor has officially become a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa...

Issued by Primedia Outdoor 26 Apr 2018

Dave Roberts to lead the OOH businesses for Primedia
Dave Roberts to lead the OOH businesses for PrimediaArticle

Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa...

Issued by Primedia Outdoor 9 Mar 2018

Road research shows OOH now centre stage in media mix landscape
Road research shows OOH now centre stage in media mix landscapeArticle

The new data launched by the OMC has revealed that OOH has evolved and taken centre stage in the media mix landscape...

1 Mar 2018

Radio to Road - Primedia delivers a first for South African clients
Radio to Road - Primedia delivers a first for South African clientsArticle

Primedia's Broadcasting and Outdoor divisions have come together to offer an exciting, responsive multiplatform client campaign that will be a South African first...

Issued by Primedia Broadcasting 22 Nov 2017

All the Most Awards 2017 winners
All the Most Awards 2017 winnersArticle

The 9th Most Awards were held at The Wanderers Club in Johannesburg last night, announcing Massiv Media as Media Owner of the Year and PHD as Media Agency of the Year...

15 Sep 2017

Four advertising scholarships available
Four advertising scholarships availableArticle

Primedia Outdoor and the AAA School of Advertising are offering four students, from disadvantaged backgrounds, scholarships for full time study...

5 Sep 2017

Game City Mall - an economic hub in GaboroneArticle

To help their clients make effective decisions, Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer "convergence nodes" - hubs of commercial activity frequented by an economically active population and where money changes hands.

Issued by Primedia Outdoor 18 Aug 2017

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