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Kylie Granat, founder of Kojo Creative
#DoBizZA: Kojo Creative, a new boutique IMC agency targeting SMEsArticle

Kojo Creative is a new boutique IMC agency that seeks to enable SMEs by working on a project to project basis...

Evan-Lee Courie 1 day ago

KLA, local market research firm, joins YouGov's Global Partnerships Programme
KLA, local market research firm, joins YouGov's Global Partnerships ProgrammeArticle

South African market research agency KLA is proud to announce its new affiliation with YouGov, as part of YouGov's Global Partnerships Programme...

Issued by KLA 3 days ago

Image source: .
8 steps to streamlining your processes and improving customer engagement through marketing automationArticle

Filip von Reiche, senior vice president, Enablement Services at Acceleration, lists eight steps you can take to streamline your business via marketing automation...

Filip von Reiche 17 Sep 2020

TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19
TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19Article

Marketers will have to have a granular understanding of where their target consumers are and whether their marketing investment is effective. Marketing strategies will need to be adapted to accommodate emerging trends and customer demands in the aftermath of the pandemic...

Issued by Ask Afrika 15 Sep 2020

Charles and Arthur Goldstuck to open #MEX20
Charles and Arthur Goldstuck to open #MEX20Article

This 10th edition of Music Exchange (#MEX20) will be opened by Charles and Arthur Goldstuck. The entertainment-economy-invested conference runs from 10-20 September...

7 Sep 2020

Achieving social change in South Africa during the 'great reset'
Achieving social change in South Africa during the 'great reset'Article

Futurists and market researchers are calling this pandemic the 'great reset' of our society and an opportunity to reimagine a different world...

Ashley Roman 3 Sep 2020

#WomensMonth: Taryn Gill's vision to build a household name in African haircare
#WomensMonth: Taryn Gill's vision to build a household name in African haircareArticle

Taryn Gill left behind an established career in marketing to launch a haircare brand with products formulated for curly and coily hair textures...

Lauren Hartzenberg 27 Aug 2020

#StartupStartAgain: Was I honourable?
#StartupStartAgain: Was I honourable?Article

Allon Raiz draws on his more than 20 years of experience in business and in supporting over 13 000 entrepreneurial businesses to offer insights on the considerations and steps needed to start again and achieve the highest likelihood of success...

Allon Raiz 24 Aug 2020

Mobile apps: The future for business
Mobile apps: The future for businessArticle

The Amazon app has more than 700 million users across the globe, nearly five times more mobile customers than all its competitors combined...

Nick Durrant 24 Aug 2020

Photo by  on .
The story of content marketingArticle

It's always been about making sure your investment is working hard, writes New Media's CEO, Aileen Lamb. In this game, you need to be able to prove what you've created has had a real commercial impact on your client's bottom line - now more so than ever...

Aileen Lamb 18 Aug 2020

#WomensMonth: Suzanne Morel shares how Mastercard SA is powering up women in SA
#WomensMonth: Suzanne Morel shares how Mastercard SA is powering up women in SAArticle

Suzanne Morel, country manager for Mastercard SA, shares some insights into how Mastercard is giving power to women...

Evan-Lee Courie 17 Aug 2020

1 in 4 consumers tried a new brand during pandemic - global report
1 in 4 consumers tried a new brand during pandemic - global reportArticle

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

Could ghost kitchens and deliveries be the Covid-19 cure for SA's fast food industry?
Could ghost kitchens and deliveries be the Covid-19 cure for SA's fast food industry?Article

Insight Survey's latest SA Fast Food/QSR Landscape Report 2020 carefully unfolds the global and local fast food markets based on the latest information and research, including the impact of Covid-19...

Issued by Insight Survey 11 Aug 2020

Debt levels in SA could finally see the growth of the rental goods economy
Debt levels in SA could finally see the growth of the rental goods economyArticle

Too many consumers are more than happy with the buy-now-and-deal-with-the-consequences-later approach. But that's exactly why so many South Africans are living beyond their means...

Issued by Irvine Partners 7 Aug 2020

Discover 4 ways to market healthcare brands in a Covid-19 world
Discover 4 ways to market healthcare brands in a Covid-19 worldArticle

Covid-19 has brought unprecedented global change. Here, Cingulate Marketing and Advertising shares four ways in which healthcare brands can respond to changes in the needs and expectations of healthcare professionals...

Issued by Cingulate 4 Aug 2020

Image source: .
How digital research is best positioned to understand African consumersArticle

Pamro (Pan African Media Research Organisation) in association with Borderless Access presented a webinar on 21 July, where African research and the digital evolution of the continent's consumers was unpacked...

23 Jul 2020

Becoming a Nation: Exploring the heartbeat of a nation through the lens of behaviour groups
Becoming a Nation: Exploring the heartbeat of a nation through the lens of behaviour groupsArticle

Brand South Africa launched a comprehensive research intervention involving an annual national omnibus survey, monthly online/mobile surveys, focus groups and in-depth interviews...

Dr Petrus de Kock, Issued by Brand South Africa 21 Jul 2020

Are pampered pets boosting SA's pet care industry?
Are pampered pets boosting SA's pet care industry?Article

Insight Survey's latest SA Pet Care Industry Landscape Report 2020 carefully uncovers the global and local pet care market, based on the latest information and research...

Issued by Insight Survey 20 Jul 2020

Facing retrenchment? Here's 5 tips to start a business
Facing retrenchment? Here's 5 tips to start a businessArticle

Retrenchment is a word that can strike fear into the hearts of even the most seasoned veterans of the corporate world...

15 Jul 2020

Cracking the Privacy Paradox: How to future-proof trust in the fast-growing data economy
Cracking the Privacy Paradox: How to future-proof trust in the fast-growing data economyArticle

To leverage data and automated communications, marketers have to embrace responsible personalisation...

JD Engelbrecht, Issued by Everlytic 8 Jul 2020

How to future-proof trust in the fast-growing data economy
How to future-proof trust in the fast-growing data economyArticle

To leverage data and automated communications, marketers have to embrace responsible personalisation...

JD Engelbrecht 1 Jul 2020

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SA Digital CX Report: The R1bn lesson in customer advocacyArticle

The results of the 2020 South African Digital Customer Experience (CX) Report reveals that brands need to adopt new strategies to engage, acquire and retain their customers...

1 Jul 2020

Exploring the heartbeat of a nation through the lens of behaviour groups
Exploring the heartbeat of a nation through the lens of behaviour groupsArticle

Brand South Africa annually embarks on a domestic perceptions research project to explore, probe and identify the plethora of these thoughts on 'being South African'...

Issued by Brand South Africa 1 Jul 2020

SAIBPP provides stepping stones for next generation of black property professionals
SAIBPP provides stepping stones for next generation of black property professionalsArticle

Through its initiatives, such as its bursary fund and Young Professionals Forum, the South African Institute of Black Property Practitioners (SAIBPP) aims to nurture the next generation of black property leaders and professionals...

1 Jul 2020

The 50-year evolution of the Game brand
The 50-year evolution of the Game brandArticle

Popular South African retailer Game celebrates 50 years of trade this year...

26 Jun 2020

5 ways chatbots can improve workflows in the 'new normal'
5 ways chatbots can improve workflows in the 'new normal'Article

Consumer behaviours and expectations are constantly evolving. Today, people expect a high level of interactivity with the brands they deal with, whether it's a compliment, concern, complaint, or question...

Andrew Bourne 24 Jun 2020

How is Covid-19 boosting SA's cough, cold and flu remedies market?
How is Covid-19 boosting SA's cough, cold and flu remedies market?Article

Insight Survey's latest SA Cough, Cold and Flu Remedies Industry Landscape Report 2020 uncovers the global and local cough, cold and flu remedies market based on the latest information and research...

Issued by Insight Survey 22 Jun 2020

From tragedy to triumph: How a digital brand can emerge from a lockdown liquidation
From tragedy to triumph: How a digital brand can emerge from a lockdown liquidationArticle

When Associated Media Publishing closed its doors after 38 years, it sent a tragic message about business in the Covid-19 era: jobs would dwindle, and companies would liquidate. But it's not all bad news...

Issued by Arora Online 17 Jun 2020

How Covid-19 is impacting your employees
How Covid-19 is impacting your employeesArticle

The Covid-19 pandemic is accelerating business transformation, and although it may be a crisis, it also presents an incredible opportunity for organisational change...

Dr Amelia Richards & Jenni Jones, Issued by Ask Afrika 15 Jun 2020

#YouthMonth: Influencing young African entrepreneurs
#YouthMonth: Influencing young African entrepreneursArticle

Pamela Nga, a full-time HR student and part-time network marketer studying in Cameroon, has started the Mindful Entrepreneur (M.E) podcast that aims to empower and educate young Africans to become entrepreneurs...

Evan-Lee Courie 15 Jun 2020

Are innovative cold-pressed flavour infusions boosting SA's juice market?
Are innovative cold-pressed flavour infusions boosting SA's juice market?Article

Insight Survey's latest SA Juice Industry Landscape Report 2020 uncovers the global and local markets based on the latest information and research...

Issued by Insight Survey 8 Jun 2020

Consumer markets under pressure in 2020
Consumer markets under pressure in 2020Article

As Covid-19 shifts the global economic outlook into deep recession, reflecting the impact of social distancing measures on economic activity, no industry remains untouched...

Camilla Butler 5 Jun 2020

Has your offline tracker gone 'off-track' during this lockdown?
Has your offline tracker gone 'off-track' during this lockdown?Article

Since the inception of market research, agencies, marketers and brand managers have relied on brand trackers to measure brand and competitor performance...

Issued by Borderless Access 1 Jun 2020

Loyalty is priceless
Loyalty is pricelessArticle

A real opportunity for leading brands to get to know your customers...

Issued by Luxury Brands 1 Jun 2020

Pitch perfect or tone deaf, how are you talking to your clients?
Pitch perfect or tone deaf, how are you talking to your clients?Article

There will be no return to normal...

Di Brown 26 May 2020

East Coast Radio's redefined lineup will give new meaning to how much you love radio
East Coast Radio's redefined lineup will give new meaning to how much you love radioArticle

KZN's number one hit music station announced its brand spanking new lineup together with clock changes. The station has been investing in market research and has been using those findings to evolve as a contemporary radio station and to improve the listener experience...

Issued by East Coast Radio 26 May 2020

Photo by Lukas Blazek on .
Marketers are taking proactive steps to re-size and re-direct spend in an unpredictable business climateArticle

The CMO Council reports wide-ranging changes to marketing spend and relationships...

19 May 2020

Satisfying demand during the Covid-19 crisis - guidelines for SA's e-tailers
Satisfying demand during the Covid-19 crisis - guidelines for SA's e-tailersArticle

The new e-commerce regulation is expected to lead to a drastic increase in online shopping amongst South Africans...

Dr Nicole Cunningham 18 May 2020

Forrester forecasts $2.1tn in retail losses globally in 2020
Forrester forecasts $2.1tn in retail losses globally in 2020Article

Forrester predicts that due to the coronavirus, retail sales in 2020 will decline by an average of 9.6% globally, a loss of $2.1tn...

7 May 2020

Covid-19 to fast-track online grocery shopping beyond 2021
Covid-19 to fast-track online grocery shopping beyond 2021Article

E-commerce is the fastest-growing channel for global packaged food sales, recording a 21% growth in 2014-2019, according to Euromonitor International...

4 May 2020

Photo by Andrea Piacquadio from .
Advertisers will benefit from continued use of trusted mediaArticle

Media has a key role to play in shaping how we think and act during these uncertain times. South Africans are seeking out trusted, reliable sources of news and information, yet publishers across the board are suffering catastrophic losses of revenue as many advertisers reduce, pause or even stop advertising during lockdown...

Josephine Buys 30 Apr 2020

Customers are focused on safety, belonging and control
Customers are focused on safety, belonging and controlArticle

Staying in touch with what customers and employees are saying about their experiences with brands has never been more important than now...

29 Apr 2020

Advertising with authentic empathy during Covid-19
Advertising with authentic empathy during Covid-19Article

Brands should continue to advertise during this time, but what messages should they be communicating? Research from Kantar and Affectiva reveals what to do - and what not to do...

Daren Poole, Issued by Kantar 29 Apr 2020

KLA Market Research opens a London office
KLA Market Research opens a London officeArticle

KLA Market Research is delighted to announce the opening of a London office headed up by consumer insights specialist, Lyndsay Mac Dougall, who has rejoined the KLA team...

Issued by KLA 28 Apr 2020

Covid-19 Barometer: Financial uncertainty outweighs health concerns
Covid-19 Barometer: Financial uncertainty outweighs health concernsArticle

Kantar's global Covid-19 Barometer study shows how attitudes, behaviours and expectations are evolving as the pandemic progresses, while interim findings from Kantar's Biz Impact Survey reveal the true effects of the pandemic on South African businesses...

Issued by Kantar 22 Apr 2020

Change as a core KPI
Change as a core KPIArticle

The Covid-19 pandemic has forced business leaders to respond to change quickly and effectively, and adapt current models to accommodate the new normal. Graham Deneys, strategy director at Carat South Africa, says change is here to stay and we better get used to it - fast...

Issued by Dentsu Aegis Network 22 Apr 2020

Mining for gold: How to unlock surprising insights to drive brand innovation
Mining for gold: How to unlock surprising insights to drive brand innovationArticle

In a highly competitive business environment, we most certainly need to bring structure and a more organised framework to our process - which can arguably be found in bold qualitative research that takes a creative, multi-modal approach...

Tessa Nowosenetz, Issued by KLA 21 Apr 2020

Want to turbocharge your business plan? Get a coach!
Want to turbocharge your business plan? Get a coach!Article

Everyone with a business will have to initiate, review or most likely rewrite all of their current business plans as a result of the global lockdown...

Jeff Lomey 17 Apr 2020

Easter un-usual
Easter un-usualArticle

Post the president's lockdown extension announcement on 9 April 2020, BMi Research conducted a survey using an online panel from Borderless Access...

Jenni-Ruth Coggin, Issued by BMi Research 17 Apr 2020

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