Results for marketing

News

Photo by  on .
It's in the science, stupid!Article

Joe Public United's group chief strategic officer, Laurent Marty, tackles the subject of a new age in marketing - namely, the rise and growth of science-based advertising. Here, he describes how strategic planners should embrace essential new insights in order to reach maximum efficiency through creative campaigns...

Laurent Marty 2 days ago

African Pioneer Marine acquires canned pilchards brand Glenryck
African Pioneer Marine acquires canned pilchards brand GlenryckArticle

The Glenryck brand joins the 100% black-owned Pioneer Fishing, under the umbrella of African Pioneer Marine...

2 days ago

Cape Times editor Siyavuya Mzantsi.
SA's Siyavuya Mzantsi, Africa grand prize winner at Inma's "30 Under 30" awardsArticle

Cape Times editor Siyavuya Mzantsi has been announced as the Africa grand prize winner and one of the winners in the Leadership category at the International News Media Association's 30 Under 30 Awards...

2 days ago

#DoBizZa: digiToken, the app driving economic activity in the informal market
#DoBizZa: digiToken, the app driving economic activity in the informal marketArticle

digiToken is a new and convenient platform that enables consumers to buy airtime, electricity and water online - all from the comfort of your home by practising safe social distancing...

Evan-Lee Courie 3 days ago

Reflections from Michelin South Africa's new managing director
Reflections from Michelin South Africa's new managing directorArticle

Since taking over as the managing director for Michelin South Africa, Marcus Baffoe-Bonnie has led the business, and its 10 cluster of countries, through major shifts that have built on the work of his predecessors...

Issued by Havas Johannesburg 3 days ago

Game reveals innovative new retail concept in Gauteng
Game reveals innovative new retail concept in GautengArticle

The reimagined retail space now offers free Wi-Fi and a kids' play area, and incorporates innovations such as self-checkout counters and QR codes on products that link to Game's online store...

3 days ago

New report shows brand leaders face big challenges aligning marketing and comms teams
New report shows brand leaders face big challenges aligning marketing and comms teamsArticle

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

3 days ago

Hola Business launches business plan training
Hola Business launches business plan trainingArticle

Hola Business is now offering online business plan training for South African entrepreneurs.

3 days ago

Africa Brand Summit convenor, Solly Moeng.
#AfricaBrandSummit: Solly Moeng shares his passion and vision for AfricaArticle

WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...

Juanita Pienaar 3 days ago

Global survey reveals micro-businesses remain optimistic
Global survey reveals micro-businesses remain optimisticArticle

The GoDaddy Global Entrepreneurship Survey, which looks at how the Covid-19 pandemic has impacted the world's smallest businesses, has been released...

3 days ago

The V&A Waterfront is calling all food entrepreneurs to join kitchen incubator programme
The V&A Waterfront is calling all food entrepreneurs to join kitchen incubator programmeArticle

The V&A Waterfront has taken the next step in making the Western Cape's first inclusive kitchen incubator a reality by calling for applications...

3 days ago

Image source: .
8 steps to streamlining your processes and improving customer engagement through marketing automationArticle

Filip von Reiche, senior vice president, Enablement Services at Acceleration, lists eight steps you can take to streamline your business via marketing automation...

Filip von Reiche 3 days ago

#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppers
#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppersArticle

Locally sourced products, services and ingredients comfort consumers, meeting their new needs for hygiene and spreading feel-good stories that celebrate the best of our diverse culture, style and ideas...

Karin Du Chenne 3 days ago

New voluntary levy for winter cereal industry
New voluntary levy for winter cereal industryArticle

New voluntary levy for winter cereal industry

3 days ago

Call for food entrepreneurs to join the Cape's first kitchen incubator
Call for food entrepreneurs to join the Cape's first kitchen incubatorArticle

The V&A Waterfront has taken the next step in making the Western Cape's first inclusive kitchen incubator a reality by calling for applications...

3 days ago

Momentum's Charlotte Nsubuga-Mukasa on her journey to success and the audacity to dream big!
Momentum's Charlotte Nsubuga-Mukasa on her journey to success and the audacity to dream big!Article

Charlotte Nsubuga-Mukasa is the head of consumer brand marketing at Momentum Financial Services and is somewhat of a warrior who yields a powerful arsenal of passion, curiosity, ambition and a strong sense of community...

Issued by MSports Marketing 3 days ago

Take your side hustle to new heights with a few simple hacks
Take your side hustle to new heights with a few simple hacksArticle

Side hustling. It's what you're doing when the clock strikes five, and everyone else kicks off their work shoes, it's what you're doing when most people's days are over, and yours is just beginning, it's what you're doing when you're using your creative fix to stash some extra cash...

Issued by OLX 16 Sep 2020

The one thing all these companies have in common
The one thing all these companies have in commonArticle

There is one thing South Africa's leading IT, telecoms, and finance companies have in common - they all partner with MyBroadband...

Issued by MyBroadband 16 Sep 2020

Shaping the conversation for women in business - Standard Bank Top Women Awards announces most diverse judging panel yet
Shaping the conversation for women in business - Standard Bank Top Women Awards announces most diverse judging panel yetArticle

Considered to be one of the most prestigious awards in the country. The Standard Bank Top Women Awards are in their 17th year and their judging panel reads as a list of who's who of corporate South Africa...

Issued by Topco Media 16 Sep 2020

Introducing E&T Minerals' future goals, vision and the team!
Introducing E&T Minerals' future goals, vision and the team!Article

Seven years ago, Emmanuel Ngulube and Daniel Eyre formed E&T Minerals with the ambition of building a reputable Black-owned minerals trading and brokerage house...

Issued by E&T Minerals 16 Sep 2020

#VMLYRTheEdge: Things to consider when looking to expand to African markets
#VMLYRTheEdge: Things to consider when looking to expand to African marketsArticle

Dianna Games, chief executive of Africa @ Work shares some important things to consider when looking to do business in the African market...

Jessica Tennant 16 Sep 2020

Photo by  from .
Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumersArticle

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

Roman Magis 16 Sep 2020

Smart Media doubles the power of in-store digital media
Smart Media doubles the power of in-store digital mediaArticle

In-store advertising specialists Smart Media are proud to announce another in-store digital innovation; the double-sided digital hanging boards...

Issued by Smart Media 16 Sep 2020

#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics
#Newsmaker: Fara Naomi Macias, new head of marketing at GC AestheticsArticle

With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us more about her career journey and what it took to get to where she is today...

Juanita Pienaar 16 Sep 2020

Identity and the power of audio to amplify an effective marketing channel
Identity and the power of audio to amplify an effective marketing channelArticle

How do you engage with an audience that is willing to pay to avoid ads altogether...

Issued by 365 Digital 16 Sep 2020

#BehindtheMask with... Jacques Du Bruyn, MD at Flume Digital Marketing
#BehindtheMask with... Jacques Du Bruyn, MD at Flume Digital MarketingArticle

This week, we go behind the mask with Jacques Du Bruyn, MD at Flume Digital Marketing...

Jessica Tennant 16 Sep 2020

Do non-members of the Advertising Regulatory Board have to comply with its code?
Do non-members of the Advertising Regulatory Board have to comply with its code?Article

The short answer is "no...and yes". Here's the long answer...

Tammi Pretorius 15 Sep 2020

Liberty announces brand refresh
Liberty announces brand refreshArticle

The Liberty Group has announced its brand refresh and new payoff line, 'In it with you'. Liberty's chief marketing officer Thabang Ramogase tells us more...

15 Sep 2020

Challenger Type - The Missionary
Challenger Type - The MissionaryArticle

In an environment that indexes high on unemployment, poor education, gangsterism and drug abuse, hope can be hard to come by. For many, that's the reality of living in the Cape Flats in South Africa's Western Cape...

Issued by eatbigfish 15 Sep 2020

#VMLYRTheEdge: The time to be more inclusive is now
#VMLYRTheEdge: The time to be more inclusive is nowArticle

VMLY&R's global CEO Jon Cook shares his views on what's happening from a diversity, equity and inclusion standpoint...

Jessica Tennant 15 Sep 2020

Google is helping in the road to economic recovery
Google is helping in the road to economic recoveryArticle

Google has announced plans to help businesses, job seekers, educational institutions and vulnerable populations as they grapple with the "new normal"...

15 Sep 2020

Photo by  from .
Will robot calls and SMSs for direct marketing purposes become a thing of the past?Article

Livia Dyer, partner, and Nadine Mather, senior associate, Bowmans explain how PoPIA will impact and potentially change, the parameters of direct marketing...

Livia Dyer and Nadine Mather 15 Sep 2020

R Squared formally partners with syndicated agencies
R Squared formally partners with syndicated agenciesArticle

R Squared announces a formal partnership with industry leaders such as iProspect and Posterscope of the international Dentsu Aegis Network...

Issued by R-Squared SA 15 Sep 2020

UCook gets physical with Pick n Pay partnership
UCook gets physical with Pick n Pay partnershipArticle

Pick n Pay now stocks UCook's range of ready-made frozen Craft Meals. This will be the first time UCook customers can buy their meals from a physical store...

15 Sep 2020

TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19
TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19Article

Marketers will have to have a granular understanding of where their target consumers are and whether their marketing investment is effective. Marketing strategies will need to be adapted to accommodate emerging trends and customer demands in the aftermath of the pandemic...

Issued by Ask Afrika 15 Sep 2020

4 awards for City Lodge Hotels!
4 awards for City Lodge Hotels!Article

Guests have voted four hotels in the City Lodge Hotel Group as their favourites on Tripadvisor. Fairview Hotel and City Lodge Hotel at Two Rivers Mall in Nairobi, Kenya, Courtyard Hotel Port Elizabeth and City Lodge Hotel Lynnwood in Pretoria...

Issued by City Lodge Hotel 15 Sep 2020

#OrchidsandOnions: Juju's marketing genius
#OrchidsandOnions: Juju's marketing geniusArticle

Many marketing and advertising "gurus" seem to view selling products and services as something akin to waging a military campaign; hence the liberal quoting from Sun Tzu, the Chinese general, philosopher and author of the seminal treatise The Art of War...

Brendan Seery 15 Sep 2020

Loeries Creative Week session to be hosted by Dr Rebecca Swift, global head of creative insights at Getty Images
Loeries Creative Week session to be hosted by Dr Rebecca Swift, global head of creative insights at Getty ImagesArticle

Gallo Images and the Loeries believe it is time to #GetReal through real stories from real women. Share a pic of yourself, or of a woman in advertising that you admire, along with a 250-word explanatory story to join this movement...

Issued by Loeries 15 Sep 2020

Image from Mobile Marketing Association South Africa .
MMA SA Smarties announces 5 new Covid-19 categories and entering is freeArticle

The MMA SA Smarties has launched its Business Unusual Categories alongside its core categories for 2020, as well as a new submission process. Thanks to its partners, it will be free to enter this year's MMA SA Smarties...

14 Sep 2020

Rebounding from Covid-9: Understanding humans in uncertainty
Rebounding from Covid-9: Understanding humans in uncertaintyArticle

Simply put, there are realities around the return to travel that we will need to attend to. And to approach the new normal, founder and managing editor of Luxury Travel Editors, Dean McCoubreyo has proposed 'The new five Ps of travel marketing for premium brands.'

14 Sep 2020

Image source: .
The power of PR: 5 ways businesses can create stability through communicationArticle

Adam Hunter, head of Hook, Line & Sinker Communications comments on the value of integrated marketing and PR during economic upheaval...

Adam Hunter 14 Sep 2020

Photo by  on .
6 words to guide you on your B2B content marketing journeyArticle

There are millions of companies buying products and services in SA. While B2B marketing has its own methods, it pays to remember there's a real person making those business decisions. New Media B2B GM Dev Naidoo and Swipe iX MD Leo Redelinghuys talk digitalisation without audience alienation...

Dev Naidoo and Leo Redelinghuys 14 Sep 2020

Next >
System.Web.UI.Html32TextWriter
Let's do Biz