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Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

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NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates ReportSafrea

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Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

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TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

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#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates Report

2 days

Source:

Warc identifies 8 blockers to advertising effectiveness

2 days

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Scan Display launches affordable and flexible shopping kiosks

Scan Display launches affordable and flexible shopping kiosks

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5 tips for business continuity in 2021

5 tips for business continuity in 2021

Stefano Migliore 22 Jan 2021

Windhoek ad called out for suggesting toxic masculinity

Windhoek ad called out for suggesting toxic masculinity

22 Jan 2021

#BizTrends2021: Fish where the fish are in 2021

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5 steps to help SMEs succeed in digital transformation

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The Future 100 report reveals trends set to shape 2021

The Future 100 report reveals trends set to shape 2021

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TopAuto - motoring news for South Africans

TopAuto - motoring news for South Africans

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Joe Public United welcomes the Cell C account to its stable

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Last chance to apply for 2021 MultiChoice bursary programme

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#StartupStory: Filmspace connects property owners to filmmakers

#StartupStory: Filmspace connects property owners to filmmakers

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South Africans selected to judge ADC 100th Annual Awards

South Africans selected to judge ADC 100th Annual Awards

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Why smart packaging can be a valuable brand differentiator

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#BizTrends2021: A look at the advertising industry in 2021

#BizTrends2021: A look at the advertising industry in 2021

Paul Jackson 21 Jan 2021

What to expect in the event industry in 2021

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Zoe van der Vyver 21 Jan 2021

Business survival is dependent on sales resilience

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Louise Robinson 21 Jan 2021

How to deepen customer connection using data

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James Kinney sheds some light on joining Ogilvy North America

James Kinney sheds some light on joining Ogilvy North America

Evan-Lee Courie 20 Jan 2021

#BehindtheMask: Kriya Gangiah, television presenter, radio host and businesswoman

#BehindtheMask: Kriya Gangiah, television presenter, radio host and businesswoman

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Digital media industry to hit $292bn value in 2021

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Sport and entertainment agency Levergy appoints Ray Langa as managing director

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Levergy 20 Jan 2021

5 ways to get the best email signature for 2021

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#BizTrends2021: Gaining a fullmetal heart

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Top 10 global consumer trends for 2021 - Euromonitor

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Meet Monika Iuel, the new chief marketing officer at Wesgro

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Evan-Lee Courie 19 Jan 2021

The role of community and referrals in online retail success

The role of community and referrals in online retail success

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Let's not abandon the fundamentals of traditional marketing

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South African challengers to watch in 2021

South African challengers to watch in 2021

eatbigfish 19 Jan 2021

Which will cost more - research or no research?

Which will cost more - research or no research?

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Africa news

Africa's #YouTubeBlackVoices Creator Class of 2021 named

Africa's #YouTubeBlackVoices Creator Class of 2021 named

14 Jan 2021

2020 digital holiday sales climb to $1.1tn globally - Salesforce

2020 digital holiday sales climb to $1.1tn globally - Salesforce

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#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

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Ailsa Wingfield 11 Jan 2021

#BizTrends2021: Looking ahead at the smartphone market

#BizTrends2021: Looking ahead at the smartphone market

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