Louise Robinson is Sales Director at CG Consulting and Database360
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Louise Robinson
[IT & Telecommunications] Specialist in genertaing addition revenue for clients through Telemarketing and databases
Posted 9 years ago | Like
Business survival is dependent on sales resilience

In January last year, the African Development Bank forecast 3.9% economic growth on the continent for 2020. However, the rapid onset of the coronavirus shifted the focus to one of business survival...

By Louise Robinson 21 Jan 2021

The sales game will evolve in 2021, but how do we adapt?

For anyone in sales, 2020 has been a challenging year. Going forward, we will see this hardship continue into 2021 and how we respond to the new demands will be critical...

By Louise Robinson 10 Dec 2020

Timing is everything when it comes to marketing

When it comes to business, timing is everything. However, this is a factor that is often overlooked by many companies, especially those with small teams and even smaller budgets...

By Louise Robinson 10 Apr 2019

Increase sales and productivity with data cleaning

Up to 32% of any company's data is inaccurate and this can lead to revenue loss of up to 23%...

By Louise Robinson 29 Oct 2018

The state of email marketing two months after GDPR

Two months since GDPR was implemented, thousands of sources have published their "expert" advice about the law and how it applies to email marketing. However, much of that is causing a lot of misunderstanding and confusion...

By Louise Robinson 19 Sep 2018

Christmas is coming, time to hone in on leads

With the annual shut-down looming and sales and marketing teams scrabbling to meet targets, now is the time to focus on customers who want to buy the goods or services you have to offer...

By Louise Robinson 24 Jul 2015

Africa has never looked better

There is no doubt that Africa is on the up-and-up. Africa has the necessary elements to be a dominant, global, economic region. Its economy is the fastest growing of any other continent...

By Louise Robinson 25 Jun 2015

Avoid the April time crunch

Easter is just around the corner, so businesses of all sizes and from all sectors should be preparing to meet another business slowdown head-on...

By Louise Robinson 31 Mar 2015

Databases key to sales and marketing

Having valid, actionable databases of customers, be they current or potential, is a highly valuable marketing and sales tool, which can not only drive new business, but also boost profits and improve CRM...

By Louise Robinson 20 Mar 2015

Buy data with intent

Few people can afford to be as overindulgent as to buy something just for the sake of it, especially if it is a product or service that they have no or little use for themselves...

By Louise Robinson 8 Dec 2014

With holidays looming, get your sales pipeline ready for the new year

The calendar had barely ticked over to October when the signs began appearing everywhere: Christmas was around the corner - and it seems to strike earlier every year...

By Louise Robinson 5 Dec 2014

The cultural differences and doing business in Africa

Africa has been earmarked as a big growth market in which to operate, but you need to know what you're doing to achieve any kind of success in this dynamic environment...

By Louise Robinson 17 Oct 2014

Don't overlook databases in long-term marketing strategy

Customer databases have enormous value as a source of marketing data that can drive your business to boost sales, increase customer retention and satisfaction, and ultimately grow the bottom line...

By Louise Robinson 3 Oct 2014

You still have mail: Why email campaigns pay off

In this age of realtime advertising, as well as interactive, online video ads, a far more humble medium continues to remain popular as a marketing and lead generation tool: email.

By Louise Robinson 30 Sep 2014

Sales is a numbers game

Telesales staff have one of the toughest assignments in the sales department. They call many people on a daily basis, and more often than not, get abused for their trouble. Why do they do it? Because it works...

By Louise Robinson 8 Sep 2014

Manufacturers improve sales with lead generation

Companies in traditionally business-to-business industries are often under the misapprehension that marketing initiatives are not for them...

By Louise Robinson 1 Aug 2014

Accurate databases boost insurance sales

There is no doubt that knowledge is power, and any compilation of information is valuable. Databases are extremely hot commodities...

By Louise Robinson 17 Jul 2014

The importance of lead generation

Remember those good old days when you and your sales team's concerns didn't reach far beyond having to spread the word about the great product or service your company has to offer in order to be inundated with buyers?

By Louise Robinson 14 Jun 2014

With thought and planning, email marketing can be a blast

While 'email blast' is a term that comes with certain negative connotations, this can be reversed by sticking to the rules and following certain guidelines.

By Louise Robinson 26 May 2014

Why customer satisfaction surveys are important

According to statistics, a satisfied consumer will share a good customer service experience with two to three people, while an unhappy customer will tell between eight and ten people, sometimes as many as twenty.

By Louise Robinson 2 May 2014

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