Percy Shangase is the 1st Black person to win the Prestigious Alan Paton Literary Award. He runs a Marketing and Research Consultancy, despite living with a disability - below knee amputation, however he drives and flies wherever is necessary. He has an insatiable appetite and passion for Marketing meshed with Research and has elaborate experience spanning over 20 years. However, he fails to fathom why Marketing/Research spend are always the 1st to get chopped when market conditions are not conducive.
Percy has worked with a myriad of Brands both locally and Internationally (65 plus brands from Retail to FMCG etc) and holds a firm belief that Research does not have to be expensive but effective, relevant and provides relevant/actionable Marketing Insight. He feels that taking more than 6 projects at a time is a huge disservice to his clientele and believes that Research would help Marketing Strategy to tell stories about their brands, either ATL/BTL (Thus separating the brand from the clutter) He hopes that Clients would reach out to him in building brands that has substance, resonance, dependability and credibility in the face of eroding discretionary spend. Committed to the course of research and is running a COVID-19 relief program until March 2021 (reach out to him at az.oc.snoitulosgnitekramukuhsama@ycrep for a tailor-made solution). Percy hates creative expediency because the creative team is not a Target Market 9 out of 10 times.
